NPD: US Windows holiday 2012 notebook sales down 11 percent

A few weeks ago, the retail research firm NPD Group reported that sales of PCs in the U.S. in the first few weeks since the launch of Windows 8 were down 21 percent from the same period a year ago. Today, NPD gave some updated information on Windows notebook sales in the U.S. for the five week holiday sales period between November 18 and December 22, 2012 and the results are not encouraging.

NPD's press release announced, "Windows notebook holiday unit sales dropped 11 percent, on par with Black Friday, and similar to the yearly trend, but revenue trends weakened since Black Friday to end the holiday period down 10.5 percent."

NPD also said that the average sale price of Windows notebooks during the period was $420. Windows 8-based touchscreen notebooks accounted for 4.5 percent of all Windows 8 sales, with the average sale price of $700. While sales of Windows notebooks below $500 were down 16 percent, the small bit of good news is that sales of Windows notebooks above $500 actually increased by four percent.

Overall consumer electronic sales in the US went down by seven percent for the five week period covered by NPD. It added notebook sales exceeded $2 billion in revenue for the period.

Source: NPD Group

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