One million Kinect units sold in 10 days

Microsoft has sold a million Kinect devices worldwide in 10 days and the company claims it is on track to sell five million by the end of the year.

The impressive figures come a week before the Black Friday shopping rush in the United States, and represent only Kinect units sold in North America and Europe. Kinect is set to launch in Asia and Australia on November 18, followed by Japan on November 20.

Microsoft's ''controller-free gaming and entertainment experience'' for the Xbox 360 has also proven a hit with the hacking community, with NUIGroup member ''AlexP'' the first to crack the device just three days after launch. In the week since, enterprising users have demonstrated uses for the platform including as a ''handsfree multitouch'' input device for a PC and as a 3D webcam able to create a live 3D "model" of a room and everything in it. Microsoft has yet to comment on the various Kinect hacking projects, beyond an initial statement last week strongly dissuading the reverse-engineering of its products.

Microsoft Interactive Entertainment Business president Don Mattrick said the company was pleased with the strong consumer demand for Kinect.

''This is a great start to the holiday season, and we will continue to work with our retailer partners to keep pace with high demand and deliver against our plan to sell more than 5 million Kinect sensors worldwide by the end of this year,'' he said.

Report a problem with article
Previous Story

Google CEO shows off Nexus S; Gingerbread "in the next few weeks"

Next Story

Xbox 360 is only used for gaming 60% of the time

41 Comments

Commenting is disabled on this article.

Microsoft is going for the money and it is getting more people involved in gaming. Unfortunately with more people, the gaming community is getting dumber. The XBOX 360 has already killed off the 'Games for Windows' user base and now Kinect is going to kill off the controller-based-gamer base.

raghavny80 said,
Microsoft is going for the money and it is getting more people involved in gaming. Unfortunately with more people, the gaming community is getting dumber. The XBOX 360 has already killed off the 'Games for Windows' user base and now Kinect is going to kill off the controller-based-gamer base.

What do you mean getting dumber? Just because there are loads of games targeted for a different audience doesn't mean they are dumber! I don't think we have to worry about the controller dying anytime soon. Kinect isn't suited to most games, plus its simply not acurate enough for most games!

I think PC gaming died when hardware because stupidly expensive imo!

raghavny80 said,
Microsoft is going for the money and it is getting more people involved in gaming. Unfortunately with more people, the gaming community is getting dumber. The XBOX 360 has already killed off the 'Games for Windows' user base and now Kinect is going to kill off the controller-based-gamer base.

I don't think this is going to kill off the controller by any means... It just won't work for a lot of games...

I hope Microsoft have got Kinect right, including quality. The last thing they need is 10,000,000 returns!

I have been toying with the idea of buying an XBox 360, now that the quality issues have been addressed. Not sure that there are enough Kinect games out there to make the purchase of that worth while. But some people seem to need to have the latest gadget.

sad day for real gaming but i think we all saw this coming. I mean just look at rare instead of kameo 2 we get a wii sports rip off. woo. want more of that, kinect sports 2 here we come. I hate casual sheep.

the better twin said,
sad day for real gaming but i think we all saw this coming. I mean just look at rare instead of kameo 2 we get a wii sports rip off. woo. want more of that, kinect sports 2 here we come. I hate casual sheep.

REal gaming? you mean sitting on a couch pressing a controller button is what you call real gaming? wow dude you must be some savy gamer. oh wait let's go into more real gaming and play chess and checkers, that's what you call real gaming right? let's not forget to play bingo right? you are a dumb ars. It's funny how many like you want to dismiss kinect because they don't like MS. We all been dreaming for years of gaming in real life environment and this is a step in the right direction and now you want to dismiss it from being real gaming... give me a break.

nickcruz said,

REal gaming? you mean sitting on a couch pressing a controller button is what you call real gaming? wow dude you must be some savy gamer. oh wait let's go into more real gaming and play chess and checkers, that's what you call real gaming right? let's not forget to play bingo right? you are a dumb ars. It's funny how many like you want to dismiss kinect because they don't like MS. We all been dreaming for years of gaming in real life environment and this is a step in the right direction and now you want to dismiss it from being real gaming... give me a break.


