Oprah's Tweet praising Surface written on an iPad

We've already reported that the talk show host and media mogul Oprah Winfrey has named the Surface tablet from Microsoft as one of the products in her famous "Favorite Things" gift list for 2012. Her cable channel, the Oprah Winfrey Network, showed a special Favorite Things 2012 episode on Sunday night.

During the episode, Winfrey also made posts on her Twitter page, including one praising the Surface. It said, "Gotta say love that SURFACE! Have bought 12 already for Christmas gifts. ."

While the regular Twitter website does not show the source of Tweets, other Twitter clients do. One of them is the iPhone Tweetbot and, as reported by Zagg.com, it shows that the message was in fact written and posted via the Twitter app on Apple's iPad. Ouch.

To be fair, there isn't a first party Twitter app available yet for Windows RT, which is the OS in the current version of the Surface tablet. Twitter said it is working on one for Windows 8 (and presumably Windows RT as well) but it may be a few months before it is released. There are third party Twitter apps available to download from The Windows Store, but, as we reported last week, one of them, Tweetro, was pulled from the store after it hit Twitter's 100,000 user limit for third party apps.

Source: Zagg.com | Image via Zagg.com

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It amazing how the rolls think you have to be paid top say nice stuff about Microsoft products, but, when its Apple, oh people are doing it out of good will? You iDiots crack me up.

Since sale numbers speak volumes to iDiots, let me hot you with some. Over 1.3B people own a computer that runs a version of Windows. While there are only 140M known Mac users. Even tho everyone claims Vista was a debacle, Microsoft still sold over 400M copies of it. Name something Apple has sold 400M of...in fact if you combine all the Mac sales since the first, Apple has NEVER sold 400M of them yet and its a nearly 30 year old computer name.

Ballmers says, by Summer of 2013 they will have sold over 400M copies of Windows 8. I am sure that includes the RT version. The number is surely realistic. However, Can Apple claim to have sold 400M iPhone's in 6 years? NOPE. What about the iPad in 3 years? NOPE. yet Windows XP, Vista and 7 have all sold over 400M copies EACH.

TRY LAUGHING AT THAT...HATERS. Apple fans are the true haters and those other pigs who all hate on Microsoft so much? Well...Microsoft has never been under the threat of bankruptcy before and likely never will. Windows runs on more types of computers than any other operating system with the exception of Linux. But many of those low level devices are single purpose that run Linux, versus Windows which runs on multipurpose items.

The Surface is a good idea and many people like it. Oprah has plenty of money, she doesn't need to be paid by MS to say something good. STOP THE HATE.

It is a known fact that Microsoft pays for product placement and Apple does not. TechieXP QUIT HATING ON OTHER PRODUCTS YOURSELF!

TechieXP said,
It amazing how the rolls think you have to be paid top say nice stuff about Microsoft products, but, when its Apple, oh people are doing it out of good will? You iDiots crack me up.

Since sale numbers speak volumes to iDiots, let me hot you with some. Over 1.3B people own a computer that runs a version of Windows. While there are only 140M known Mac users. Even tho everyone claims Vista was a debacle, Microsoft still sold over 400M copies of it. Name something Apple has sold 400M of...in fact if you combine all the Mac sales since the first, Apple has NEVER sold 400M of them yet and its a nearly 30 year old computer name.

Ballmers says, by Summer of 2013 they will have sold over 400M copies of Windows 8. I am sure that includes the RT version. The number is surely realistic. However, Can Apple claim to have sold 400M iPhone's in 6 years? NOPE. What about the iPad in 3 years? NOPE. yet Windows XP, Vista and 7 have all sold over 400M copies EACH.

TRY LAUGHING AT THAT...HATERS. Apple fans are the true haters and those other pigs who all hate on Microsoft so much? Well...Microsoft has never been under the threat of bankruptcy before and likely never will. Windows runs on more types of computers than any other operating system with the exception of Linux. But many of those low level devices are single purpose that run Linux, versus Windows which runs on multipurpose items.

The Surface is a good idea and many people like it. Oprah has plenty of money, she doesn't need to be paid by MS to say something good. STOP THE HATE.

What's the big deal? For all we know she's waiting to make the transition until Oprah Incorporated Apps can be ported over to Windows 8. Sounds like she was using the iPad a good deal, so I would assume she would have apps she relies on for the company...

headsoup said,
What is the point of this article other than inciting flaming? Honestly?

Kind of what I was going to say, although my comment WOULD'VE been much more flame bait material, if I hadn't read your post!

