Online ad network reports growth for Surface tablets during holiday period

Microsoft has so far refused to offer any concrete sales numbers for its recently launched second generation Surface tablets, although there is evidence that more people are buying them compared to the first models. Today, a new report offers even more clues as to how well the Surface tablets are selling in the U.S. and Canada.

The Chitika online ad network took a sample of the impressions generated on its service in those two countries between December 20th and 29th to come up with its report. The results show that while Apple's iPad products still dominate web traffic among tablets with 76.1 percent, its share went down 1.3 percent compared to 2012.

The report said that the Surface family claimed 2.3 percent of tablet web traffic for that time period, an increase of 0.5 percent. It added:

Surface users generated more tablet traffic than all Google Nexus tablet users following the holiday, making Microsoft the fourth-largest source of continental tablet Web traffic should it maintain the lion’s share of this latest share growth.

Amazon's Kindle Fire lineup was second with 9.4 percent and Samsung's tablet models were third with 5.9 percent.

Chitika also monitored web traffic from smartphones during that same time period in December. Impressions made from Apple's phones claimed the majority share at 54.3 percent, followed by Samsung's devices at 23.7 percent, leaving other smartphone makers well behind.

Source: Chitika via The Next Web | Image via Chitika

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18 Comments

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haha it outsold nexus tablets. that's great. from all those nexus fans calling it a failure just as nobody remembers the nexus 10.

I'm seeing conflicting reports. Every other report I've seen shows the iPad mopping the floor with the Surface. I'll wait for some real sales numbers before listening to some Chitika numbers.

JHBrown said,
I'm seeing conflicting reports. Every other report I've seen shows the iPad mopping the floor with the Surface. I'll wait for some real sales numbers before listening to some Chitika numbers.

Never get disappointed by a troll like you, there is always something you have to twist. I hope Apple is paying you big bucks.

nickcruz said,

Never get disappointed by a troll like you, there is always something you have to twist. I hope Apple is paying you big bucks.

Id recommend you look up the definition of a troll. If you'd like to see the diversity of tech toys in my house, I'd be happy to show you. I've been a loyal Microsoft customer probably before you were born.

Scabrat said,
I want to get numbers on the DV8P, Lenovo Miix2, and Toshiba's Encore... How did those sell?

Indeed - how much does it matter which device is used (how do they tell anyway) when it's the eco-system that is more important as an influence on developers?

The 'Apple' story must include all the previous-gen iPads, that pre-date the Surface's (and others) launch?

Seeing the Win-Modern environment as a viable platform is much more important than seeing if MS can out-sell the Nexus 10 IMO.

Mugwump00 said,

Indeed - how much does it matter which device is used (how do they tell anyway) when it's the eco-system that is more important as an influence on developers?

The 'Apple' story must include all the previous-gen iPads, that pre-date the Surface's (and others) launch?

Seeing the Win-Modern environment as a viable platform is much more important than seeing if MS can out-sell the Nexus 10 IMO.

I agree that seeing the Win-Modern environment as viable is more important than sales figures. But I also think those two are not mutually exclusive. More sales, more people using it, more developers wanting to develop for it.

That is why I am interested in the full win tablet numbers =). Cause I like the system and want more apps/more innovation for it =).

Growth for Surface tablets and a heck of a lot of other devices/products out there. Sales always shows a growth around the holidays. No big surprise here.

Pricing is good for what it is. These devices are expected to have the weight and battery life of an iPad, with the performance and software capabilities of a midrange to DTR-class laptop. No one does that. Not for 300$ or 600$ or 1500$, but that is what people want, and usually where the Surface comes up short on in reviews.

The point though is to make a profit and I'm sure they had some idea the additional sales they would get by dropping the price and it didn't work out financially to do that. Plus they are selling pretty 100% of all units in stock right now so that says that they don't need to drop the price. They could tap into more sales simply by making sure they had more units for sale at the current price.

zhangm said,
Pricing is good for what it is. These devices are expected to have the weight and battery life of an iPad, with the performance and software capabilities of a midrange to DTR-class laptop. No one does that. Not for 300$ or 600$ or 1500$, but that is what people want, and usually where the Surface comes up short on in reviews.

I think the price is good for the most part, specially with the Pro models but I think the RT versions could do with a starting price of $350 instead of $450 for the new 2nd gen. Maybe when they finally sell all the old Surface 1s they'll drop the 2s a bit.

It just depends if they're fine with selling the few million they make or if they go for a volume play and make up the difference through the Windows Store sales.

I think the price is good for the most part, specially with the Pro models but I think the RT versions could do with a starting price of $350 instead of $450 for the new 2nd gen. Maybe when they finally sell all the old Surface 1s they'll drop the 2s a bit.

I hope so. I'd also be ok with their dropping the price of the accessories a bit, or doing more bundling promotions. The price tags on those keyboards are also dishing out the wallet hurt.

Thumbs up for surface. My kid wants a tablet/all-in one device for her school and I bought surface for her. she doesn't care about extra applications, all she needs is her emails and Office to do her assignments and convenience of typing on a real keyboard.

trojan_market said,
Thumbs up for surface. My kid wants a tablet/all-in one device for her school and I bought surface for her. she doesn't care about extra applications, all she needs is her emails and Office to do her assignments and convenience of typing on a real keyboard.

Same for my wife with her surface. iPad at her moms house seems like a silly toy.

Office = actually useful
Kickstand = useful when she's pulled a recipe up on the screen, for example, and wants to refer to it while cooking. No extra priced cover required
Keyboard = actually allows you to type properly without covering the screen in fingerprints and dirt.
She stuck all her stuff on skydrive and has it available now on her laptop if she's still using it.

Costs less and has double the storage of Apples poor effort.

While I honestly prefer my surface, I would never say that any device out there makes the ipad look like a silly toy. That's a ridiculous statement. The ipad is the heavyweight champion of tablets and has many strengths.

I would personally like to finally see some numbers showing enough growth to just put all the negativity into perspective. I'm tired of the constant prophecies of MS demise. Just like with Xbox sales in the UK, both devices sold a ton. The market is plenty big enough for both to be successful. Just like with all the other markets. No one has to put everyone else out of business to be successful and profitable.