"I'm a Mac" no longer; Apple shifts its advertising strategy

After a long and successful run of advertising the Mac and Justin Long, the "I'm a Mac", Apple marketing series has been discontinued, according to Mac Rumors. The long-running campaign featured various conversations between a "Mac" and a "PC" in which the PC consistently came under passive-aggressive attack from the Mac, eventually pointing out that the flaws inherent in PCs don't exist in Macs. Many were upset by this oft-debatable Windows brow-beating by Apple, and Microsoft eventually launched their own "I'm a PC" ad campaign to answer Apple's challenges. 

It now seems that Apple wants to take the high road. Their new ad campaign, "Why you'll love your Mac" doesn't revert to PC-bashing to make is point. It stays away (mostly) from comparisons to other hardware/software platforms and sells you a Mac because, well, it's a Mac. The main points of the ad campaign are:

  • It's designed to be a better computer 
  • It comes with software you'll love to use 
  • It comes with the world's most advanced OS 
  • It comes with award-winning support 
  • It runs Office and works with your existing PC files 
  • It's compatible with your stuff 
  • It doesn't get PC viruses 
  • It's loaded with the latest technology 
  • It runs Windows and Windows applications

It's a decidedly more peaceful selling tactic, and while it will still rile up the PC fans simply because it's Apple, many, like Paul Thurott of WinSuperSite.com, are welcoming the change. Although he believes that the sudden shift in direction is directly related to Microsoft's successful release of Windows 7 to critical acclaim (the fact that the last "I'm a Mac" ad aired in the same month as the release of Windows 7 notwithstanding), he still likes the tactic, and is glad that Apple is deciding to sell their products to the public as 'good products' and not just as 'products that are better than PCs'. 

Image courtesy of Stormfront.co.uk

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Apple can claim that Macs come with the "world's most advanced operating system" all they want but I have yet to see one ship with Windows 7.

Funny stuff going on here. PC and Macs have pros and cons. Obvious in advertising the pros are highlighted and inflated. Take deep breath and ... relax!

Oh Excuse me APPLE but I can sue you due to the following reasons:

> It comes with the world's most advanced OS - Please define advanced OS
> It comes with award-winning support - Personally I am deeply disappointed with your support (UK).
> It's compatible with your stuff - Not anymore.
> It's loaded with the latest technology - Holy really?
> It runs Windows and Windows applications - You make me laugh^^

Nicholas P. said,
Oh Excuse me APPLE but I can sue you due to the following reasons:

> It comes with the world's most advanced OS - Please define advanced OS
> It comes with award-winning support - Personally I am deeply disappointed with your support (UK).
> It's compatible with your stuff - Not anymore.
> It's loaded with the latest technology - Holy really?
> It runs Windows and Windows applications - You make me laugh^^

<To what you've said above...>

Take care!!!
Good luck!!!
OK!!!

Nicholas P. said,
Cheers m8.
See? It's never too late.

Nice rhyming couplet... :-)

My apologies if I insulted you in anyway, I'm very pleased that you agree with me - that Mac OS is superior!

Cheers dude.
See? No need to be so rude. :-)

Slagging off the competition, especially when half of it isn't true, is never a good way to advertise.
This new campaign sounds a lot more sensible.

Look this is the way i see it with Macs and PCs

I'm a PC. I don't want to switch to a mac because if there's anything Ive learned in English is that Apple is in there little own Chrysaild they only want there ideas and nothing else there the lone wolves of technology. They want perfection for every product they release and when ever you want utopia you always come up with dystopia. Its like the whole jobs break down in the 80s-90s all over again soon. Apple are such hypocrites that there big mouths are going to get them in **** with HTC, Adobe etc. I love it how the criticize adobe on flash and then they make their own flash like player... Microsoft is like a greek dance they start off slow but then move faster and faster.

As a Windows user for about 12 years and a Mac user for about 5 years... I have to say that I prefer Mac.
Also, I work as a computer technician at a large IT retailer, and with most problems being Windows computer related - that's the reason for my preference.

Reason(s) being:

* Most computer end-users are classified as "basic users"... when they buy a new Windows computer (laptop or desktop) they usually have to fork out extra money for us to transfer their emails and personal files, and telling them to simply transfer the info from the old computer to the new one, usually has them giving you a bewildered stare; plus the Windows Files and Settings Transfer Wizard is usually problematic when transferring from an older version of the Windows OS to a newer one.
On the other hand, when you purchase a new Mac computer, during the initial account creation process you will be asked whether you would like to transfer your info and settings from a previous Mac computer, and this would be as simple as tethering your two Macs via a Firewire (400/800) cable.

* When trying to find free software (freeware) online for Windows, you risk compromising your computer's security whilst wading through the vast numbers of infected/scamware programs. For a basic end-user this is very difficult, as they wouldn't know where to look.
On the other hand, most of the freeware apps for Mac are trust-worthy.

