Reddit mines for gold to pay for 3.8 billion monthly page views

If you thought Reddit was a huge website before, well ... you most likely had no idea how big the news aggregator site really is now. In a new post this week, Reddit CEO Yishan Wong wrote, "Over the last couple years, reddit traffic and usage have continued to grow by leaps and bounds — in October 2012 alone we were up to over 3.8B pageviews and more than 46 million unique visitors."

Yes, that is 3.8 billion, with a big "B", page views. Venture Beat reports that number is double the pages Reddit was generating just a year ago. It might have helped that a certain President Barack Obama decided to launch a surprise "Ask Me Anything" Q&A with Reddit readers during that month as part of his reelection campaign.

So you would think that Reddit would be rolling in the money, right? Well, they are ... but the website, part of the Condé Nast publishing group, wants to bring in more revenue besides just Internet ads. Wong stated this week that Reddit will expand and extensively promote its already existing Reddit Gold service, which gives users a way to turn off the display ads on the site, among other features. The Reddit Gold service costs $29.99 a year, or $3.99 a month.

Wong feels that Reddit Gold will help the site be more independent, stating, "Advertising will probably always be a part of our revenue, but we want to be ultimately beholden to you, the users."

Via: Venture Beat
Source: Reddit blog | Image via Reddit

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12 Comments

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If they want me to lay a user fee for perks they need to finally build a mobile site. Until then I'll be rocking Baconit on my phone and ad blocker on my desktop

MrHumpty said,
If they want me to lay a user fee for perks they need to finally build a mobile site. Until then I'll be rocking Baconit on my phone and ad blocker on my desktop

I use i.reddit.com on my iphone with no problems. Whats wrong with it?

[quote=FoxieFoxie,

???

I was using reddit gold for a year now, how is this news? /quote]

How is this a useful comment ?

jupe said,

How is this a useful comment ?

Except, well, I could say the same thing about your comment.

3.8 Billion is a very large number of pageviews, I wouldn't mind seeing the servers that handle all of those.

lexa000 said,

Except, well, I could say the same thing about your comment.

3.8 Billion is a very large number of pageviews, I wouldn't mind seeing the servers that handle all of those.

Its hosted in the cloud you all love to troll head to a nearby Amazon AWS data center if you want to see those "servers" though lol.

FoxieFoxie said,
???

I was using reddit gold for a year now, how is this news?

Well for instance you could look at the article and see that the news is not Reddit Gold, but expanding and promoting it.

Wong stated this week that Reddit will expand and extensively promote its already existing Reddit Gold service, which gives users a way to turn off the display ads on the site, among other features

Flatval said,

Well for instance you could look at the article and see that the news is not Reddit Gold, but expanding and promoting it.


The article was written poorly. It mentions briefly about expanding reddit gold but then doesn't actually say what's changing or give any relevant information.

BigCheese said,
The article was written poorly. It mentions briefly about expanding reddit gold but then doesn't actually say what's changing or give any relevant information.

Second last paragraph:

Wong stated this week that Reddit will expand and extensively promote its already existing Reddit Gold service, which gives users a way to turn off the display ads on the site, among other features.

Breakthrough said,

Second last paragraph:


in fairness the blog post detailed both current and proposed golf benefits. They could have mentioned them. But then again I usually just go read the source if im interested.