Still, who gives a rats a** what the twit Oprah Tweets using? She is EXACTLY the kind of person I would intentionally go out and buy the exact opposite of what she thinks is good!!

Maybe MS let her use one for a bit, then she said she would have 12 so hasn't got her own yet?

Whatever the case, it's not a big deal. I type how much I love [Insert Phone] while using a tablet, or on my PC.

How do we know the client was telling the truth? It could be generalising any mobile client as an iPad, just a theory but with significant likelihood. Anyhow, does anyone really care?

Microsoft's spin on the matter: Oprah loves her Surface so much she's too afraid to actually use it.

Edited by .Neo, Nov 20 2012, 2:54am :

This is what I call failed marketing. Microsoft wouldn't have to rely on such tactics to promote win 8/surface, if the average user liked it.

Oprah didn't say a damned thing. A representative at some marketing agency contacted an endorsement specialist, who was in turn talking to a number of celebs management companies. A constructed tweet was agreed and pushed out by Oprah's twitter.

nik louch said,
Oprah didn't say a damned thing. A representative at some marketing agency contacted an endorsement specialist, who was in turn talking to a number of celebs management companies. A constructed tweet was agreed and pushed out by Oprah's twitter.

Exactly, she probably doesn't even know what a Surface is. Much like the rest of the world

I suppose this begs a few different questions:

1. Is she being paid to push the Surface?
2. Is she only using the iPad because she's used to it.
3. Is her assistant actually the one posting the tweet (as I saw a video of her unable to pump her own gas once)?
4. Does she actually like the Surface, but hasn't transitioned herself to it full time?
5. Does she like the Surface, but she sees it benefiting other people and not herself?

I wouldn't be surprised if it were a mix of any of these.

pickypg said,
I suppose this begs a few different questions:

1. Is she being paid to push the Surface?
2. Is she only using the iPad because she's used to it.
3. Is her assistant actually the one posting the tweet (as I saw a video of her unable to pump her own gas once)?
4. Does she actually like the Surface, but hasn't transitioned herself to it full time?
5. Does she like the Surface, but she sees it benefiting other people and not herself?

I wouldn't be surprised if it were a mix of any of these.

Ya, those are things to consider, but they assume a few things that don't make sense.

For example:
1) Do anyone think they could 'buy' her support of something she didn't like? How many other billionaires do you think money can persuade them to risk damaging their brand?

She is worth about $3 billion, does anyone think a 1 or 10 million dollar check from Microsoft could make her say anything she doesn't want to say? Nope.

2,3,4,5) Possible, but not necessarily. She also has PR people that could be posting, and it could be from anyone that she is dictating it.

However, this is assuming even herself would be exclusively using just one product, which seems silly.

She and her assistants could have several iPads and Surface devices around her home and office, like many people that have money would.

I know people with far less means than Oprah that have several of every freaking device you could name. Just because they like one doesn't mean they throw the others away.

Look at Steve Woz, he talks about how he carries an WP7 and his iPhone and sometimes an Android, there is no reason for people that can afford it to be exclusive to just one product.

Like I mentioned above, it isn't like she had to sell her iPad to afford a Surface.

thenetavenger said,
Ya, those are things to consider, but they assume a few things that don't make sense.

For example:
1) Do anyone think they could 'buy' her support of something she didn't like? How many other billionaires do you think money can persuade them to risk damaging their brand?

She is worth about $3 billion, does anyone think a 1 or 10 million dollar check from Microsoft could make her say anything she doesn't want to say? Nope.


For starters, I should note that I love my Surface, so I don't want to give the impression that I don't believe it to be feasible that she loves the Surface. My post was to merely frame the possible scenarios that would cause her to post it on an iPad, rather than the device capable of doing the post that she is praising. And I should point out that 2-4 don't really represent anything negative.

With that said, I don't really believe that she can't be paid to advertise a product, regardless of her existing wealth. She has a lot of power to push products onto the untold masses, and Microsoft, or any other company, would be foolish to ignore that. I do believe that she probably has to be shown a reason to like said product, which bodes well for Microsoft.

And I too bet that she has all sorts of devices laying around, but I can practically guarantee that she had an assistant type this up--likely on one of the random devices that they were most comfortable with as you pointed out.

For humor, here is Oprah pumping her own gas (apparently it keeps getting copyright-based takedown notices on YouTube) in 2006:

http://videosift.com/video/Oprah-pumps-her-own-gas

...but how could this be possible?

How could she afford a Microsoft Surface without selling her iPad?

Do people really only have one device, and even if they do, is it really that hard to understand people with a 'bit' of money would have every freaking toy/device they wanted?