* Some users claiming that they have been running a Windows OS without virus/threat protection software for years, are blatantly lying, why would computer manufacturers find it necessary to "push" this software on new Windows computers... not to mention the difficulties these anti-virus programs cause when you try to uninstall them (i.e. Norton, McAfee, etc). The threat to Windows has even caused some users to even go as far as to have multiple virus/threat protection software programs, rendering their computers vulnerable to the very threats they sought to protect them from. I myself have tango-ed with a virus infection on my Windows computer in the past, but since recently using Kaspersky IS for Windows I must admit to not having any of those issues.
On the other hand, in the past decade that I have been taking note, Mac OS has never had a virus infection problem, and even though some analysts now try to tarnish the Mac reputation - I believe the Mac OS is still close to being 100% secure as it will ever be. This having been said, I do use Kaspersky for Mac, for the sake of my fellow Windows OS users (i.e. when sharing files, etc)...

* Microsoft has received so much bad press regarding Windows Vista, and I can attest to that, as I had to find solutions to a few Vista related errors/problems. But, now with Windows 7 I must admit that they have come leaps and bounds, and I found (after using the Windows 7 RC1) it more stable and powerful when compared to Vista, so kudos to them. However, the computer manufacturers now shove Windows 7 64-bit onto most of their products (as the choice to choose between 32-bit and 64-bit is only given when purchasing the retail version of the Windows 7 OS, i.e. the disc), thus now end-users have the problem of programs and hardware not working as software manufacturers still have to release 64-bit compatible versions of software and drivers.
On the other hand, Apple has never had this problem, and as the proverbial "cherry on top" they allow for the user to switch between 32-bit or 64-bit modes of Snow Leopard (Mac OS X 10.6) by simply holding down either the 3 and 2 keys for 32-bit, or the 6 and 4 keys for 64-bit, when powering ON their Mac. Ease of use...

* Last but not least, the amount of Windows computers that comes in for technical repairs regarding "freezing while starting up", and the ever popular "blue-screen-of-death", is overwhelming... some of the times it is caused by Microsoft's own Windows Updates.
On the other hand, the Mac OS only occasionally get the "greyed-out screen" prompting users to restart, but 99% of the time you are returned to your Mac desktop, even receiving a log of the error that had occurred.

So this was my argument to many who are/were trying to "diss" Mac... my final message to you is "think before you ink (i.e. type)"!

Regards
SalJac

saljac said,

<To everything you have said so far..>

Regards
SalJac

Take Care!!!
Good Luck!!!
Ok!!!

Edited by Nicholas P., May 24 2010, 3:26pm :

Nicholas P. said,

Take Care!!!
Good Luck!!!
Ok!!!

Seriously, if you didn't understand some (or ALL) of the things I was explaining, please let me know - no one will judge you... dyslexia is not a crime! 8-(

Edited by saljac, May 24 2010, 6:52pm :

saljac said,
"think before you ink (i.e. type)"!

As a stylus-wielding tablet-PC owner, I take issue with your definition.


/the rest of your post lost a lot of credibility with the BSoD reference--it's the OS Godwin you know
//imagine if I ran around criticizing macs and rambling on and on and on about kernel panics

Edited by Joshie, May 24 2010, 6:27pm :

Joshie said,

As a stylus-wielding tablet-PC owner, I take issue with your definition.


/the rest of your post lost a lot of credibility with the BSoD reference--it's the OS Godwin you know
//imagine if I ran around criticizing macs and rambling on and on and on about kernel panics

Hi Joshie

My apologies for not taking "Tablet PC" owners into consideration...

My credibility I believe is still intact, as I have mentioned that I "still in fact" own a computer with the Windows OS on it - however, my original comment is merely there to state my preference for Mac OS.

Also, the last point where I mention BSoD was not a complete criticism, as I pointed out the opposing - yet minor - Mac OS flaw (i.e. "greyed-out screen").

We had those kind of guys in our school.
They weren't very strong or clever, but they were arrogant morons. They used to tease and bully everyone. And, when someone got mad, these bullies pretended to be holy saints unaware of why everyone hates them or even tries to beat.

RealFduch said,
We had those kind of guys in our school.
They weren't very strong or clever, but they were arrogant morons. They used to tease and bully everyone. And, when someone got mad, these bullies pretended to be holy saints unaware of why everyone hates them or even tries to beat.

So Apple is bullying Microsoft. LOL...ok.

RealFduch said,
We had those kind of guys in our school.
They weren't very strong or clever, but they were arrogant morons. They used to tease and bully everyone. And, when someone got mad, these bullies pretended to be holy saints unaware of why everyone hates them or even tries to beat.

Did I miss something? What in the world are you talking about?

RealFduch said,
We had those kind of guys in our school.
They weren't very strong or clever, but they were arrogant morons. They used to tease and bully everyone. And, when someone got mad, these bullies pretended to be holy saints unaware of why everyone hates them or even tries to beat.

Yeah... BOO to you Microsoft! lol

Cmon let's be realistic...
If you know what you're doing windows 7 is as secure as mac os x, how many guys run windows without having a proper firewall, antivirus, the system up to date, browser, disable useless services, sandboxing, know what you downloading... Mac os x and linux supplies some of these things when you install the OS, whereas in windows you have to search for software. Use whatever you want, every OS has its problems. Hackers, crackers focus more on windows given that it is the OS which has the most users.
I am a windows user and I have no regrets. I use comodo firewall, avira antivir, sandboxie, firefox along with some useful addons, peerblock, spybot - search & destroy and malware-bytes. The system is fast and reliable.

