RIM announces three new BlackBerry Curves

Today, RIM announced an update to the ever-popular BlackBerry Curve range. The entry-level phones will be joined now by the Curve 9350, Curve 9360, and Curve 9370. The phones all feature RIM's new BlackBerry 7 OS update, providing improved HTML5 support and faster navigation.

In a blog post earlier today, RIM's Douglas Soltys outlined the key features of the new additions. Along with the OS update, the phones all use Near Field Communication, which can be used to communicate quicker with nearby phones and accessories. Keeping its target audience in mind, the phones also have an updated version of the Social Feeds app, which integrates your Twitter, Facebook and BBM feeds into one single app. New features include custom feed views, as well as a universal search function.

The phones themselves are claimed to be "some of the lightest BlackBerry smartphones ever", at a mere 99 grams. A "windfall" design that curves the front and back into each other at the base was taken from the BlackBerry Torch, and the "soft-touch band" surrounding the phone should make the phones durable and less susceptible to breaking from drops.

Although specific dates are uncertain, RIM says the new BlackBerrys will be available in Canada sometime this month. After that, selected networks will receive them at some point in September. Officials are remaining tight-lipped on which countries will be receiving them, but judging by the success of the Curve range so far, the phones are unlikely to be avoiding many shores for too long.

Image credit: RIM

Report a problem with article
Previous Story

Is Apple preparing an ‘absolutely different' Mac?

Next Story

Report: HP had nearly finished a 7-inch TouchPad

21 Comments

Commenting is disabled on this article.

I get what they're going for and I'm not trying to knock RIM because I understand they still have a market, but calling these 3 different phones is kind of silly. And I think it's silly when other brands do it as well, not just RIM.

BB is big amongst the kids in the province where I live. There are enormous social circles built around BBM. I don't think RIM are marketing agressively enough to them. Instead they keep seeing themselves as the "corporations' choice of phone", where they are not so much these days.

Many corporations are shifting to other platforms. Sadly as a telco employee if I have a corporate phone it has to be RIM.

I'd rather see some QNX based phones and let them retire BBOS.

dotf said,
BB is big amongst the kids in the province where I live. There are enormous social circles built around BBM. I don't think RIM are marketing agressively enough to them. Instead they keep seeing themselves as the "corporations' choice of phone", where they are not so much these days.

Many corporations are shifting to other platforms. Sadly as a telco employee if I have a corporate phone it has to be RIM.

I'd rather see some QNX based phones and let them retire BBOS.

This. Blackberry's are becoming the phone of choice amongst kids/teens because of BBM but more importantly because the price point is more affordable than the competition.

Wish RIM would give up already. I mean at least the competition have different style phones. RIM always have the same design. Hardly ever new tb.h

TechDudeGeorge said,
Wish RIM would give up already. I mean at least the competition have different style phones. RIM always have the same design. Hardly ever new tb.h

RIM targets a different market segment than the competition (mainly businesses).

Odom said,

RIM targets a different market segment than the competition (mainly businesses).

The way things are going I don't see that happening much anymore. I support about 50 users at my job and only 2 of them have a BlackBerry (and I'm one of them), the rest are iPhones and Android phones.

matt95110 said,

The way things are going I don't see that happening much anymore. I support about 50 users at my job and only 2 of them have a BlackBerry (and I'm one of them), the rest are iPhones and Android phones.
Why? Your experience at work doesn't reflect the experiences of many other people in corporate environments. In Canada, RIM is still on top. And in the US, they're slightly behind Apple. RIM may be losing marketshare to the iPhone and Android smartphones but they still have some fight left in them.

TechDudeGeorge said,
Wish RIM would give up already. I mean at least the competition have different style phones. RIM always have the same design. Hardly ever new tb.h

Are you serious? All 4 iPhone models were practically the same. Apple hasn't updated main icons (phone, SMS, mail, etc.) since the first iPhone. And if a look at Android phones... Don't even get me started. They're all boring and ugly copies of iPhone. Windows Phone phones have a beautiful UI, but the hardware is fugly too. So please, stop talking nonsense.

TechDudeGeorge said,
Wish RIM would give up already. I mean at least the competition have different style phones. RIM always have the same design. Hardly ever new tb.h

Why should they give up? Their phones are highly popular here in the Netherlands, Belgium and England for example.

The Stark said,
Apple hasn't updated main icons (phone, SMS, mail, etc.) since the first iPhone.

Actually they have.

TechDudeGeorge said,
Wish RIM would give up already. I mean at least the competition have different style phones. RIM always have the same design. Hardly ever new tb.h

here in latin america its all BB because its cheaper and low bandwidth data something that android and iphones dont get very well

TechDudeGeorge said,
Wish RIM would give up already. I mean at least the competition have different style phones. RIM always have the same design. Hardly ever new tb.h
Yes, if only more businesses would "give up", if only more employees were laid off and consumers less choice. Sounds like a great thing to wish for. What would you like for your next 2 wishes?

The Stark said,

Are you serious? All 4 iPhone models were practically the same. Apple hasn't updated main icons (phone, SMS, mail, etc.) since the first iPhone. And if a look at Android phones... Don't even get me started. They're all boring and ugly copies of iPhone. Windows Phone phones have a beautiful UI, but the hardware is fugly too. So please, stop talking nonsense.

I think he's talking about the actual external design of the phones. If you think the first iPhone looks identical to the iPhone 4, then look again or book an eye test.

mindscape said,
Can't tell if 9350, 930, 9370, or any other Blackberry.

Well they are the same phone they just support GSM, CDMA and the 9370 supports both.

The only differences between the three is that the 9370 supports GSM as well as CDMA and will have 1GB of built-in memory whereas the 9360 and 9350 will have GSM/UMTS and CDMA connectivity respectively, along with 512MB of memory each.

TheLegendOfMart said,
Typical, i only bought my 9300 a few weeks ago.
Depending on the number of days, the shop may still be liable to accept a return.