Yes i'm dismissing Kinect because i dont like MS despite having my gamer picture as my avatar and being with the original xbox from the beginning, loving zune and wp7 and championing the zune when no one here (UK) had even heard of it.
How about you get your head out of your "ars" and realise that not everyone with criticism dislikes MS.
The reason i dislike Kinect is because MS has butchered Rare, a great gaming company. They have tunnel vision when it comes to the casual market, seeing the dollar signs that the Wii is (was?) bringing in.
Gaming has taken a back seat for the xbox and its plain for all to see. MS are content to spoon feed gamers yearly halo/gears sequels and COD DLC instead of trying to push new games. (Look at the total lack of marketing for Alan Wake for an example of this.)
Kinect is also totally gimped as they took out one of the chips that helped with processing and put in a cheaper camera. It used to be able to recognise fingers but it doesnt anymore. I see it as a step backwards as you are actually removing control. Show me a kinect game that is not on rails. oh right you cant move in a 3d environment with it.
Funny thing is i like MS, they are doing some great things with WP7 (although i still want a Zune PMP MS) and Windows 7 is a great OS. However, I dislike the direction they are taking with Kinect. Nothing but shallow experiences that offer 5 minutes of fun, aiming for the simple crowd.
Douche.

Flae_qui said,
sold? or given away? cus i saw more celeb's GIVING them then people BUYING them...

Yes, that is why pre-order allocations at all major retails were gone before release day.

Flae_qui said,
sold? or given away? cus i saw more celeb's GIVING them then people BUYING them...

English is soo hard for some people.
then <> than
Giving <> given
Would make your comment readable.

3 out of 5 people at work that have 360s have decided to get the Kinect, i wasnt one of them, but i was the one that told them all about it.

only thing im upset about is the 94 dollar profit they make from each one sold, i mean isnt that a bit high? its nearly double the actual price for manufacturing the damn thing....Oh wait this is an xbox 360 add on we are talking about!! nvm...
But so far im loving my kinect. and im impressed at MS sales onn~good luck MS

auziez said,
only thing im upset about is the 94 dollar profit they make from each one sold, i mean isnt that a bit high? its nearly double the actual price for manufacturing the damn thing....Oh wait this is an xbox 360 add on we are talking about!! nvm...
But so far im loving my kinect. and im impressed at MS sales onn~good luck MS

They don't make 94.00 profit.. if you bought 1 million of each piece of the kinect and got your pricing down then the device may cost 56.00 in actual hardware cost but it still costs a lot of money to put it together, package and ship it excluding the coding, research, R&D and investment that went in to develop it all.

R&D is a big one. A lot of money went into developing the technology behind the device before a physical product was ever created.

auziez said,
only thing im upset about is the 94 dollar profit they make from each one sold, i mean isnt that a bit high? its nearly double the actual price for manufacturing the damn thing....Oh wait this is an xbox 360 add on we are talking about!! nvm...
But so far im loving my kinect. and im impressed at MS sales onn~good luck MS

Pieces part does not include price of manufacturing, shipping, and the profit the retailer makes, that besides the huge cost of the R&D.
That is more or less like saying the microprocessor pieces cost is almost nothing since its made of just some sand.

auziez said,
only thing im upset about is the 94 dollar profit they make from each one sold, i mean isnt that a bit high? its nearly double the actual price for manufacturing the damn thing....Oh wait this is an xbox 360 add on we are talking about!! nvm...
But so far im loving my kinect. and im impressed at MS sales onn~good luck MS

Someone doesn't like to factor in research and development costs (Which are very high)...

Morisato said,
One million obese Americans working out on the new Kinect

Still a good figure since the big launch in Time Square.

1 million in 10 days for a $150 add-on is pretty huge. If they hit 5million by the end of the year like they're expecting that's even more big news though. You have to remember it's not it's own product per se, it's a add-on.

GP007 said,

1 million in 10 days for a $150 add-on is pretty huge. If they hit 5million by the end of the year like they're expecting that's even more big news though. You have to remember it's not it's own product per se, it's a add-on.

