Confirmed: Apple has re-launched the four year old iPhone 4 in India [Update]

If you’re a fan of older iPhones we might have some good news for you. There’s a rumor going around that Apple might do the unthinkable and re-launch the iPhone 4 in the Indian market.

The story comes via the Economic Times of India, which cites unnamed industry sources. Apple is supposedly choosing this strategy to counteract the drop in marketshare it has seen in the country. The recent launch of the iPhone 5S and 5C has done very little for Apple as the company has effectively priced itself out of the market even with the supposed cheaper version of the iPhone 5C.

A relaunch of the iPhone 4 would give Apple a somewhat strong contender in the middle to low-end segment of the market, being priced somewhere around the $250 price point.

Of course Apple stopped producing the iPhone 4 quite a while ago, so any new devices would be unsold stock from around the world being brought into India. If true, the devices might start to hit stores as soon as next week.

We’ll have to wait and see if this turns out to be accurate, but this seems like a very strange strategy for the company. Early enthusiasm for the iPhone 5C quickly turned into heavy criticism when it was revealed that the device wouldn’t actually be a competitively priced product. Apple itself has seen a lot of pressure from investors and analysts who are closely watching the company’s declining marketshare, thanks in part to the launch of much more affordable handsets from Samsung and Nokia.

Addressing these concerns appears to have become an important step in the company’s strategy, but re-launching the older iPhone 4 (which is already three generations old) in a developing market hardly seems like the right call. Besides the limited availability of the device, the issue of decreased performance thanks to the iOS 7 release and stiff competition from newer phones, rehashing a 4-year old phone would point to failure from the get-go.

Apple would most likely be much better served by properly releasing a new device that’s destined for the medium price-point. However we’ll see how the company’s current strategy works and whether this turns out to be a success or will put even more pressure on the company to rethink their approach.

Update: It actually happened folks. Apple has re-launched the iPhone 4 in India in a bid to regain some of its lost marketshare. However the company doesn't seem to get developing market prices and decided to price its old devices at $370 for an 8GB model. Considering that new models have had disappointing sales it's very hard to see what Apple hopes to achieve by pricing themselves out of the market again.  It will be very interesting to see how consumers react to the company's strategy in the following weeks.

Source: ET

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Personally this won't be going well for apple, as there are many other options available at this price in the Indian market.

Galaxy S4 mini - 21,000 INR
Lumia 1320 - 23,000 INR
Blackberry Z10 - 23,000 INR

all these phone offer larger screen size and better camera and also have decent hardware to run all current age applications and games, i guess only fools will buy 4 year old iphone which offer 3.5inch screen and 5mp camera all running on 1GHz single core cortex A8 processor


iPhone4 does not run iOS7 in any usable form so let the fragmentation begin.. Besides $370 is just clueless.. Apple is clueless and obviously desperate.
In the <$200 the only workable and viable option right now is a Lumia 520/525 anything else (including Android devices in that range) are next to unusable and generally have very skimpy features.

From what I see the iPhone 4 is a popular phone still after 4 years. Even if the reason is its a cheap way for people who cant afford the new iPhone to own an iPhone.

To me the iPhone would make a great low end phone, its looks great and its built to a high quality, all they need to do is sell it for a fair price. If the iPhone 4 was say £150 off contract lots of people would get it as a low end phone, but for some reason Apple as always will overprice their products even a 4 year old phone.

In the low end market I tell my friends to get a Windows Phone as many cant afford iPhones and to get a decent Android phone performance wise you still have to pay a price but if the iPhone 4 was on sale for £150 I'd probably tell they to give it a shot. You have to remember most of the people buying these phones just want a phone to go on facebook, answer emails etc.

I guess people on this site forgot that regardless of price, this phone will sell. This is not a Nokia phone. Some people in this big world will pay the price to own an Apple device.

Of course there will always be idiots in the world, people with more money than brains. And are you forgetting why Apple are rereleasing a 4 year old phone again? Because their latest iteration of the iPhone failed to capture the market. Yes, that's true. As hard as it for you to believe, the iPhone 5s and 5c were a flop in India. And yes, Nokia took a huge chunk of that market share right from under Apple's nose with its budget friendly 520. Now in a desperate move, they are launching a 4 year old, hardly usable device again but priced it in the range of flagships from Nokia/Samsung/Sony etc. Will it sell? Sure. Will it sell well? No.

