Rumor: Apple TV to forget 1080p but pickup apps and new name iTV

A new report reveals some new details on the Apple TV. At first there was just news of a new version of the Apple TV which would retail at $99 and have hardware that was similar to the iPhone 4. It also will support an iTunes streaming service that should certainly make syncing up libraries across the house much easier. The details on the hardware tell of an A4 CPU and the device having 16GB of flash storage. 

Engadget's trusted source also just released a few more details, of which all aren't particularly pleasing. The new Apple TV, or now named iTV to join its Apple iCousins, will not support 1080p or 1080i video playback; just 720p. Reportedly this is from claims that the A4 can not handle these higher resolutions, but as a TV product it does not make much sense. On a positive note, the iTV will be featuring the ability to use apps on your TV. How these will be controlled and used is not clear at the present time, but one might think of Xbox 360's Facebook, Twitter, or last.fm features to name a few possibilities. Others wonder if they will have the ability to run iPhone/iPad apps on the iTV as well; however, since your TV isn't touch screen that isn't likely. 

Hopefully for Apple the 1080p loss won't be too poorly taken by the community, or at least overshadowed by the addiction of apps. The iTV is expected to be displayed in the Fall, so get the popcorn ready!

image credit: Engadget.com

Report a problem with article
Previous Story

Sony to launch a Playstation branded smartphone with Google Android 3.0

Next Story

Identical Facebook links and birthdays now aggregated

30 Comments

View more comments

dotf said,

They could argue that iTV <> ITV.
Or, they could just not launch in that market.

I think you're right. Seems to be the case with Apple iOS vs Cisco IOS.

I'm highly doubting the dropping of 1080p. The A4 should be able to manage decoding of 1080p video. It currently doesn't because there's no point (both the iPhone 4 and the iPad run resolutions much lower than 1080p).

Elliott said,
I'm highly doubting the dropping of 1080p. The A4 should be able to manage decoding of 1080p video. It currently doesn't because there's no point (both the iPhone 4 and the iPad run resolutions much lower than 1080p).

I seriously doubt this as well. If Blu-Ray isn't going to be available then Apple has to offer customers 1080p.

asdavis10 said,

I seriously doubt this as well. If Blu-Ray isn't going to be available then Apple has to offer customers 1080p.

Simpler than that, iTunes store only offer 720p content, so because all 1080p content would be from others than Apple, it's not an option to add 1080p.

Why the hell would Apple forgo 1080p? First, no Blu-Ray support on the Mac and now this. Does Steve Jobs hate HD content or something?

Educated Idiot said,
Why the hell would Apple forgo 1080p? First, no Blu-Ray support on the Mac and now this. Does Steve Jobs hate HD content or something?

If he does, I hope he keeps on hating...my new mini is sweet at 1080p

roadwarrior said,
720p content is HD.

While I agree that 720p can be considered good enough (not that i would choose it over 1080p), the bitrate on the iTunes store is woeful even using the H.264 codec.

Quite annoying. Hopefully they allow 1080p. I have dozens of 1080p films in my iTunes library just waiting for Apple to allow playback. Hate having to string my HDMI cord from my mac to the tv just to watch them.

Xero said,
Quite annoying. Hopefully they allow 1080p. I have dozens of 1080p films in my iTunes library just waiting for Apple to allow playback. Hate having to string my HDMI cord from my mac to the tv just to watch them.

That's just how Steve like to control you.
in two years from now when everyone is begging to have those feature only the they will make a public statement that they now support Full HD.

Media and Fanboy will bow down before him like they did with the pseudo-multitask in iOS4

Xero said,
Quite annoying. Hopefully they allow 1080p. I have dozens of 1080p films in my iTunes library just waiting for Apple to allow playback. Hate having to string my HDMI cord from my mac to the tv just to watch them.

Did you not read the article? It's not a case of them "allowing" 1080p. Apparently the A4 processor cannot handle it.

It is true the A4 would be a wimp when it comes around to h.264 FULL HD playback, just as the atom processor is. That is where the graphics chip becomes far more important than the processor. Hardware decoding is where it is at, maybe Apple didn't want to splash out the extra dollar to get a chip which supports 1080p.

smithy_dll said,
It is true the A4 would be a wimp when it comes around to h.264 FULL HD playback, just as the atom processor is. That is where the graphics chip becomes far more important than the processor. Hardware decoding is where it is at, maybe Apple didn't want to splash out the extra dollar to get a chip which supports 1080p.

The GPU in the 3GS+ devices supports hardware acceleration of full HD video in several formats.

Are 1080p videos available in iTunes store? Me thinks that may be a contributing factor for this. Maybe save something for next years model? Seems weak. Still, it's only $99. At that price, what are you expecting (I mean this is apple we are talking about).

I don't know..I just used an old computer hooked up to my tv and I can watch whatever I want. I bought a dolphin wireless mouse and everything is great.

speedstr3789 said,
I don't know..I just used an old computer hooked up to my tv and I can watch whatever I want.

I do this too, great being able to watch stuff without silly restrictions which is just to bleed more money out of you at a later date.

Magallanes said,
question :what is it Apple TV ?.

is it that a box, a service, or a tv channel (like MTV) ?

There's an article at the top of this, er, news article. I think the information you're looking for is there.

1080p will be available in the next version of the iTV and you will have to pay, again, to get this feature. Apples MO people and I am not sure why some are surprised by this.

I love how Apple seem to think iAnything belongs to them! Don't think ITV will let this go at all. Especially seeing as they are quite in need of the cash at the moment!

Zoom7000 said,
I love how Apple seem to think iAnything belongs to them! Don't think ITV will let this go at all. Especially seeing as they are quite in need of the cash at the moment!

There is also someone with the name iDisk.

Zoom7000 said,
I love how Apple seem to think iAnything belongs to them! Don't think ITV will let this go at all. Especially seeing as they are quite in need of the cash at the moment!

I think it was IPhone that belongs to Cisco and they let Apple use the name, for money of course
Cisco got the name by buying another company well before Apple released their mobile phone

Commenting is disabled on this article.