Is there a new rule that she has to throw away her iPad and only use a Surface now? Is that hidden in the Apple End User License that to keep the iPad she cannot use another product?

Really?

Because it's a marketing snafu and a bit ironic. It's like the time that Westboro Baptist Church member tweeted, from her iPhone, that people should picket Steve Jobs' funeral because he served himself and not God. That made the whole Internet laugh.


No on says Oprah has to throw her iPad away, but if you or your intern are going to promote a product, you shouldn't publicly do it from a product made by a direct competitor. It's common sense, really. I mean, you don't try to push Coke on people while you're drinking Pepsi in front of them. It puts doubt in everyone's mind. If that product is so great, then how come you're not using it? Not everyone can afford to go buy a Surface and an iPad. That's why with official endorsements (Oprah's looks to be unofficial), it's in their contract that they can even be seen near a competitor's product.

Who cares what Oprah Winfrey says about technology?

It's like getting a world politics lesson from a 16yr old shop assistant who dropped out of school.

technikal said,
Who cares what Oprah Winfrey says about technology?

It's like getting a world politics lesson from a 16yr old shop assistant who dropped out of school.

..... You mad at Oprah?
She just said she likes something, she wasn't going into details or system specs. Your comparison of her to a 16 year old giving world politics is bad and makes you look silly.

technikal said,
Who cares what Oprah Winfrey says about technology?

It's like getting a world politics lesson from a 16yr old shop assistant who dropped out of school.

The endorsement isn't directed at you or I but rather Mary Home Maker who is looking at something to buy for a Christmas present for family or friends. I'm surprised that Ellen hasn't endorsed it yet given that would target the young female market (early to late 20s) along with an LGBT audience too.

technikal said,
Who cares what Oprah Winfrey says about technology?

It's like getting a world politics lesson from a 16yr old shop assistant who dropped out of school.

Oprah is powerful and a goddess to her supporters/viewers and when Oprah endorses something, it usually becomes #1. Oprah is one of the richest and most powerful people on Earth, she doesn't need to get paid to back products.

Doli said,

..... You mad at Oprah?
She just said she likes something, she wasn't going into details or system specs. Your comparison of her to a 16 year old giving world politics is bad and makes you look silly.

No. I'm unimpressed at Neowin reporting such dribble.

technikal said,
Who cares what Oprah Winfrey says about technology?

It's like getting a world politics lesson from a 16yr old shop assistant who dropped out of school.

Maybe that 16yr old shop assistant goes to the library every day and read books about world politics and has a subscription to the Economist.

/trying his best to make technikal look evil and judgmental

technikal said,
Who cares what Oprah Winfrey says about technology?

It's like getting a world politics lesson from a 16yr old shop assistant who dropped out of school.

Ya, because that is an exact analogy to Oprah. Oh wait, no she graduated from Tennessee State.

A 'consumer' liking a 'consumer' focused product would have a lot of relevance.

If she endorsed Visual Studio for its ease of development or how she 'loves' MVVM or if she wrote an article about the benefits of C++ AMP and F# contrasting the differences between parallel and async - then you could take issue with someone talking about something they probably have little knowledge about and should defer to actual experts.

Ironically, you read articles on Neowin that are either written or rehashed by authors that have very little understanding of technology.

For Example:
(How many months/years did people like myself have to keep repeating that stories pulled from Mary Jo at CNet about MinWin were insanely inaccurate and was not a new OS, but was just NT with layer revisions, before we stopped seeing them republished? Mary Jo has 'sources', but her technical understanding is about what I would expect from Oprah.)

flexkeyboard said,
well, there is no official twitter app for Win8, so there's that.

Tweeting from the People app works well until Twitter get their app out

flexkeyboard said,
well, there is no official twitter app for Win8, so there's that.

Going into the store and then typing Twitter returns Twitter clients...

xendrome said,
She could be confused and think her iPad is a 'Surface', but likely she is just getting paid to say things..

Or she's not even saying them, some intern is. Unless she's taken to using a computer while on air.

Oprah Winfry said,

"I write my column for O magazine on the iPad way before the deadline because I love writing on it so much,"

Lol, Of course she does. I can see the dollar signs from here!

n_K said,
'have bought 12 already'
Who ever actually watched her show to make her so much money ?

sarcasm? she is making so much money and has so much followers....

anyway, you must already know that.

n_K said,
'have bought 12 already'
Who ever actually watched her show to make her so much money ?

The other 11 or so could be presents for her friends, if she has actually bought that many.