Supply and demand. If it doesn't sell, well they'll learn their lesson. If it does, it sure beats an inventory writeoff.

No matter what the iPhones are priced at, they will sell tons. I'm sure guys that determine prices at Apple know more than people posting on Neowin, not that you would see that from all the posts.

At least they're not following microsofts pricing strategy

stevan said,
No matter what the iPhones are priced at, they will sell tons. I'm sure guys that determine prices at Apple know more than people posting on Neowin, not that you would see that from all the posts.

At least they're not following microsofts pricing strategy


LOL, you have to be blind if you think expensive iPhone 4 from the stoneage are gonna sell any good in a market where peoples doesn't have much money.

The fact that you think that Indians are capable of paying as much as we europeans or peoples from america says all about how much you know about India.

Yes, India is a big market, but most of the mobile market in India is out of cheap low-end smartphones that are 2-3 times cheaper than the iPhone 4.

Exynos said,

LOL, you have to be blind if you think expensive iPhone 4 from the stoneage are gonna sellany good in a market where peoples doesn't have much money.

The fact that you think that Indians are capable of paying as much as we europeans or peoples from america says all about how much you know about India.

Yes, India is a big market, but most of the mobile market in India is out of cheap low-end smartphones that are 2-3 times cheaper than the iPhone 4.

Forget china? Same poverty level as India yet phones are selling in the tens of millions. Both of their market shares are dominated by lower end phones that are often free. It's what most of people can afford. But they also have something called "middle class".

Don't be so blind and generalize things because it's insulting. Not every person in India is poor. A lot of them are able to afford whatever they wish to buy.

stevan said,

Forget china? Same poverty level as India yet phones are selling in the tens of millions. Both of their market shares are dominated by lower end phones that are often free. It's what most of people can afford. But they also have something called "middle class".

Don't be so blind and generalize things because it's insulting. Not every person in India is poor. A lot of them are able to afford whatever they wish to buy.


Is the iPhone 4 getting sold in China and is it sold to 370 dollar there to?

And answer me this. Why would anyone go for an iPhone 4 in India when you can get the Moto G to half the price and do everything better and faster on the Moto G?

And when everyone knows that a snail is faster than an iPhone 4 with iOS 7, then what makes that a good buy if most peoples will install iOS 7 on their iPhone 4?

At least the Moto G is many times faster than the iPhone 4 and it's cheaper.

Edited by Exynos, Jan 21 2014, 5:11pm :

Exynos said,

Is the iPhone 4 getting sold in China and is it sold to 370 dollar there to?

And answer me this. Why would anyone go for an iPhone 4 in India when you can get the Moto G to half the price and do everything betterand faster on the Moto G?

And when everyone knows that a snail is faster than an iPhone 4 with iOS 7, then what makes that a good buy if most peoples will install iOS 7 on their iPhone 4?

At least the Moto G is many times faster than the iPhone 4 and it's cheaper.

Simple, it's called a choice. Why do you keep bringing up this nonsense? And how old are you?

Every industry in the world is filled with choices? Want to check the price of BMW and Mercedes cars in china and India? Yet people still buy them.

iPhones are the same thing, no matter how much you try to troll and spin this, it comes down to choice. No one is forcing people to buy the phone. But it's available to them.

I also reported you, again, for trolling.

Ps: iPhone 4 is still sold in China and for $420. You truly are something....

stevan said,

Simple, it's called a choice. Why do you keep bringing up this nonsense? And how old are you?

Every industry in the world is filled with choices? Want to check the price of BMW and Mercedes cars in china and India? Yet people still buy them.

iPhones are the same thing, no matter how much you try to troll and spin this, it comes down to choice. No one is forcing people to buy the phone. But it's available to them.

I also reported you, again, for trolling.

Ps: iPhone 4 is still sold in China and for $420. You truly are something....


Just so you know it. You might actually hurt your self here if you abuse the report system here for things that is not supposed to be reported. Just because you are angry on me, you have no rights to just report me because that's the only way you can achieve something here and to win some arguments.

Anyways, lets wait and see how many iPhone 4's they will sell in some months. Lets see who is right about this. And remember, India have ALOOOOOOT of peoples there, so selling 5 million iPhone 4's there after 3-4 months is taken as crazy low.

Edited by Exynos, Jan 21 2014, 5:21pm :

Exynos said,

Just so you know it. You might actually hurt your self here if you abuse the report system here for things that is not supposed to be reported. Just because you are angry on me, you have no rights to just report me because that's the only way you can achieve something here.