HarGod- said,
Cmon let's be realistic...
If you know what you're doing windows 7 is as secure as mac os x, how many guys run windows without having a proper firewall, antivirus, the system up to date, browser, disable useless services, sandboxing, know what you downloading... Mac os x and linux supplies some of these things when you install the OS, whereas in windows you have to search for software. Use whatever you want, every OS has its problems. Hackers, crackers focus more on windows given that it is the OS which has the most users.
I am a windows user and I have no regrets. I use comodo firewall, avira antivir, sandboxie, firefox along with some useful addons, peerblock, spybot - search & destroy and malware-bytes. The system is fast and reliable.

So, you have bought and installed Win7 which is unsecure out-of-the-box, unlike MacOSX or Linux, and you add 10 security applications (you forgot to add an anti-keylogger, anti-rootkit, anti-botnet...) and which you have to monitor daily for updates/upgrades/new releases (a security app which is not up to date by the minute is not worth a dime) and now, you feel secure. Wrong, as there are 70,000 new viruses and other malwares written every day for Win OS added to more than a million out there, compared to about 100 known for OSX and much less than that known for Linux.

Edited by ilev, May 24 2010, 6:26am :

I may sound a little weird... but using the terminal so many times to do what I wanted in a mac... may as well MSDOS could be better

(Don't take this too personal guys... bitte ^^)

Arceles said,
I may sound a little weird... but using the terminal so many times to do what I wanted in a mac... may as well MSDOS could be better

(Don't take this too personal guys... bitte ^^)

Windows Powershell Ships with Windows Vista/7 professional/ultimate. I believe you can download it from MS' website too.

so i've been wondering for a while, what are the advantages to having a mac? and please don't say it can run all three major OS's. or just that's it's better or has better workflow. the last time i used a mac was in '99 and back then the UI was annoying and unintuitive. and please don't say it doesn't need tweaking. vista and 7 both need little to no tweaking out of the box. and please don't say it's more powerful due to command line interface. windows has had this since 3.1 in some fashion.

treemonster said,
so i've been wondering for a while, what are the advantages to having a mac? and please don't say it can run all three major OS's. or just that's it's better or has better workflow. the last time i used a mac was in '99 and back then the UI was annoying and unintuitive. and please don't say it doesn't need tweaking. vista and 7 both need little to no tweaking out of the box. and please don't say it's more powerful due to command line interface. windows has had this since 3.1 in some fashion.

99 Macs are still better than win7 of 2010 :-)

Edited by ilev, May 22 2010, 6:22pm :

treemonster said,
the last time i used a mac was in '99 and back then the UI was annoying and unintuitive.

Way to admit that you have no idea what you're talking about in every post you've made in this thread. Great job!

Destructoid said,

Way to admit that you have no idea what you're talking about in every post you've made in this thread. Great job!

so what's so good about OSX then? what makes it so much better than windows? the latest screenshots show no real improvements in the UI i remember from '99.
and it seems mac users are hellbent on dualbooting with windows anyways. so it really can't be that great can it?

treemonster said,

so what's so good about OSX then? what makes it so much better than windows? the latest screenshots show no real improvements in the UI i remember from '99.
and it seems mac users are hellbent on dualbooting with windows anyways. so it really can't be that great can it?

*sigh*

OS X launched in 2002. You've not used a Mac since 1999, so you really have no frame of reference upon which to base an opinion, other than screenshots and the statements of others. So my point is valid. It's not -better- that Windows, it's -different- than Windows, and is different in such a way that I -prefer- using it to Windows. I come from a *nix background, so it makes more sense to me, from a fundamental point of view. I'm not sure why a concept such as 'preference' is lost on so many. So in answer to your question, it's "so good" because *I* like it, and prefer using it to Windows. Good enough?

Edited by mantis-, May 23 2010, 1:13am :

Destructoid said,

*sigh*

OS X launched in 2002. You've not used a Mac since 1999, so you really have no frame of reference upon which to base an opinion, other than screenshots and the statements of others. So my point is valid. It's not -better- that Windows, it's -different- than Windows, and is different in such a way that I -prefer- using it to Windows. I come from a *nix background, so it makes more sense to me, from a fundamental point of view. I'm not sure why a concept such as 'preference' is lost on so many. So in answer to your question, it's "so good" because *I* like it, and prefer using it to Windows. Good enough?

i think it's great that you can admit that.

apple marketing and mac user culture tends to be telling windows users that mac and OSX is better and that ehy should switch.

like back before apple started using intel when intel hardware was bad because it wasn't made by apple, but now that apple uses it it's good!

# It's designed to be a better computer
- If you look at high-end Sony Vaio, or Toshiba, Fuijtsu laptops, you'll realize that these computers are way better than the Mac offerings, both in features and design. Bluray playback, slim design, various colors, battery life etc..

# It comes with software you'll love to use
- Music playback, watching movies, and office Apps are just a small part of everydays work. Real work is normally done in programs that are not even available on Macs, like AutoCAD, Photoshop (ok, this ones available - but just a point), Sony Vegas, and many different specific engineering or Line-of-business apps.!

# It comes with the world's most advanced OS
- Rubbish! What makes an advanced OS? Stability? UI? There are many things, such as long support, application backword compatibility, support across multiple hardware, etc. I think Windows does well in all areas.

