NPD: US Windows holiday 2012 notebook sales down 11 percent

A few weeks ago, the retail research firm NPD Group reported that sales of PCs in the U.S. in the first few weeks since the launch of Windows 8 were down 21 percent from the same period a year ago. Today, NPD gave some updated information on Windows notebook sales in the U.S. for the five week holiday sales period between November 18 and December 22, 2012 and the results are not encouraging.

NPD's press release announced, "Windows notebook holiday unit sales dropped 11 percent, on par with Black Friday, and similar to the yearly trend, but revenue trends weakened since Black Friday to end the holiday period down 10.5 percent."

NPD also said that the average sale price of Windows notebooks during the period was $420. Windows 8-based touchscreen notebooks accounted for 4.5 percent of all Windows 8 sales, with the average sale price of $700. While sales of Windows notebooks below $500 were down 16 percent, the small bit of good news is that sales of Windows notebooks above $500 actually increased by four percent.

Overall consumer electronic sales in the US went down by seven percent for the five week period covered by NPD. It added notebook sales exceeded $2 billion in revenue for the period.

Source: NPD Group

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19 Comments

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DClark said,
I guess this is why they went into the tablet market eh.

Fad my ass.

Indeed. The big Windows 8/RT gamble has a good chance of paying off if sales of traditional form factors continue to decline in favour of the increasing popularity of tablets.

No suprise, many people only use their laptops to check emails and social networks. Tablets are here to stay, which is why Windows 8 has a chance if it was available on cheaper units (with optional keyboard expansions (which people will buy a few months later when they do need to do a bit of productive work)).

I see a lot of talk about Windows 8 w.r.t. to Holiday Notebook sales, but Apple's notebook sales were down too, by 6%:

http://appleinsider.com/articl...over-2012-holidays-npd-says

In fact, the report also says all American consumer electronics were down 3.7%. The decline of WIntel laptops is just part of a larger trend. It's possible that without the launch of Windows 8, it could have declined even more. We just don't know.

"While sales of Windows notebooks below $500 were down 16 percent, the small bit of good news is that sales of Windows notebooks above $500 actually increased by four percent."

This is exactly what Microsoft wants. Shift demand for cheap notebooks toward tablets, and sell higher margin notebooks with more features like touchscreens. No more bargin bin, basement spec notebooks sold at razor thin margins. It seems like their strategy is working, considering most of the new crop of Windows 8 tablets and touch screen computers were not available for the holidays.

thealexweb said,
So if Macbook sales dropped less does that mean their market share actually increased?

Possibly but I tend to prefer comparing Apple against other vendors rather than the whole market given that 16% may sound a lot but it only makes interesting reading once you look at a per-vendor basis given that I'm sure the 16% wasn't purely in one segment of the market. For example, the corporate sector sales might have declined a lot more than the consumer hence certain vendors will be hit harder than others.

I would like to buy a new laptop/tablet, but I haven't really found what I want yet.
I guess a lot of people are waiting for some more nice devices to come out.

Does anybody have a new CloverTrail Atom based tablet/laptop?
Are you happy about it?

When will the crazy spec of 1366x768 end? Seems like all the laptop are using this resolution, whatever the size of the screen. You have to go way over $1000 to find a decent spec laptop, and even then, (for Win8) touch screen is still hard to find.

So yes, Tablet are a better deal right now...

So you're having problem looking at stuff on the Retina iPad? Or some tablets that are 1920x1080 on a 10" screen?...

Come on, 1366x768 is stating to get old fast...

LUTZIFER said,
No need to be any higher. Not everyone has bionic eyes.

Ok.... so just because YOU don't need higher, they shouldn't make them higher. Got it.

TruckWEB said,
So you're having problem looking at stuff on the Retina iPad? Or some tablets that are 1920x1080 on a 10" screen?...

Come on, 1366x768 is stating to get old fast...

Then stop purchasing cheap crap and you won't have the problem. Honestly, higher resolution screens have always been out there and they've always been more expensive than the el-cheapo $500 laptops and thus you want the resolution the only barrier is the end user and what they're willing to spend.

I would buy a notebook/tablet right now, heres my specs:

Core i3 or higher(i3 might give good performance/battery life)
1080p screen at 11.6 inches touchscreen with pen
detachable screen for tablet use

many of these available.. just need to be willing to shell out about 1000 dollars.. you may want to get the surface pro as well..

Waiting on more choices of same. Terrible numbers for a new OS Xmas launch. I think w8 will be a lot more popular on the type of machine we want, all the bad press may even get us better prices..