Anyways, lets wait and see how many iPhone 4's they will sell in some months. Lets see who is right about this.

I'm not angry at anyone I'm simply reporting a troll and hoping others do the same. You continually try to push your opinion on others and question the buying habits of people. It's their money, they can choose what to do with it. Scroll through the conversation we just had and you can see how easy it is for me to prove you wrong and put you in your place. Every time from now on, like I said already, when you post things against Apple I will report you for trolling.

stevan said,

I'm not angry at anyone I'm simply reporting a troll and hoping others do the same. You continually try to push your opinion on others and question the buying habits of people. It's their money, they can choose what to do with it. Scroll through the conversation we just had and you can see how easy it is for me to prove you wrong and put you in your place. Every time from now on, like I said already, when you post things against Apple I will report you for trolling.


Just because you don't agree with my arguments, i'm automaticly a troll?

I don't think you know what a troll is. If you call me for a troll, then everyone here is a troll that doesn't agree with you.

Exynos said,

The fact that you think that Indians are capable of paying as much as we europeans or peoples from america says all about how much you know about India.
stevan said,

Don't be so blind and generalize things because it's insulting. Not every person in India is poor. A lot of them are able to afford whatever they wish to buy.
This. Just look at the population of China and India. Obviously Exynos has never been there. I have. It's not a land of beggars and if you claim that you're either blind or racist.

stevan said,

I'm not angry at anyone I'm simply reporting a troll and hoping others do the same. You continually try to push your opinion on others and question the buying habits of people. It's their money, they can choose what to do with it. Scroll through the conversation we just had and you can see how easy it is for me to prove you wrong and put you in your place. Every time from now on, like I said already, when you post things against Apple I will report you for trolling.

I wasnt going to post anything to you again but ill tell you this i got banned for like 2 weeks when you reported me last time (cus of high warning level) and ive seen you call people all names under the sun for things that they have commented that you didnt like and they seem to have never reported you so maybe you should calm down before you get so many reports that you get a perma ban.

As for the india iphone 4 pricing sure there are middle class people who can afford iphones but the vast majority of people are people who cannot afford the pricing. ill give you an example when top gear went to india to do a special they saw all sorts of mental stuff and one thing was a kid was hanging on to the front of a truck holding the water hose in the engine. If he cant afford to get his engine fixed properly why would that person spend top dollar on something that the person could get for alot cheaper and do the same job? the iphone 4 will sell in india sure but not in the quantities that they are expecting

Sounds like this year will be the year of re-launching old products (HP with Win7, Apple with iPhone 4 in India, etc.).... don't u just love moving forward?

The iPhone 5C and 5S are already trailing in sales in India. The market of Cellphone here is very competitive. Android is the buzzword right now. Samsung & Micromax (Local Brand) has captured more than 70% smartphone market. Other brands like HTC, Sony and XOLO etc have their own share. Blackberry and iPhone are in last in competition.

However, the move to bring iPhone 4 may entice some but still lacks the real picture of marketing. But again its 3 generation old phone, secondly almost all good Quadcore Android phones are available around $ 200. In this scenario, only Apple faithful or new users will tray for it.

Still personally as an Indian I feel that Indian Buyers are extremely choosy in terms of products as they want everything (features, service, looks, build) at cheaper price. Here definitely Apple cannot make a compramise on cost issue. If they really want to sell a Single Core phone, they should bring the cost down. The competition is very tough and they still couldn't penetrate much in here. Price is a major issue.

Same for Sri Lanka as well, Apple should consider about their pricing on other countries and specially in the developing countries.

Of course Apple stopped producing the iPhone 4 quite a while ago, so any new devices would be unsold stock from around the world being brought into India. If true, the devices might start to hit stores as soon as next week.

That was probably their strategy with the trade-in program. Get people to trade in their old iPhones and refurb them for the India's market.

$250 for a 4 year old phone? Excuse me while I collect up my organs which just exploded with the ferocity of my laughter.

ExplodingKnees said,
$250 for a 4 year old phone? Excuse me while I collect up my organs which just exploded with the ferocity of my laughter.

you base a value of an item on age alone? Sometime you should get someone to show you the difference between, for example, a 1971 Ford Pinto and a 1971 Ford Mustang

rippleman said,

you base a value of an item on age alone? Sometime you should get someone to show you the difference between, for example, a 1971 Ford Pinto and a 1971 Ford Mustang

Nah the old tech, old manufacturing processes, old construction. They just going to fire up again and release it? Or are they sitting on stock that they're going to dump? And still want to charge a pretty substantial price for it too. You know a few months ago a Nexus 4 was being sold for $249? And it isn't some nostalgic yesteryear device.