# It comes with award-winning support
- Really? How long does it take for Apple to dish out a patch? What about transparency in the bugs discovered? Patch Tuesday maybe?

# It runs Office and works with your existing PC files
- You still have to buy Office to get full compatibility. Might as well buy a Windows version.

# It's compatible with your stuff
- Are you sure its compatible with my PC games? PC Software? Oh wait, what about all those printers, china made devices, PCI data acquistion cards etc?

# It doesn't get PC viruses
- Even PCs nowadays don't get PC viruses! Most networks are protected by antivirus gateways in many organization such as Symantec Enterprise Endpoint. In fact, u cant even download PC virus from free email accounts such as Yahoo or Hotmail, as they scan the attachments first. Plus, antivirus software is cheap! If you buy a PC + antivirus subscription for 10 years, still cheaper than a Mac!, or you can just go free...

# It's loaded with the latest technology
- Blu-ray disc anyone? Core i7 - how long did it take them to have it? Light-scribe?

# It runs Windows and Windows applications
- Oh yes, it took them like, 4-5 months to have a supported Boot Camp with drivers for running Windows 7? Hmmm...

uus831 said,
# It's designed to be a better computer
- If you look at high-end Sony Vaio, or Toshiba, Fuijtsu laptops, you'll realize that these computers are way better than the Mac offerings, both in features and design. Bluray playback, slim design, various colors, battery life etc..

Sorry, Hardware-wise, Nothing beat a Macbook Pro.

Their battery tech is far beyond anything else i've seen in a laptop before. The premium lines from HP and Toshiba I hated, felt too cheap when you constantly used them. The MBP I have now though is excellent.

If I were part of Apple's marketing department, I wouldn't use logical arguments to try to convert PC users to Mac. Cause they can't win the discussion anyway. Users above have made this clear already.

A large group of their customers buy a Mac for emotional reasons, not logical ones. Compare to car advertisements.

+ It comes with a price that is 10000% higher than a PC.
+ It gives you(usually teens) the feeling that you are superior than everyone else, so you can start threads on the internetz with flame-war-triggering titles like "Mac vs PC, Mac wins" or "Mac pwns PC" or "omgz Mac is awesome it can has no virus omgz".

Apple --- Stealing other people's ideas and selling them at a price average people can't afford since 1975.

I like the change of direction, but still they won't stop saying stupid things like "including automatic protection from PC viruses"...At least they will (if they launch the campaign) showcase some of their features and not just talk thrash about PC's.

Mmm a couple of sentences are missing...

* It forces you to use what ever we said whenever we want
* You will never have the reason for on us

Any other missing sentence???

Glad they've changed their policy with those dreadful adverts. Always said they should sell the Mac on why it's good - not why the competition was bad. This is the right direction IMHO.

Chicane-UK said,
Glad they've changed their policy with those dreadful adverts. Always said they should sell the Mac on why it's good - not why the competition was bad. This is the right direction IMHO.

I agree though it looks like these adverts won't actualy be selling why the MAC is good. Actualy, why is it good? I've used PC and MAC and I always have more reason to use a PC. I am not a fan of a specific company, all they want is my money and I use what is best for me.

Chicane-UK said,
Glad they've changed their policy with those dreadful adverts. Always said they should sell the Mac on why it's good - not why the competition was bad. This is the right direction IMHO.

it seems to me only the tone has changed. they're still just saying it's better in some magically vague way. the same as any apple fanboy. they've gone from saying it's better by passive aggressively making up things about how windows is bad to just saying it's better without really saying how it's better.
i mean this doesn't tell me how it's better it just says that i can easily migrate to a mac in the least technical way possible if i wished to do so and that if i want i can also run windows on a mac.
one + for apple though, is anyone who used a mac in jr high comp class in teh 90s will be instatnly familiar with the UI since it's barely changed in 20 years. i wonder OSX has added contextual right click menus since they updated to mice with more than one button. which was hilarious when mac users defended this as a feature by saying how natural it was to use a button on your keyboard in combination with a mouse click for right mouse button functionality.
to me macs are some magical faerie that promises to be better but can't say exactly how it's better. and mac users don't seem to know either.

treemonster said,

one + for apple though, is anyone who used a mac in jr high comp class in teh 90s will be instatnly familiar with the UI since it's barely changed in 20 years. i wonder OSX has added contextual right click menus since they updated to mice with more than one button. which was hilarious when mac users defended this as a feature by saying how natural it was to use a button on your keyboard in combination with a mouse click for right mouse button functionality.

Have you even viewed a screenshot of OS X? Ever?

For some of us, it's not about which one is -better-, it's about which one we -prefer-.

I wouldn't want a Apple desktop, since I find them too limiting hardware-wise. Hence, I have a Windows desktop. I wouldn't want a Windows laptop, since most of them feel cheaply built, I can't realistically build my own, they're covered in buttons and little blinkly lights, and regardless of who manufactured it, usually have ****ty, proprietary drivers to manage all the little hardware nuances specific to that laptop. No thanks. And arguably the best Windows laptops just look like Macbook Pro knock-offs anyways.

Edited by mantis-, May 22 2010, 11:31pm :

Destructoid said,

Have you even viewed a screenshot of OS X? Ever?

