Report: Google to ditch Google TV brand in favor of Android TV

Is Google about to rename its Google TV division? That's the word from GigaOM, which is reporting, via unnamed sources, that the company is looking to ditch Google TV in favor of the new Android TV brand. A spokesperson for Google declined to comment.

If the report is true, it would signal the end of a brand that launched in 2010 with high hopes of Google taking over the living room by offering TV and set-top makers an Internet operating system made for big screen TVs. However, the first generation products (a line of Sony TVs and a set-top box from Logitech) were disasters, thanks mostly to buggy software. Even the head of Logitech later called the first version of Google TV "beta" software.

Google tried to relaunch the product as Google TV 2.0 in 2011 but despite some improvements many TV hardware companies stayed away. Google kept trying to push Google TV to no avail. At one point the company's Executive Chairman Eric Schmidt claimed that by mid-2012 "... the majority of the televisions you see in stores will have Google TV embedded in it." That clearly didn't happen.

Google's newest TV-based venture has been far more successful. The $35 Chromecast dongle, which streams content from YouTube and Netflix from an Android device to a TV, went on sale earlier this summer and has been both a critical and sales success.

Source: GigaOM | Image via Google

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31 Comments

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FalseAgent said,
the Xbox is the best smart TV experience there is (if you don't mind streaming at a max of 720p for most of the channels. Sorry, Google.

Fixed it for you.

I think people miss the point with google tv... smart tv;s are great, but they are very limited in what they can do.. I really liked the concept of having a fully capable android os accessible via my tv.. bit like having a large tablet/phone in my living room!

Even the dedicated streaming boxes I find are also limiting, and none of them seem a one box solution, which each of them having something missing... at least with an android set top box, you have full access to play store....

Roku is ok, but I sold mine due to not being able to configure my own network settings. It's DHCP only, or nothing

remixedcat said,
You can use your router's Static DHCP to force an IP address

I know, but you can't change the DNS servers and I can't afford a DD-WRT router at the minute :-( plus, I really don't want to run my own DHCP server just to issue out a different DNS server. The roku seems to reset the NIC settings every few days (even when I don't reboot or unplug the ethernet).

glen8 said,

I know, but you can't change the DNS servers and I can't afford a DD-WRT router at the minute :-( plus, I really don't want to run my own DHCP server just to issue out a different DNS server. The roku seems to reset the NIC settings every few days (even when I don't reboot or unplug the ethernet).

My router doesn't have ddwrt and it has static dhcp.

Works fine.

I've never even heard of Google TV. I have a a Roku, the Xbox, the Wii, and two smart TVs doing streaming. Do we really need yet another streaming box on the market?

EDIT: Forgot about the two bluray players that also stream.

The Xbox and Wii are horrible streaming options.

You have to pay a premium to stream premium channel from the Xbox and it doesn't even do it in 1080p. The Wii doesn't even do 720p.

I would rank Xbox the lowest for two reasons.

1) I don't have to pay a premium to use a premium service.
2) I can't even stream their channels in 1080P.

Also, you don't have an Xbox One. I'm sure you meant 360.

Currently for me Chromecast > Apple TV > Xbox 360. Never owned a Roku. Find it pretty much pointless for me.

I wish they would consolidate their branding structure. I guess if it isn't successful, give it a new name, right? Nice marketing approach.

tsupersonic said,
I wish they would consolidate their branding structure. I guess if it isn't successful, give it a new name, right? Nice marketing approach.

Yup.
Microsoft did it. MSN Search > Live Search > Bing
Apple did it. My Mac > MobileMe > iCloud

Quite common and I am sure you can name some more.

remixedcat said,
Roku still comes on top. More content on more channels.

it's also the most restrictive, with regards to codec support, which is a real shame.

DARKFiB3R said,

it's also the most restrictive, with regards to codec support, which is a real shame.

Plex media server works with anything. Try it.

It really doesn't when it comes to iCloud, iTunes, Airplay + Mirroring.

I'm watching The Blacklist and The Legend of Korra Season 2, and soon The Walking Dead Season 4 on iTunes.