Rumor: Apple Store 2.0 coming this Sunday?

Rumors have been flying across the internet in the past few days about a major event that could be happening on Sunday at Apple's many retail stores, just a few days after the 10th anniversary of the opening of the first Apple stores on Thursday, May 19. Now web site 9to5Mac.com is reporting via unnamed sources that the big Apple event may just be the reveal of "Apple Store 2.0".

According to the story, the revamp of the retail stores was lead by Apple CEO Steve Jobs (of course) along with the company's design chief Jony Ive and Apple’s Senior VP of Retail Ron Johnson. Previous rumors have stated that some of Apple's store employees will have a late night work session after the stores close on Saturday night and that black curtains will be put in place to keep the general public from seeing what's going on until Sunday morning.

The 9to5Mac.com story claims that when Apple Store 2.0 does launch, the paper signs that used to be in the store will now be replaced with working interactive iPads. Some store locations will also have new and "huge" displays and new sound systems, according to the report. New areas called "Startup Sessions" will also be put in place for the Apple Store's personal setup service. Finally the story claims that Apple could launch a new Apple Store app for iOS devices on Sunday. The app will know which Apple Store a person was located in, among other features.

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18 Comments

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Who cares....sigh, it's such a small percentage of our cities that actually have such a store, especially outside the USA.

The store in Southampton West Quay is absolutely appalling, but it's a small place they have.

They should of atleast fitted A/C as the place smells of BO, which doesn't help fight of the image of being a geek

A brick and mortar storefront? Who cares?!?!?! Companies redesign their store layouts and design all the time. Quit the Cult of Apple already!!!

I can't help myself: What a lame title, even if some other site came up with that name in the first place...

ajua said,
I can't help myself: What a lame title, even if some other site came up with that name in the first place...

This is Everything 2.0 age... deal with it or get run over by it!
</s>

And no, place no revamp... I like them how they are. kthxbye
(Unless of cause real improvements like the iPad installment to guide costumers... The general design and all that I like...)

GS:mac

In my local stores they would benefit from changing the layout of the shop. Getting in and past the genius bar is a trial at the best of times.

Cool! I hope they revamp the stores here in Australia too. There is no better way to sell products than demonstrating them live to customers (i.e using a product themselves)

:: Lyon :: said,
Cool! I hope they revamp the stores here in Australia too. There is no better way to sell products than demonstrating them live to customers (i.e using a product themselves)

Ever been to one?
Apple Stores are the prime example of that marketing strategy...
You can literally go in there and use their internet connection with all those nice machines they have and offer...

I usually go to an Apple Store when I got to a city that has one.
Just to play around and enjoy the architecture and atmosphere...

3...2...1... Apple bashing.
(I know some won't like I enjoy the time there...)

GS:mac

Glassed Silver said,

Ever been to one?
Apple Stores are the prime example of that marketing strategy...
You can literally go in there and use their internet connection with all those nice machines they have and offer...

I usually go to an Apple Store when I got to a city that has one.
Just to play around and enjoy the architecture and atmosphere...

GS:mac


And they provide free wifi access points too .

Last summer when I were in London I made sure to visit both the Regent Street and then just opened Covent Garden Stores, pretty darn impressive, specially the later one.
How I wish we could get at least one official Apple Store over here in Sweden (and movies on iTunes dang it! ), many of the certified resellers keep a similar feel to their stores but it just doesn't compare.