For some of us, it's not about which one is -better-, it's about which one we -prefer-.

I wouldn't want a Apple desktop, since I find them too limiting hardware-wise. Hence, I have a Windows desktop. I wouldn't want a Windows laptop, since most of them feel cheaply built, I can't realistically build my own, they're covered in buttons and little blinkly lights, and regardless of who manufactured it, usually have ****ty, proprietary drivers to manage all the little hardware nuances specific to that laptop. No thanks. And arguably the best Windows laptops just look like Macbook Pro knock-offs anyways.


last time i saw a screenshot of OSX was just a couple months ago on this website.

and guess what, those mac laptops are built with the same parts as windows laptops. and apple hardly makes the best drivers themselves.

and last i heard the best windows laptops were coloured black and were very robust and hardy. nothing like a mac anything.

•It's designed to be a better computer ?
I didn't know that a computer not capable of runnin new games is considered better WOW !

•It comes with software you'll love to use
[Only Relevant for MacFanBoys]

•It comes with the world's most advanced OS
Oh yeah, so advanced that deletes user files without permission, LMAO
But i guess . this is what a Snowy Leopard can do.

•It comes with award-winning support
And the Award was given by ?
None other than Steve Himself !!!

•It's compatible with your stuff
Not a huge variety of softwares , can't prefer this over Gates.

•It doesn't get PC viruses
This is so TRUE !
Viruses say to themselves,
"AT least we have some respect"
my ego won't allow me to attack a mac

•It's loaded with the latest technology
I am a gamer and i dont see anything latest in here.
Open GL is all what you have Steve

•It runs Windows and Windows applications
Then why do i use mac when at the end of the day i have to run windows and its apps ?
I can't pay extra money for an "apple logo" which is also half eaten.

Sorry Apple , but i guess your previous adv strategy was better.
PWNED

The only difference between a Mac and a PC is the operating system--the hardware are the same. Apple just charge a lot more for their so-called better hardware when it's the same quality as a PC.

someone needs to do a huge virus for apple so they can shut the hell up about the virus BS. ive had a pc since 1999 and not even once did i get a virus. no anti-virus protection at all. i recently started using the MSE just for the hell of it

-=SEDIN=- said,
someone needs to do a huge virus for apple so they can shut the hell up about the virus BS. ive had a pc since 1999 and not even once did i get a virus. no anti-virus protection at all. i recently started using the MSE just for the hell of it

because MSE is so great at finding anything /sarcasm

SputnikGamer said,

because MSE is so great at finding anything /sarcasm

Because it is? I use and highly recommend it to users.

So, if you are just going to troll around here, maybe it would be best if you just left....

Frylock86 said,

Because it is? I use and highly recommend it to users.

So, if you are just going to troll around here, maybe it would be best if you just left....

MSE is weeks behind Norton and Norton sucks pretty hard. MSE rarely catches anything before its too late.

SputnikGamer said,

MSE is weeks behind Norton and Norton sucks pretty hard. MSE rarely catches anything before its too late.

MSE has caught an item or two from files being downloaded before they were anywhere near to fully downloaded and my PC is completely virus free.

I'm a Linux PC user, and even I thought the "I'm a MAC" commercials were hilarious. I guess you can only make so many of those before you start getting repetitive though.

And here I thought that this announcement would have quelled some of the nerd rage on these boards. I was wrong. So many are still so bitter.

NeoTrunks said,
And here I thought that this announcement would have quelled some of the nerd rage on these boards. I was wrong. So many are still so bitter.

Fanboys won't be quelled for anything. They hated Apple for pointing out how Windows failed and now they hate Apple for pointing out how Mac's don't fail. They won't quit their whining unless Apple starts advertising for Windows.

SputnikGamer said,

Fanboys won't be quelled for anything. They hated Apple for pointing out how Windows failed and now they hate Apple for pointing out how Mac's don't fail. They won't quit their whining unless Apple starts advertising for Windows.


speaking of fanbois...

treemonster said,

speaking of fanbois...

Why because I own 2 Macs and 3 Pc's? Aren't you the kid that argued with me on the other article that PC users are better off not having a choice and being limited to only to operating systems because Gates knows better that Jobs what people should do? Funny how me having 3 operating systems on one computer is a bad thing to you. Sorry that I feel I have the right to have all three operating systems on one computer and you think no one should be given the choice.

I used to don't like Microsoft but after Apple acting like a King and treating customers like a slave. I don't support Apple anymore. It's still apple but a rotten one.

Auditor said,
I used to don't like Microsoft but after Apple acting like a King and treating customers like a slave. I don't support Apple anymore. It's still apple but a rotten one.

How about waking up to reality that both are businesses and both are chasing the almighty dollar. They don't give a crap whether you 'like them', all they care about is whether you're going to buy their product.

Jesus Christ is is pathetic when I see people thinking they can have a 'relationship' with a company' - they're a company for christ sake! they don't give a crap about you!

rawr_boy81 said,

How about waking up to reality that both are businesses and both are chasing the almighty dollar. They don't give a crap whether you 'like them', all they care about is whether you're going to buy their product.

Jesus Christ is is pathetic when I see people thinking they can have a 'relationship' with a company' - they're a company for christ sake! they don't give a crap about you!

