Pinterest now third biggest social network after Facebook and Twitter

Pinterest has been going from strength to strength recently and it is now the third most visited social networking website in the United States, behind Facebook and Twitter. As late as last year, it was revealed that Pinterest had reached the top 10, above that of Tumblr and Google+, but it now seems as though it's excelled beyond Linkedin and MySpace in the past few months.

From the report published by Experian, not only does Pinterest come out third, it also suggests that 91% of adults now use social networking in some way daily, and also establishes that 15% of all internet traffic in the US is for social networking alone.

For those who have yet to catch up with the latest social networking must have, Pinterest is focused on allowing users to 'pin' images of interest to their board, that then allows them to share with others and offers capabilities for comment. In some ways, think of this as a YouTube but for images instead of videos. It's not in the same league as Flickr or Photobucket, because rather than offering hosting services it emphasises the sharing of images instead.

So great is the popularity boom that US President Obama recently joined Pinterest to begin sharing images, attempting to boost the social media presence of the Obama for America campaign. The report mentions that Pinterest traffic shot up by 50% in the months between January and February this year.

With numerous high-profile figures on the internet adopting a Pinterest button alongside the usual Facebook and Twitter links on their sites, it's no surprise that the one-year-old site is already a big name.

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36 Comments

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I don't understand why websites like this are classed as "social networks" when others like YouTube are not.

How are they any different?

mikeyx12 said,
I don't understand why websites like this are classed as "social networks" when others like YouTube are not.

How are they any different?

Whoever that told you that YouTube is not classed as a social network was totally wrong.

GabotrilHD said,

Whoever that told you that YouTube is not classed as a social network was totally wrong.


Err, no s***. I am referring to the fact that Pinterest, according to Experian, is the third largest social networking site. If they classed YouTube as a social network, then obviously Pinterest wouldn't be third largest...

Everyone at work keeps going on about this site. It seems pretty cool, but I can't help but feel that the internet is over-saturated now with services like this.

hotdog963al said,
Everyone at work keeps going on about this site. It seems pretty cool, but I can't help but feel that the internet is over-saturated now with services like this.

This.

We're one step away from a social network dedicated to farts...

GS:mac

Oh I see. So it's 91% of whatever they define as "online adults." - 91% of online adults use "social networking" "regularly". It depends on how they define online adults, social networking, and regularly. So it's actually a much much smaller number than the Neowin article makes it sound like.

But yeah the only reason I've ever heard of Pinterest is because I know someone that works in promoting cutting edge social networking stuff and she's been talking about Pinterest a bit recently.

I wish Diaspora was bigger...

Less cloud, more self-managed content!

Home servers should become the norm, that'd be sweet.
Maybe have a central network for redundancy's sake, this would also ensure connectivity and speed.

Glassed Silver:mac

Third biggest, so I have heard of Linked-in, Twitter, Myspace, and facebook *NEVER* heard of pinterest before today, so tell me how is it the third "LARGEST" if it's unknown, hmmm?

I think that statement is FALSE!

littleneutrino said,
i have only just started hearing folks talk about this and honestly i could not care less about it lol.

Me too, but then I don't really "get" facebook/twitter is either! Sometimes I wonder if in 10 years we'll look back on this and wonder what all the fuss was about.

I'll be honest, the premise of pinterest sounds like complete cack.
I'm happy with my own small social network I made.

what said,

Well now you have.

Yeah now now you are officially an idiot for making such a snide remark. I have never heard of Pinterest either, doesn't matter if I NOW know it, STILL has ZERO interest, you pathetic peon.

rijp said,

Yeah now now you are officially an idiot for making such a snide remark. I have never heard of Pinterest either, doesn't matter if I NOW know it, STILL has ZERO interest, you pathetic peon.

Cheers for that.

Not really surprising considering after Facebook and Twitter there is a very sharp plunge and so it's easy for newer and interesting concepts to rise way up the list. Usually they fall off sharply after the novelty wears off. I'm suspecting that's going to happen with Pinterest.

I also think 91% is a vastly inflated estimate. I guess it depends how they define "regularly" and what they define as social networking.

thealexweb said,

I wonder how Windows Live feels?

Windows Live is a social network? I thought MS abandoned that and embraced facebook.

Enron said,

Windows Live is a social network? I thought MS abandoned that and embraced facebook.

MSN is the "social" network for Microsoft, Windows Live is the "cloud" portal (if you can call it that)

FalseAgent said,

Windows Live isn't a social network. Dude.

We have Windows Live Profiles, you can add Friends and write on their profiles so yeh it is xD

thealexweb said,

We have Windows Live Profiles, you can add Friends and write on their profiles so yeh it is xD


Live Profiles have been around since the early days of MSN, dare I say the early 2000's if not sooner. Adding a couple of Social Networking features does not a social network make. And honestly, friends is more of a sharing thing than a social thing. They are piggy backing on Facebook allowing Facebook to do the heavy lifting in the Social network department.

;tldr; lol urdumb xD

rijp said,

MSN is the "social" network for Microsoft, Windows Live is the "cloud" portal (if you can call it that)

No. MSN is just news and portal content. Windows Live is a very weak social networking, but it's become more of an aggregator of various service updates rather than being a true social network. Microsoft's only real social networking involves either Xbox Live or Zune Social.