One in four iPhones running on older iOS says ad firm

New research has revealed that nearly 75 percent of iPhones and iPads have updated to iOS 7, which is the latest version of Apple's mobile operating system.

Advertising company Chitika, carried out the research for iOS adoption and generated the numbers by measuring millions of ad impressions generated in their advertising network. According to the research, 75 percent of iPhones and 65 percent of iPads have been updated to iOS 7 since its launch.

Apple launched iOS 7 in September with support for iPhone 4, 4s, 5, iPad 2, iPad with Retina display, iPad mini and 5th generation of iPod Touch.

The firm said:

The latest analysis again underscores that iPhone users, and iPad users to a lesser extent, update at extremely high rates, acting as a distinctive selling point when it comes to attracting application and mobile Web developers to the platform.

Chitika also expects the gap between iOS 6 and iOS 7 devices to widen as a number of legacy devices have been excluded from the update as compared to iOS 6 which had nearly 90% adoption in its lifetime.

Source: The Register | Image via Apple

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23 Comments

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I upgraded my iPad to iOS7, and regret doing so. using the store is now so much more difficult now. I can't kill apps by holding down the icons etc. Absolutely hate it.

I 5 friends who have S4 and hate it. Everyone them has had all kinds problems including shortened battery life. Having used ios 7 battery life has decreased but if you turn on off motion stuff its almost the same.

I have 5 friends who have upgraded their Apple devices to IOS7. iPhone 4, 4s, 5, iPad2... every one of them says they hate it, that the performance is bad and their battery life has been significantly shortened. All of them wish they could revert to IOS6.

fuzi0719 said,
I have 5 friends who have upgraded their Apple devices to IOS7. iPhone 4, 4s, 5, iPad2... every one of them says they hate it, that the performance is bad and their battery life has been significantly shortened. All of them wish they could revert to IOS6.

same experience. my friends were my guinea pig and i'm staying on ios6 for my 4s until i get a new device

When iOS 6 came out I read varying reports that some iPhone 4's ran slowly and when iOS 7 came out I read that iPhone 4's were pratically useless.

My iPhone 4 is still rocking iOS 5.1.1 and will do so until I have to get a new phone (this one was a gift, and there are no contracts here in my country).

Needless to say my next phone will not have iOS

I updated my wife's iPhone 4 to iOS 7. No performance issues. I did it at the same time as I got a factory unlock from AT&T, so I also did a backup/wipe/restore. I am not sure if that method works better than an over the air upgrade.

I love the look of iOS 7, I used to prefer how stock Android looked, over iOS 6. I still won't get an iPhone again though.

Many icons, and especially those on the tray (dialer, messages, Safari, music player) looks like designed by a beginner.

It's laughable that this is the best Apple could come up with.

My iPad 2 and my dads iPhone 4 feels sluggish since upgrading. Stuttering when browsing pages in Chrome and Safari. I hope the optimisation in 7.1 make it better.
Personally I would recommend anyone on them devices stay on iOS 6.

You may want to try disabling spotlight search for all or some of the categories. I know it helped me with my iPhone 4 when I had it (iOS 6).

SK[ said,]My iPad 2 and my dads iPhone 4 feels sluggish since upgrading. Stuttering when browsing pages in Chrome and Safari. I hope the optimisation in 7.1 make it better.
Personally I would recommend anyone on them devices stay on iOS 6.

iOS 7 runs slowly on my dad's iPhone 4.

I saw that even on my iPhone 5, which freaked me out of little, luckily it was only for the first few hours then went back to normal. I assume it was re-indexing the search system. As stated, turning off some of the search features does tend to help performance on older phones.

I am not the biggest fan, but I turned on the "reduce motion" option and it doesn't annoy me. My biggest issue is that I think they made the system app icons look too similar.