If only all zealots woke up to this reality...

rawr_boy81 said,

How about waking up to reality that both are businesses and both are chasing the almighty dollar. They don't give a crap whether you 'like them', all they care about is whether you're going to buy their product.

Jesus Christ is is pathetic when I see people thinking they can have a 'relationship' with a company' - they're a company for christ sake! they don't give a crap about you!

If only all zealots woke up to this reality...

Why You'll love your PC:
* It's designed to be a better computer
* It comes with software you'll love to use
* It is the world's most widely used OS
* It comes with award-winning support
* It runs Office and works with your existing PC files
* It's compatible with your stuff
* It doesn't get Mac viruses
* It's loaded with the latest technology
* It runs Windows and Windows applications

Better:

Why You'll love your PC:
* It's designed to be a better computer
* It comes with software you'll love to use
* It comes with the world's most advanced OS
* It comes with award-winning support
* It runs Office and works with your existing PC files
* It's compatible with your stuff
* It doesn't get PC viruses unless you're stupid
* It's loaded with the latest technology
* It runs Windows and Windows applications

hotdog963al said,
My PC comes with award winning support? From who exactly? (Custom build)

my custom build comes with support from eVGA, who made some of the parts within. i dunno if they've won any awards but they're an industry leader.

hotdog963al said,
My PC comes with award winning support? From who exactly? (Custom build)

1. If you can put your own computer together and it works you can probably support it.
2. If a part goes bad you service it via the manufacturer just like you would a Mac.
3. If you have Linux problems you can consult the community.
4. If you have Windows problems your retail license covers Microsoft support.
5. If you bought OEM then see sentence one. You can call Microsoft and pay for the support you didn't pay for by buying the retail license. If it's their fault they refund your money.

While you may have a few toll-free numbers instead of just AppleCare it's no different. It's not likely you're going to be RMAing parts on a daily basis.

at least they are finally showing the consumer again what a Mac can do instead of bashing the competitor. I really could care less about what is said, just nice to see cleaner advertising

* It's designed to be a better computer
- Because other computers are designed to be complete ****!

* It comes with software you'll love to use
- True, macs do come with a wider range of apps pre-installed

* It comes with the world's most advanced OS
- Opinionated bull****

* It comes with award-winning support
- I suppose

* It runs Office and works with your existing PC files
- This is true

* It's compatible with your stuff
- How the hell would you know what stuff I have?

* It doesn't get PC viruses
- Because its not running windows...

* It's loaded with the latest technology
- I would hardly call mac hardware the "latest technology"

* It runs Windows and Windows applications
- Which totally contradicts the point on PC viruses.

Haha, these guys crack me up everytime. Firstly, I'm pretty sure Linux is the most advanced OS, seconded only by 7. OS X is far down the charts, even BSD is far better than it. I do have to acknowledge that I'm starting to think Apple as the next big thing in PC gaming if Microsoft don't lift up their game allowing 360 exclusives reach the PC.

Macs can become infected .. not just in the same way a simple surf that windows can .. I used to support MS and did switch to Mac . kinda.. im now at 50/50 .. Apple does not have a WHS equal yet.. who knows this may mappen...but your chance of infection is not the same as windows . Win 7 is different but the option to kill the security per user.. is for a power user nice but for the average user umm not a good idea... UAC does work but once peeps know how to disable the popups.. well there goes your protection..Apple just hides the UAC cause its a differant code.. Kudos to Apple for one thing due to how they operate.... everything that comes with a mac is surortted unlke a MS OEM system where they can tell you oh your warranty expired then charge you XXX then drop you without notice into a MS queue. That was a standard calll in MS support and guess what?? Did not sell your a warranty the OEM did.. so you get dripped into a queue that will charge you welcome to customer service.....you by a GV from your local dealer..you do not go to the factory for service..

* It's designed to be a better computer

Sorry but no, OSX is inferior to Windows 7.

* It comes with software you'll love to use

Yes, like games (sarcasm).

* It comes with the world's most advanced OS

Linux?.

* It comes with award-winning support

Yes, every Mac includes a Dell complete care support. :-P

* It runs Office and works with your existing PC files

Yes but Visio and Project

* It's compatible with your stuff

Except with virus... and games, and decent video codecs.

* It doesn't get PC viruses

Ok, at last.

* It's loaded with the latest technology

lol.

* It runs Windows and Windows applications

No, it includes a program that allow some emulation, plus it allow to partition the disk and do a dual boot (called bootcamp).

Ambroos said,

And with the most evil drivers ever!

Drivers work well for performance but not optimized for good battery life on MacBooks and MacBook Pros.

Linux isnt the most advanced OS. Linux is a hobby for people that want everything free. If linux distro companies charged money for distros linux userbase would go from 0.2% that it is now to 0.0%

Master1 said,
Introducing the next Mac OS X ad campaign - "Mac OS X - Life Without Walls" now why does this slogan sound so unique

didnt the linux zealots used to say "in a world without walls who needs windows" or something equally lame?

I think Apple should drop the Windows comparisons and just show off their hardware. Seriously. On second thought, they shouldn't even be advertising Macs. They should be advertising the Apple brand.

I'm glad the "I'm a Mac, I'm a PC" ads are over. Those irritated me so much.