Exactly. And add on sales generally do struggle... I'm glad Microsoft is doing so well.

Scutley said,
Well we all know CNBC won't report this because they are Apple bias.

Yeah, Kinect is totally outselling its Apple counterpart the.....

The_DINGUS said,

Yeah, Kinect is totally outselling its Apple counterpart the.....

Yep, it's definitely outselling the iPad.... hahhaha

nickcruz said,
Yep, it's definitely outselling the iPad.... hahhaha

L O L
Maybe Kudo Tsunoda was on to something when he said that microsoft's cool gadget will outsell apples cool gadget, even though they have nothing to do with one another.

jimmyfal said,
Kinect far surpassed my expectations. It is awesome. Especially the Ping Pong, and the Video calling.

soccer is better

A report on BBC click said the Kinect still needed a lot of work. Nice concept, but much more work needed.

djpailo said,
A report on BBC click said the Kinect still needed a lot of work. Nice concept, but much more work needed.

I guess the BBCs opinion doesn't matter to 1 million people and counting.

GP007 said,

I guess the BBCs opinion doesn't matter to 1 million people and counting.

Yeah, I dunno. A friend brought his Kinect to a party the other day, and for a first generation technology, I think it was really great. Honestly, it was very accurate and fun.

nickcruz said,
Looks like this will be another billion dollar business for Microsoft.

Well, I think the real benefit Microsoft gains from this too is their ability to integrate this technology into other products. That is a great part of being into all the things Microsoft is into. Their ability to leverage these technologies is really great.

nickcruz said,
Wow that's quite impressive since we haven't gotten to the shopping frenzy that is coming in the next few weeks.

Yeah, I agree. A friend of mine got one, and I do have to say that it is a lot of fun. I wasn't sure what exactly its uses would be, but it's really great for parties. I'm glad it's doing well for Microsoft.

Well I guess the Kinect did not fail to bring in the dollars for Microsoft, hope they can do the same for the WP7 lineup. But since there are 40 million xbox users there is a large fan base for Microsoft to work off instead of WP7 as its a genre starting fresh into peoples hands. 1st =) (Im not a MS fanboi)

Xypro said,
Well I guess the Kinect did not fail to bring in the dollars for Microsoft, hope they can do the same for the WP7 lineup. But since there are 40 million xbox users there is a large fan base for Microsoft to work off instead of WP7 as its a genre starting fresh into peoples hands. 1st =) (Im not a MS fanboi)

Why does every first post need to include (I'm not at XXXX fanboi). It reads the exact opposite in my mind.

Xypro said,
Well I guess the Kinect did not fail to bring in the dollars for Microsoft, hope they can do the same for the WP7 lineup. But since there are 40 million xbox users there is a large fan base for Microsoft to work off instead of WP7 as its a genre starting fresh into peoples hands. 1st =) (Im not a MS fanboi)

i think the sales figures for WP7 will be amazing, ive showed my LG optimus 7 to everyone in my school and everyone loves it, ive even heard the ocasional "its better than the iphone"...of course if its better than the iphone its better than android...

auziez said,

i think the sales figures for WP7 will be amazing, ive showed my LG optimus 7 to everyone in my school and everyone loves it, ive even heard the ocasional "its better than the iphone"...of course if its better than the iphone its better than android...

Android beats the **** out of iOS, I know it's true because I heard someone say it at my school when I showed them my Nexus One. Your logic = FAIL.

Xypro said,
Well I guess the Kinect did not fail to bring in the dollars for Microsoft, hope they can do the same for the WP7 lineup. But since there are 40 million xbox users there is a large fan base for Microsoft to work off instead of WP7 as its a genre starting fresh into peoples hands. 1st =) (Im not a MS fanboi)

Oh no please...now somebody will come and tell us about the "only" 40'000 units...and then we need to explain him that this numbers are US only and all the other smart-phone OS sell only 200'000-270'000 if you count any country...

negroplasty said,
Your logic = FAIL.

Ditto. Because opinions you overhear can be taken as fact.

He wasn't saying Android wasn't as good as iOS, he was saying Android isn't as good as WP7.