ExplodingKnees said,

Nah the old tech, old manufacturing processes, old construction. They just going to fire up again and release it? Or are they sitting on stock that they're going to dump? And still want to charge a pretty substantial price for it too. You know a few months ago a Nexus 4 was being sold for $249? And it isn't some nostalgic yesteryear device.

Guessing you fall in the "bigger numbers must mean bigger gains" group.

Nexus 4: quad core 1.5Ghz + 2 gigs ram
iPhone 4: single core 1 GHz + 512 ram

As I use both DAILY, I have noticed speed/power NO power difference even with the HUGE spread in specs.

Would I spend $250 on an iphone 4? No. $100 yes. Same goes for the Nexus 4.

rippleman said,

Guessing you fall in the "bigger numbers must mean bigger gains" group.

Nexus 4: quad core 1.5Ghz + 2 gigs ram
iPhone 4: single core 1 GHz + 512 ram

As I use both DAILY, I have noticed speed/power NO power difference even with the HUGE spread in specs.

Would I spend $250 on an iphone 4? No. $100 yes. Same goes for the Nexus 4.

Guess wrong. I don't have an iPhone or an Android. I don't use fluff OSes full of bloat.

The point is trying to pimp a 4 year old design for the same money as a clearly superior device that was on sale a few months ago for the same price is ridiculous. But that's Apple for ya!

ExplodingKnees said,

Guess wrong. I don't have an iPhone or an Android. I don't use fluff OSes full of bloat.

The point is trying to pimp a 4 year old design for the same money as a clearly superior device that was on sale a few months ago for the same price is ridiculous. But that's Apple for ya!

superior in what way again? oh ya... bigger numbers?... guess you might be in that bigger numbers=bigger gains group after all hey?

Speaking of the iPhone 4 my female friend always made fun of me because I always went on and on about how great the iPhone 4 uncased felt in my hand.

warwagon said,
Speaking of the iPhone 4 my female friend always made fun of me because I always went on and on about how great the iPhone 4 uncased felt in my hand.

i prefer the rounded edges of a 3gs, the 4 feels sharp

Its a bit of a kick in the teeth for the indians if they buy a phone and cant run the latest OS on it well at least well cus end of the day if they want iOS 7 on it theyll find away... although it would be easy to put it on, but ya know move over qualcomm and apple, nvidia is barn storming the place with the K1, 16fps powering a 4K screen wooooosh. if it was powering the 5S's pathetic resolution it would be more like 90-100 fps i reckon

The iPhone 5C and 5S are already trailing in sales in India. The market of Cellphone here is very competitive. Android is the buzzword right now. Samsung & Micromax (Local Brand) has captured more than 70% smartphone market. Other brands like HTC, Sony and XOLO etc have their own share. Blackberry and iPhone are in last in competition.

However, the move to bring iPhone 4 may entice some but still lacks the real picture of marketing. But again its 3 generation old phone, secondly almost all good Quadcore Android phones are available around $ 200. In this scenario, only Apple faithful or new users will tray for it.

Still personally as an Indian I feel that Indian Buyers are extremely choosy in terms of products as they want everything (features, service, looks, build) at cheaper price. Here definitely Apple cannot make a compramise on cost issue. If they really want to sell a Single Core phone, they should bring the cost down. The competition is very tough and they still couldn't penetrate much in here. Price is a major issue.

I foresee unhappy feedback from Indian customers once they realize how choppy it is with iOS7 and end of support less than a year buying it.

It's still a great phone. I'm still using the iPhone 4 with iOS 7 and haven't had any issues with it running slowly.

A 4 year old phone that runs like a dog on iOs 7, or a new Nokia 520 for $49 that runs the latest Windows Phone OS as fast as the top model Nokia's. Hmm, I know which one I would choose.

trip21 said,
Likely rebrand it the iPhone 6u (you've seen it all before).

They could always rebrand it to the iPhone FU - obviously the F stands for Four.....

It's a suprising move but it could have worked. It's still a nice looing device and its an Apple iPhone afterall! Unfortunately this copletly clashes with Apple's current strategy. Which is to force consumers into buying one of their latest two models.

