Endwar: Palm and Amazon come together

The Palm and Apple war seems to have ended. Readers may remember that when the Palm Pre was released it had the ability to sync with Apple's iTunes software. It did this is in a slightly underhand manner, essentially masking itself as an iPhone to be able to sync with the piece of software.

According to Read Write Web, the most recent version of the hack was made possible by Palm's use of Apple's USB hardware vendor code that was provided by the USB Implementers Forum, an industry standards group. The Pre simply used Apple's code so that iTunes would see the Pre as an Apple device. Naturally this did not stand too well with the people at Apple - resulting in Apple disabling the aforementioned functionality in future versions of the iTunes software.

A strategy change seemed to be the best way to solve this problem which will put an end to the battle. Yesterday, Palm released an update to the existing Pre software which boasts the important update that brings paid applications to the Pre's App Catalog. However, it is a more under reported feature which seems to have finally ended Palm's feud with Apple.

The Palm Pre will now allow wireless MP3 downloads via Amazon's MP3 Store. This news, reported on the Official Palm blog, states that this functionality now works over a WAN or a Wi-Fi network, meaning an end user doesn't have to dock their device to load the music upon it.

Sarah Perez of Read Write Web comments on this news stating: "Although the iTunes experience overall may have been the preferable option for many users, Amazon at least provides a viable alternative for Pre owners. Amazon's online catalog may still be a few million short of that of Apple's, but often their prices are much more affordable thanks to daily deals and albums that start at $4.99."

It remains to be seen as to whether this will be a desicion which will work out for Palm. They are still providing a comprehensive library of media for their users, however, its popularity depends on whether this change is attractive to the consumer. After all, one of the factors attracting users to the Palm Pre was the iTunes functionality.

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5 Comments

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That might be a viable alternative if they were trying to provide access to an online store, but that wasn't what they were attempting to provide. They were attempting to provide syncing with iPods. I would damn well hope Pre has a few music stores and streaming apps, and there are plenty of 3rd party sync tools. But Palm needs its own sync management (of many formats), or it's in trouble.

Apple's lock-in bull is annoying. There would be pandemonium if Microsoft blocked use of QuickTime in Windows or something similar but Apple is allowed to block its program from working on another platform?

or if the zune software only worked with the zune pmp devices instead of the zune working with my ipod or creative or sony players.

iTunes is for iPods / iPhones, palm was stupid to provide their users with a hack, palm is a respectable company. Music sales don't matter as much as selling iPods, iTunes is their to sell iPods.

Working with Amazon is what Palm should have done in the first place, they should also work on the songbird code bringing a palm media player which could have tied into amazon. Palm wins the OSS comminuity wins.

@ REM2000:
So far we haven't heard of any manufacturer making any kind of interface/connectivity with the Zune software...so until that happens your Zune reference remains baseless; unless of course you can prove it already has happened ;).
That said, I, presonally, am hoping MS will open up the Zune platform to allow other devices make purchases from the Zune Marketplace, granted it might be a lower but somewhat similar experience.