RIM CEO currently uses a Blackberry 10 phone

How confident is Research in Motion's CEO Thorsten Heins in the company's upcoming Blackberry 10 operating system? He's so confident he's already started using a version of the OS for work, months before it is officially scheduled for release in the first quarter of 2013.

In a chat with Bloomberg today, Heins revealed that has started to use a smartphone with Blackberry 10 installed inside for his own use. He also said that despite RIM's current problems, he is confident that the company and Blackberry 10 will compete with iOS, Android and the surging Windows Phone OS, stating, "We’re here to win. We’re not here to fight for third or fourth place."

Earlier this month, Heins hinted strongly that the company was going to license its upcoming Blackberry 10 operating system to third parties. Today, Heins confirmed that the company is going to offer Blackberry 10 to other smartphone hardware companies. Heins pointed out that Blackberry 10 is based on QNX, which is already been licensed for use in non-smartphone devices like cars.

Indeed, it seems RIM is going to try to get into other hardware areas besides just making smartphones and tablets in the future. Heins states, "Smartphones are a part of our business, but we’re looking way beyond this."

Source: Bloomberg | Image via CNET/CBS Interactive

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I have both a BB OS6 device (Torch) and a Samsung Omnia 7 phone (I gave my son the Android). All I use the BB for is to BBM. Because here in the Caribbean BB as literally blanket the market with its devices. The other OSes just can't get a break over here. BB is bigger outside the US than people realize. Don't count them out yet, because once the BB OS10 comes out, the would BB world WILL upgrade. So the show isn't over until the fat lady sings. 2 years ago, we counted Microsoft dead also, look who is laughing now. I guess RIM as an ace up its sleeve that it isn't willing to play just as yet. As for me however, I will get the new Windows Phone 8 (most probably Nokia), but once the new BB coms out, there's nothing stopping me from replacing my BB Torch either, especially since the phone operators here are practically giving away these devices.

"We're here to win. We're not here to fight for third or fourth place."

Steve Jobs always said that, when he came back to Apple to try and save it, the mistake Apple was making was there was a mindset there which said "In order for Apple to win, Microsoft has to lose.." - and that it was a terrible way to do business.

Maybe the Apple mantra has changed these days, certainly with their domination of the mobile and tablet markets.. but it's certainly the mantra they used on their desktops and whilst of course their desktops don't have the largest market share, they have certainly made Apple plenty of money over the last decade or so - so they were doing something right.

I'm not saying I know anything about business but looking at how successful Apple have been, and how terribly RIM are doing, maybe it says something that their ethos for doing business is wrong.

I honestly want RIM to do well. And not just because I love a good underdog story, but because diversity is a good thing - especially when it comes to mobile devices, which can be a very personalized thing. Platforms that are super different can be a pain in the butt for developers though, and app libraries define mobile OSes. I'm really hoping RIM has taken a long, honest look at where they've been failing for the past years... if they play their cards right they could survive, but the margin for error is very narrow indeed.

If RIM would do something to get consumer interest back into it's phones, then it could stand a chance.

but IMO, they're already too far behind to get any big consumer interest
best end-of-life bet for them would be to take out a hundred commercials during popular TV events, undercut their BB10 device's prices, and raise the app prices to make up for it.

Does anybody believe that this is viable OS. With Android and WIndows Phone 8, iOS releasing in September .. Nobody is going to be waiting for OS with almost no apps and launching way late.

Melfster said,
Does anybody believe that this is viable OS. With Android and WIndows Phone 8, iOS releasing in September .. Nobody is going to be waiting for OS with almost no apps and launching way late.

Afaik it will run Android apps

Melfster said,

How well and If you want to run android apps why not just get a Android Phone

It won't work too well I'm sure. The system would have to be very android-like for that to work (Notification center, file system and a lot more). I'm sure this feature was canned.

If I had android apps on the market I'd put some code in to detect if it's a blackberry and make sure it doesn't work!

Why don't you wait and see what we get before passing judgement?

Okay, yeah, RIM doesn't have a brilliant track record. But look at Android - every version promises less lag and better performance, and yet the lag is still there in Jelly Bean. That doesn't stop people being optimistic about 4.2 or other future releases. When it's RIM, though, it's all doom and gloom.

What is hurting RIM is what they had as management. They let the competition come up, while yes, RIM was focused on Enterprise/company and Apple started to sneak up they didn't take a personal approach until recently.

I don't like iOS, I find it boring and too limiting. It's the only OS that most people hack to release what they should have access too and Android doesn't feel polished, the apps don't feel "rich"

If RIM would come up with a stylish consumer BB it would rock like maybe a Carl Zeiss lens and faster phone with more memory. We don't need quad core phones it's useless but hope a lot of developers come onboard for BB 10

gnuman said,
What is hurting RIM is what they had as management. They let the competition come up, while yes, RIM was focused on Enterprise/company and Apple started to sneak up they didn't take a personal approach until recently.

I don't like iOS, I find it boring and too limiting. It's the only OS that most people hack to release what they should have access too and Android doesn't feel polished, the apps don't feel "rich"

If RIM would come up with a stylish consumer BB it would rock like maybe a Carl Zeiss lens and faster phone with more memory. We don't need quad core phones it's useless but hope a lot of developers come onboard for BB 10

I loved my blackberry. I would have stuck with BB over my current SII had they not tried to sell me cheap hardware at a higher cost than the SII.

Anyway, hope this is a success. Would love to be able to BBM again, lol.

Matthew_Thepc said,
you don't say O.O

Changes everything man. Im selling my Galaxy S II and replacing it with a phone running an OS that no one wants to go near!

Matthew_Thepc said,
you don't say O.O

Changes everything man. Im selling my Galaxy S II and replacing it with a phone running an OS that no one wants to go near!