They do this by making iOS7 unbearable on the iPhone 4. So it will be interesting to see whether these will ship with iOS7 (and make a whole generation grow up hating Apple) or they will basically admit their dirt tactics by nerving these iPhone 4's and block iOS7 for them.

swanlee said,
Can't believe Apple charges that much for a 4 year old phone. Totally crazy

What's crazier is that some folks will gladly lap it up.

javagreen said,

What's crazier is that some folks will gladly lap it up.


I doubt that will happen in a place like India where peoples doesn't goes around with alot of cash.

India isn't a rich contry, so why Apple is pricing a phone from the stoneage at 370 dollar there is once again proving my point that Apple is ripping you off hardcore.

And it will get even worse if those poor peoples from India is installing iOS 7 on their iPhone 4. Running iOS 7 on iPhone 4 is as fast as a snail is. Witch means that every iPhone 4 users there will feels even more ripped off.

The iPhone 5S is £550 for a 16GB model in the UK.
A Moto G is £99 for a 8GB model. Is the iPhone 5.5 times better than the Moto G? I highly suspect not.
Sure the iPhone will be better made but this shows the high profit Apple are making from their devices.

In which way better? There are less apps, display is worse, it's slower because of less ram and such

So I understand people nokia lumnia devices but atleast give a reason why ^^

1. I've got to admit that's a good point though a lot of modern phones don't have one either.
2. The Lumia 520 doesn't have 4g either...
3. What? Cheap based on what? I agree that the Moto G casing has some small gaps when closed it's simply not perfectly fitting
4. That's ridiculous android 4.1 has been released since a long time ago(now it's already 4.4) and this phone has better specs so it should be able to show better graphics and perform more smoothly and faster instead.

Though I would buy neither, both are bad compared to a more expensive phone, happily using my Xperia Z instead

deadonthefloor said,

As a Windows Phone fanboy I say the IP57 rating of the Xperia Z makes it the best handset out there.

Yeah I actually wanted the z1 but since custom roms and such weren't there much for it and still now there aren't much custom roms so I decided on the z and it was also cheaper anyway ^^

paulheu said,
The writing is on the wall.
And there is no Jobs to come back and save the company (again) this time.
Sure, people have been saying this for years now. Meanwhile, the iPhone is selling like cocaine at the Emmy's.

No doubt the iPhone 4 design is still beautiful and contemporary but...at least pack it with some somewhat modern horsepower, a 4s at $200 would be more like it. The iPhone 4 is done

This isn't a good strategy, Indian consumers are more likely to look into the spec. than the phone itself, also there are better low ends from Samsung,micromaxx,Sony which are currently dominating the market in India, also the iphone 4 doesn't has support for siri so this might not go that well.

Not really. I know people who would prefer to use a more expensive iPhone rather than a Nokia, just because iPhones are more "Chic".

And yes, iPhone 4 with iOS 7 is almost unusable.

I have an iPhone 4 8Gb and it is unusable since iOS 7 came out. Even with a fresh install it still lags, so the second I get my work e-mails on there, it grinds to a halt - and that's without apps installed.

iOS7 forced me into buying a Lumia 1020 and I've never looked back.

Ronit Bhattacharjee said,
And yes, iPhone 4 with iOS 7 is almost unusable.

The iPad 2 with iOS7 is unbearable, especially Safari. And the iPad 2 has a faster chip than the iPhone 4.

Mordkanin said,

The iPad 2 with iOS7 is unbearable, especially Safari. And the iPad 2 has a faster chip than the iPhone 4.

That's strange, got a work colleague here who has iOS 7 on iPhone 4 working fine. I wonder what's different about his set up?

Personally I would like Apple do double all their prices so I feel special again.

I am not sure if you've actually used an iPhone 4 with iOS 7. I have one though and I've to tell you that it runs better than iOS 6.

mehta708 said,
I am not sure if you've actually used an iPhone 4 with iOS 7. I have one though and I've to tell you that it runs better than iOS 6.

Which iPhone 4 do you use? I had little issue with iOS6, but 7 crippled my 8gb iPhone 4.

Now I'm not saying that is all users but a lot of people who I work with got iPhones 4's 8GB just before the 5S came out as they are pretty much clueless, now when they got the iOS 7 update they all said their phones were laggy. I soon found that with a quick double tap of the home button I found they had something like 16 apps open, no wonder they were lagging.

