Orbitz shows different travel data for Mac users

When you go to a travel website, you expect to see the same kinds of sales and information that anyone else sees when they visit the site. However, Orbitz is doing things a little differently. The Wall Street Journal reports that people who head to their website and use Mac-based PCs actually see different information than those who use a Windows PC.

Mac owners even see prices for hotels that are higher on Orbitz.com than those with a Windows PC. That's because Orbitz has determined that Mac owners apparently have more money and are willing to spend more to reserve a hotel. So far, no other travel website has revealed that they treat their Mac customers differently than anyone else.

An example is a search for a hotel in Miami Beach for two nights in July. Searching on a Mac showed more expensive choice on the first page of results that didn't show up when someone searched the site on a PC with the same requirements.

So far, Orbitz is keeping this "feature" to hotel booking but it could expand it to car and flight reservations if this new move is successful. The company's chief scientist Wai Gen Yee said, ""It would be nice to say they book more Porsches, but at this point we're only looking at hotels,"

Source: Wall Street Journal

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No worries, apple can use that as a new line when they release their next os; 'Our system renders web pages properly and correctly whilst windows doesn`t'
...Cue 'you`re browsing it wrong' now...

Tech Star said,
I guess I should run Linux now. Get a bigger discount because they will know I'm poor

More like they will know you are an intellectually superior species. They will know you are poor when your copy of Windows is pirated.

recursive said,

More like they will know you are an intellectually superior species. They will know you are poor when your copy of Windows is pirated.

Wow -- not touching any of that....

Tech Star said,
I guess I should run Linux now. Get a bigger discount because they will know I'm poor

I tried that and Orbitz gave me listings for tent communities instead of hotels.

Enron said,

I tried that and Orbitz gave me listings for tent communities instead of hotels.

Were you looking for a hotel in the middle of the desert?

WTF is this? Im changing my user agent to Linux. You can't go poorer than that.

PS; there's a different between showing the more expensive choices first, than actually charging you more if you are using a mac. which is it?

Julius Caro said,
WTF is this? Im changing my user agent to Linux. You can't go poorer than that.

PS; there's a different between showing the more expensive choices first, than actually charging you more if you are using a mac. which is it?


I agree. Parts of the article seem to imply one thing, while other parts seem to imply the other.

Mac owners even see prices for hotels that are higher on Orbitz.com than those with a Windows PC.

That line sounds to me as if they are showing Mac users a higher price for the same hotel than they are showing Windows users. Maybe it is just poorly worded.

roadwarrior said,

That line sounds to me as if they are showing Mac users a higher price for the same hotel than they are showing Windows users. Maybe it is just poorly worded.

Yep that's inaccurate. Same prices for the same hotels with the same search criteria, irrespective of platform. Orbitz is simply showing default results in a different order, with better and costlier rooms shown higher up for Mac users.

I never use the default sort order on any webpage anyhow.
I always sort by price after I use the filters to show what I want.
I thought this was the norm?

What about Windows on a Mac. Do you get the middle-class results?

just because i own a few apple products does not mean i have tons of monies on hand. i am frivolous, look for the best deals for my buck, cheap and i do not use orbitz.

Read the original article guys. They are not charging more, they are "recommending" the more expensive ones.

'Recommending' the more expensive choice is practically the same as forcing you to buy it, as any retail management person knows. Product placement is everything, almost no one these days does research or any sort of critical thinking.

I think its quite clever and have no doubt this sort of thing happens all the time. Go to a car dealer in nice clothes or a fancy loaner car and see what prices they quote you vs going in a tshirt. It happens in every service industry.

And yes, it does mean Mac users are as a group more gullible, superficial and brainwashed, as is obvious from their purchase in the first place.

guessing you are young

Defcon said,
'Recommending' the more expensive choice is practically the same as forcing you to buy it, as any retail management person knows. Product placement is everything, almost no one these days does research or any sort of critical thinking.

I think its quite clever and have no doubt this sort of thing happens all the time. Go to a car dealer in nice clothes or a fancy loaner car and see what prices they quote you vs going in a tshirt. It happens in every service industry.

And yes, it does mean Mac users are as a group more gullible, superficial and brainwashed, as is obvious from their purchase in the first place.

Defcon said,
'Recommending' the more expensive choice is practically the same as forcing you to buy it, as any retail management person knows. Product placement is everything, almost no one these days does research or any sort of critical thinking.

I think its quite clever and have no doubt this sort of thing happens all the time. Go to a car dealer in nice clothes or a fancy loaner car and see what prices they quote you vs going in a tshirt. It happens in every service industry.

And yes, it does mean Mac users are as a group more gullible, superficial and brainwashed, as is obvious from their purchase in the first place.

So tell me, when is Microsoft going to fix up Windows - you know, to finally move the whole operating system UI over to using Direct2D/DirectWrite? to have a consistent user interface? to have have a directory structure that doesn't place files in random locations? a system that allows me to uninstall things without leaving a trail of crap spewed around my hard disk?

Ever though that maybe we Mac users buy a Mac to use Mac OS X? it is amazing how critics of Mac's never have seemed to use a Mac for any more than a few minutes and then get frustrated because "it isn't working like Windows".

I have a hackintosh and Obitz offered me a fantastic deal with the freedom to customize to my heart's content, but unfortunately I have to build the hotel myself.

Nashy said,
I would have thought this would be illegal?

How so? it would be no different than using IP data to work out your location then combining that with demographic data to work out the kinds of hotels that are within your price range based on the statistics they have for your area of residency. It is called targeted marketing and has been done for years.

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