Sheesh, 4 is the only one I'll give them. The rest is pure rubbish. But then they already told us not to actually take their word for it when it comes to their advertisng claims.

All of those bullets are meaningless, subjective, and arbitrary, except for the last one.

And there's a lot cheaper way to do the last one...

LOL - "It doesn't get PC viruses." Well, they certainly are preying on the non computer literate there aren't they.

"It comes with the world's most advanced OS"

What does that even mean, anyway? Being UNIX derived nowadays, you'd think a few Linux users would have a thing or two to say about that. And if you want to talk about advanced *security* features, I think even Windows edges it out, in the spirit of all those articles about the difference between safety and security ("a hut on a deserted island is 'safe', the Pentagon is 'secure'").

In terms of hardware, I can think of a dozen other case manufacturers that offer more 'advanced' cooling and airflow. As far as laptops go, saying they're awesome now that they're unibody is like saying Macbooks SUCKED before they were unibody. Can we get Steve to say that? Or any Mac fan?

P.S. Macbooks DID suck in 2007. Otherwise they wouldn't be an orgy of Google results about shattered harddrives and crumbling top cases.

P.P.S. Apple plays an interesting game doing both software and hardware. If they ever have a bad OS release, they can talk about their hardware design (2007 Macbook being a stunning example of computing on a 1950's refrigerator), and if they ever have a bad hardware run, they can focus on Mac OS. Always going back and forth, because somewhere, if you dig hard enough, there's something good enough to talk about until you drown out all criticism.

Joshie said,
"It comes with the world's most advanced OS"

What does that even mean, anyway? Being UNIX derived nowadays, you'd think a few Linux users would have a thing or two to say about that. And if you want to talk about advanced *security* features, I think even Windows edges it out, in the spirit of all those articles about the difference between safety and security ("a hut on a deserted island is 'safe', the Pentagon is 'secure'").

What has linux have to do anything with the subject at hand. Mac OS X is based on Mach 3.0/BSD - and it SUS '03 compliant. IN other words it has no relationship at all with Linux other than Linux being UNIX'ish but not totally compliant - and neither of them use AT&T code nor is Mac OS X based on Linux as some idiots here like to claim.

Linux is not UNIX - read and repeat.

About time. Never understood the need for such "douche-baggery" when they could be informing the uninformed to increase sales.

_DP said,
But point 9 potentially contradicts point 7...

That sounds like Apple. They used to bash Intel chips in almost every ad a few years back...

zivan56 said,

That sounds like Apple. They used to bash Intel chips in almost every ad a few years back...

They and most of their customers still do. The chips they are currently using in the MBP line are terrible. Need to switch to AMD.

_DP said,
But point 9 potentially contradicts point 7...

True, they should possibly have mentioned "Mac OS X can't get PC virus's" then again I guess they're look at it from the 'out of box' perspective rather than what you would get if you installed Windows then did a whole heap of stuff.

SputnikGamer said,
They and most of their customers still do. The chips they are currently using in the MBP line are terrible. Need to switch to AMD.

Why? so they can get crap speed, crap battery life and even crappier chipsets? go off and eat a toffy apple and stop annoying the adults.

rawr_boy81 said,

True, they should possibly have mentioned "Mac OS X can't get PC virus's" then again I guess they're look at it from the 'out of box' perspective rather than what you would get if you installed Windows then did a whole heap of stuff. Maybe you should be an adult like you claim you are and do some research or maybe even try the product before opening your mouth and making yourself look retarded to anyone that knows the difference between the chips.

Why? so they can get crap speed, crap battery life and even crappier chipsets? go off and eat a toffy apple and stop annoying the adults.

Well unlike you, ive seen first hand the issues with the intel chips that the MBP is having. They run close to 100C when fulling loaded. AMD make chips that run at room temperature when fully used. Funny how im not an adult because i know the one chip simple performs better than the one you have a bias towards.

Edited by SputnikGamer, May 22 2010, 4:52am :

SputnikGamer said,

Well unlike you, ive seen first hand the issues with the intel chips that the MBP is having. They run close to 100C when fulling loaded. AMD make chips that run at room temperature when fully used. Funny how im not an adult because i know the one chip simple performs better than the one you have a bias towards.

That is with the i7 and it's because the chip generates too much heat for the slimline structure of the mac, many other laptops are using the i7 without these extreme heat problems (although, they still run hot), so this is Apple's fault, not intels. You would have to be ignorant to say AMD has anything close to what Intel is offering in the top of the spectrum.

Edited by Minimoose, May 22 2010, 7:58am :

SputnikGamer said,

Well unlike you, ive seen first hand the issues with the intel chips that the MBP is having. They run close to 100C when fulling loaded. AMD make chips that run at room temperature when fully used. Funny how im not an adult because i know the one chip simple performs better than the one you have a bias towards.

The i7s are much faster than any of AMDs' current offerings. Sure the AMD chip running flat out may be cooler but it isn't as fast... The Pro lines have never been intended as laptops... They are notebooks and are considered portable workstations.

rawr_boy81 said,

Why? so they can get crap speed, crap battery life and even crappier chipsets? go off and eat a toffy apple and stop annoying the adults.

wow someone typed out of butthurt.