I just wonder how much of the iOS 7 lag issue is down to user error, I'm sure there is some degree of performance decrease but I just wonder how much of the lag is down to the user.

Ambroos said,
Isn't that thing really slow.on the latest iOS?
Not the case here. Finding it rather snappy. Frames per second on some animations a little low, but in general, it's definitely usable.

This can be said with pretty much any product of Apple's. Part of their appeal is their appearance. An extended fashion item. They go to fine details with their hardware and software.
There is no doubt the iPhone is one amazing device but still, the prices are way over the top when comparing it to other phones on the market.

HTC One is no doubt a fantastic phone and if it release at the same time as fourth generation iPhone then i might be an android user. But kinda too late because iOS 7 redesign quickly make the iPhone 4 like completely new out of the box and because the UI is heavily graphic hardware accelerate people tend to think it will be horrendously slow on older hardware and apparently some of people here comment it's unusable and quite frankly that was a lie. I can get all of latest feature despite disable by Apple and it will still run smoothly in many scenario. After all, the phone can run unreal engine 3 games and what else do we expect from a phone that almost 4 years old.

I have an iPhone 4, and you are in denial if you actually think iOS 7 runs smooth on it. It's almost unusable it's laggy as hell, old android devices run better.

SK[ said,]This can be said with pretty much any product of Apple's. Part of their appeal is their appearance. An extended fashion item.

I just barfed all over my keyboard.

norseman said,
Performance is HORRIBLE. Even on my 4S 32GB white - io7 made it a laggy POS.

it took years to develop iOS, Johnny Ive thought he could overhaul the whole thing on his first software side project in a couple months. he great at hardware he should have stayed there.

I'm staying on ios6 for my 4s until it doesn't work anymore. then i might have to look at a different company for my phone for the first time in years

Wall-swe said,
I have an iPhone 4, and you are in denial if you actually think iOS 7 runs smooth on it. It's almost unusable it's laggy as hell, old android devices run better.

The only reason that i can think of if it's really lag and unusable is you're running on low storage for the phone and i had experienced that and fix it by preventing less than 3GB of space.

Sony Ericsson or whatever its called now ALWAYS had the most original and beautiful designs, like the Sony Ericsson Elm

tell me, what do those two look like, thats already out there? tell me the names of the phones and the year and month of announcement

its clear that you are an apple fanboy, so whatever you say is subjective - iphone has THE MOST GENERIC DESIGN EVER and iphone 5 is just an iteration

Saex_Conroy said,
Sony Ericsson or whatever its called now ALWAYS had the most original and beautiful designs, like the Sony Ericsson Elm

tell me, what do those two look like, thats already out there? tell me the names of the phones and the year and month of announcement

its clear that you are an apple fanboy, so whatever you say is subjective - iphone has THE MOST GENERIC DESIGN EVER and iphone 5 is just an iteration


its clear you like name calling and might be 12 years old. iPhones looks generic because they started that trend when phones used to be flips or candybar style. they haven't changed their look because its already been refined.

that phone looks just like this phone and all the other plastic android phones that have come out since 2010
http://i-cdn.phonearena.com/im...-xlarge/LG-Optimus-L9-2.jpg

1. im not 12, im 9 and 1/3

and that doesnt really matter, since you still sound like this "android phones are meh, they are and will be inferior to iphones"

i agree on that halfway - ios is higher quality than android, but android phones (most of them) look thousands of times better than iphone

and that LG optimus L9 looks kinda like the HUAWEI Ascend P1 (the ascend is the current phone i own, like how it looks, but the performance is lame and android is annoying me)

that same lg looks nothing like the XPERIA L

if the android phones looked like the XPERIA L, had the same quality OS like ios and had the interface of wp 8, this would be the best, maybe its reality in some alternative universe, but here its not

and 2. i play vanilla world of warcraft and i like eating asian foods, so your arguments are useless

They built a rod for their own back with the whole 'premium device/cost' image, now smartphones are available for a lot less and are able to meet the performance apple is in a quagmire, to drop price and lose premium status (possibly), or find another way around this issue, which is what they are trying.

They actually did but the price (in India) is way too high. 40k INR for iP5C here will instead get you Z1 or Lumia 1020 or Note3 or S4. 5s here is the highest 55k. They priced the relaunched iP4 at 22k instead of a very good 15k, which sucks.

Right now it costs $300-325. It'll sell like hotcakes if priced at $200. at $250, people will look at the competition and then consider.