Report: Nokia to give free Netflix with Lumia Windows Phones

By all accounts, Nokia has come to dominate the Windows Phone ecosystem, with its Lumia range far outselling handsets from HTC, Huawei and Samsung running Microsoft's mobile operating system. But that still makes Nokia the biggest fish in a very small pond, and the company is continuing to explore new options to lure consumers to purchase its devices. 

The latest such promotion has been revealed by the Financial Times, which says that Nokia plans to give away free twelve-month Netflix subscriptions with purchases of Lumia devices. According to "people familiar with the terms" of the deal, it will be exclusively offered to those buying Nokia Windows Phones from Vodafone in the United Kingdom. 

It is not clear whether there are plans to extend this giveaway to other operators or markets, but it is not the first such tie-up between Nokia and Netflix. As the FT notes, six-month Netflix subscriptions have also been offered to those buying Lumia handsets from U.K. handset specialist Phones 4u. In Finland, Lumia 625 buyers were able to snap up a similar deal when purchasing from the Gigantti retail giant. 

The Netflix promotion is expected to run alongside a massive U.K. marketing campaign for Windows Phone, and for the flagship Nokia Lumia 1020 in particular, in the run up to the busy Christmas sales period. Windows Phone market share in the U.K. is now at around 12 percent, making it one of the most successful markets for the OS.

Source: Financial Times (registration required) via The Verge

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15 Comments

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i dont like lovefilm i find there are to many titles that are for rent only like have to be delivered to your door and i dont want that i only want the streaming

I really don't want a windows phone because all my friends have iPhones, now, if I get free Netflix with the new windows phone that could change my mind.... hmmmm. No. I still want an iPhone, or maybe that nice big Android phone!

Very nice offer but can't see it making people switch to a completely different platform... might get the odd straddler who doesn't know what they want.

meh, not enough for many to sign a phone contract and be stuck in said contract for a couple years just to get a free year of Netflix. May help sales a little...but that is about it.

And this streaming only? Or physical discs as well?

techbeck said,
meh, not enough for many to sign a phone contract and be stuck in said contract for a couple years just to get a free year of Netflix. May help sales a little...but that is about it.

And this streaming only? Or physical discs as well?

It's not meant to make people switch or do anything crazy. It's simply an incentive. For example: if someone was on the fence between the 1020 and the S4 and really had no strong feeling one way or the other, the free Netflix could be more than enough to help make a decision for the 1020.

Mulsivaas said,
It's not meant to make people switch or do anything crazy. It's simply an incentive. For example: if someone was on the fence between the 1020 and the S4 and really had no strong feeling one way or the other, the free Netflix could be more than enough to help make a decision for the 1020.

Plus that free Pandora and Nokia Music

Wow that's an awesome deal!!!!
Though, the article title should say new customers in the UK on Vodafone. Because it sounds like ALL current Lumia owners.