TechDudeGeorge said,
I'm a PC and I don't get Mac Viruses

I am a Mac and I can get PC viruses if I don't run a AV in boot camp, or a VM.

Although I like my iMac, stating that Mac's don't get PC viruses is a bit like saying "My Toaster doesn't get PC viruses!". Of course they don't, there different thing all together. But I suppose a lot of people still don't know this information.

karl_87 said,
Although I like my iMac, stating that Mac's don't get PC viruses is a bit like saying "My Toaster doesn't get PC viruses!". Of course they don't, there different thing all together. But I suppose a lot of people still don't know this information.

Wait!, you mean a Mac isn't a PC, darn I been misled all these past 23 years using a Mac. Shoot I thought a Mac was just another name for PC. Well back to the drawing board.

Pam14160 said,

Wait!, you mean a Mac isn't a PC, darn I been misled all these past 23 years using a Mac. Shoot I thought a Mac was just another name for PC. Well back to the drawing board.

So why is Apple referring to PC in that way. If Mac is a PC, and Macs do get viruses, that means it can get PC viruses, right?

Glendi said,

So why is Apple referring to PC in that way. If Mac is a PC, and Macs do get viruses, that means it can get PC viruses, right?


It's called marketing, are you really that. . .

Pam14160 said,
Wait!, you mean a Mac isn't a PC, darn I been misled all these past 23 years using a Mac. Shoot I thought a Mac was just another name for PC. Well back to the drawing board.

I don't know where the heck you've been but PC has always been synonymous with x86 computer running Windows. A Mac is a Mac, an Amiga is an Amiga, and a PC is a computer with an x86 chip running Windows. Who gives a toss what *YOU* think - what do the majority of end users believe - they believe that a PC and Mac are two entirely different beasts.

rawr_boy81 said,

I don't know where the heck you've been but PC has always been synonymous with x86 computer running Windows. A Mac is a Mac, an Amiga is an Amiga, and a PC is a computer with an x86 chip running Windows. Who gives a toss what *YOU* think - what do the majority of end users believe - they believe that a PC and Mac are two entirely different beasts.


Not another one. Boy are you guys really coming out of the woodwork today. I been around at least a day maybe two. After using computers for longer than you have been alive I do know way they call a Mac a Mac, and a PC a PC, albeit I was making a funny. Hoever, it would appear that you youngsters are just a wee bit slow in the head.

rawr_boy81 said,
I don't know where the heck you've been but PC has always been synonymous with x86 computer running Windows...and a PC is a computer with an x86 chip running Windows.

Gosh, I'm running XP_x64 on an x64 chip, IT'S NOT A PC!

rawr_boy81 said,

I don't know where the heck you've been but PC has always been synonymous with x86 computer running Windows. A Mac is a Mac, an Amiga is an Amiga, and a PC is a computer with an x86 chip running Windows. Who gives a toss what *YOU* think - what do the majority of end users believe - they believe that a PC and Mac are two entirely different beasts.

Err... a Mac is a standard PC with hfs.efi embedded in its firmware.

n_K said,

Gosh, I'm running Windows XP x86_64 on an x86_64 chip, IT'S NOT PC!

Fixed that for you. 64-bit is a subset of x86, not a replacement.

loxxy said,
get back to the important issue: comparisons of the OS

Really, and here I thought the issue was consumers being able to choose what they want. I guess if a user wants to use OSX, according to you, thats not important. Only what you, a completely non biased and fully informed person is capable of telling them what they need. Sounds like you are trying to be Jobs now.

SputnikGamer said,

Really, and here I thought the issue was consumers being able to choose what they want. I guess if a user wants to use OSX, according to you, thats not important. Only what you, a completely non biased and fully informed person is capable of telling them what they need. Sounds like you are trying to be Jobs now.

Are you high or just stupid all the time?

vette said,

Are you high or just stupid all the time?

Really? I'm high or stupid because I think i have the right to install all three operating systems on one computer and mac is the only solution to that?

SputnikGamer said,

Really? I'm high or stupid because I think i have the right to install all three operating systems on one computer and mac is the only solution to that?


no one legally installs OSX on any computer but Apple.

treemonster said,

no one legally installs OSX on any computer but Apple.

no reseller can install osx but apple but its only a EULA violation for users. Please understand a EULA IS NOT A LEGAL MANDATE. You wont go to jail for breaking a EULA as its not termed illegal, its breach of contract at best.

ZeroHour said,

no reseller can install osx but apple but its only a EULA violation for users. Please understand a EULA IS NOT A LEGAL MANDATE. You wont go to jail for breaking a EULA as its not termed illegal, its breach of contract at best.

since OSX doesn't come as a stand alone install package, one must violate US copyright law to install OSX on their own hardware(ie hackintosh). which although doesn't usually mean jailtime, certainly comes with the risk of hefty fines.
and no transferring an install from a mac to a hackinotsh does not put you in the clear.

treemonster said,

since OSX doesn't come as a stand alone install package, one must violate US copyright law to install OSX on their own hardware(ie hackintosh). which although doesn't usually mean jailtime, certainly comes with the risk of hefty fines.
and no transferring an install from a mac to a hackinotsh does not put you in the clear.

Jailtimes? Hefty fines? For creating a hackintosh? Um...what?