Google invested $100+ million in Zynga as "cornerstone" for upcoming Google Games?

Google has reportedly invested more than $100 million in Zynga, a popular social gaming company, and is quietly preparing to launch a new product, Google Games, later this year.

According to TechCrunch and their "multiple sources", Google (and not Google Ventures - the search giant's venture capital division) has secretly pumped between $100 and $200 million into Zynga, the company responsible for many of the major social networking games that have become extremely popular including Mafia Wars, Farmville and Cafe World.

But that's not all. TechCrunch says the two companies are working on a "strategic partnership" which will see Zynga become the "cornerstone" of a new Google games platform to possibly debuted later this year.

Although as TechCrunch points out, there's a job opening for a "Product Management Leader, Games" at Google's Mountain View campus, it's not yet clear what exactly Google Games will be. It is however, thought to be a platform which would require users to sign-in to play games, essentially giving Google what it's been striving so very hard for recently -- the makings of its own very own social graph.

And while Google and Zygna are yet to comment on the news, Google Games could also potentially become another major selling point for the Google's upcoming cloud-based operating system, Chrome OS, which will only let users run web-based applications and not install traditional desktop software.

These latest rumors come just weeks after reports surfaced suggesting Google is hard at work developing a brand new social network, to be dubbed "Google Me". After failed attempts with Orkut and the more recently launched Google Buzz to compete against the likes of Twitter and Facebook, it seems Google is working extremely hard to launch new platforms that will finally vault the search giant into the social networking arena.

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google has an awesome product line... this just makes it better.... so now i guess:

Google ME is = Google Facebook + Google Apps + Google Calandar + Google Vioce + Google Picassa + Google Mail + Google Talk + Google Sites + Zynaga?


I look forward to it.

rippleman said,
google has an awesome product line... this just makes it better.... so now i guess:

Google ME is = Google Facebook + Google Apps + Google Calandar + Google Vioce + Google Picassa + Google Mail + Google Talk + Google Sites + Zynaga?


I look forward to it.

Not forgetting Google Music

When Microsoft targets consumers with XNA based games..it really nice to see Google is trying to target easily with flash based games...

The PC game legend Brian Reynolds work at Zynga. He has been lead designer on Civ2, SMAC and Rise of Nations for example. The latest game he's done is FrontierVille. Well, if he makes money from it and like doing light games, I'm happy for him.

Buio said,
The PC game legend Brian Reynolds work at Zynga. He has been lead designer on Civ2, SMAC and Rise of Nations for example. The latest game he's done is FrontierVille. Well, if he makes money from it and like doing light games, I'm happy for him.

I really didn't like Farmville, and don't really play many, if any, Facebook games at all, but Frontierville is addicting! I love it.

I use Google for almost everything I do online except for Facebook, .. Gmail, Reader, Calendar, Voice, Docs, ... and TV listings, get some TV listings.

xpgeek said,
I use Google for almost everything I do online except for Facebook, .. Gmail, Reader, Calendar, Voice, Docs, ... and TV listings, get some TV listings.

Same....I used Google Docs, Gmail (Ditched traditional email years ago), News, Calendar, Wave...Id use Voice but its USA only atm.

And when Google Me, Music and Games come I'm sure alot of people will move over to them. I don't know anyone who uses iTunes who's truly happy with it, It's more a case of they have to use it.

Baked said,

Same....I used Google Docs, Gmail (Ditched traditional email years ago), News, Calendar, Wave...Id use Voice but its USA only atm.

And when Google Me, Music and Games come I'm sure alot of people will move over to them. I don't know anyone who uses iTunes who's truly happy with it, It's more a case of they have to use it.

That's great to hear. I wanted to h4x people for valuable infos, but they diversify their services. Now I just need to h4x you two googlers' account passes.

vice le von said,

That's great to hear. I wanted to h4x people for valuable infos, but they diversify their services. Now I just need to h4x you two googlers' account passes.


And the BEST feature of Google services is the info on what IP's n their general locations have accessed your account, a feature ONLY google seems to have among web stuff, so if someone does login to my account, i WILL know about it.

xpgeek said,
I use Google for almost everything I do online except for Facebook, .. Gmail, Reader, Calendar, Voice, Docs, ... and TV listings, get some TV listings.

I use Microsoft for almost everything I do. Bing, Windows 7, Office 2010, Hotmail, Windows Live Calendar, XBOX 360 for games........

Google either is scared of Bing and its competitive force, or trying to expand as fast as possible as quickly as possible.

If it is the latter, then they should be careful, they grew into what they are now by careful and slow buildup. If it is the former, they should be.

ccoltmanm said,
Google either is scared of Bing and its competitive force, or trying to expand as fast as possible as quickly as possible.

If it is the latter, then they should be careful, they grew into what they are now by careful and slow buildup. If it is the former, they should be.

What's bing's market share ? as the LoveThePenguin above me said...Bing who ?

Google isn't worried about MS if anything its the other way around lol

ccoltmanm said,
Google either is scared of Bing and its competitive force, or trying to expand as fast as possible as quickly as possible.

If it is the latter, then they should be careful, they grew into what they are now by careful and slow buildup. If it is the former, they should be.


haha you must me joking.. as long as people like me live google never has to fear bing....

still1 said,

haha you must me joking.. as long as people like me live google never has to fear bing....

Google Chrome who? IE has a market share of 60%, while Chrome has only about 6%.

pezzonovante said,

Google Chrome who? IE has a market share of 60%, while Chrome has only about 6%.

Why is that relevant to Bing...

Minimoose said,

Why is that relevant to Bing...


Because Baked said Google isn't worried about MS and it's the other way around. I disagree completely.
On-topic, Bing is a great product that's getting market share slowly but surely. The only thing that keeps people using Google is the power of habit.

TDT said,

Because Baked said Google isn't worried about MS and it's the other way around. I disagree completely.
On-topic, Bing is a great product that's getting market share slowly but surely. The only thing that keeps people using Google is the power of habit.

Bing is a very competitive search engine and often better than Google. Microsoft still need a way to change people's attitude. If Bing ever become a common term, people would flood to Bing.

Damnnnnnn. I have to give it to Zynga--Mafia Wars alone is pretty crazy. Of course, excluding the neg rep they've had over the months.

Cupcakes said,
Damnnnnnn. I have to give it to Zynga--Mafia Wars alone is pretty crazy. Of course, excluding the neg rep they've had over the months.

Ya know, my only real complaints with them is that they're slow to update and fix their games. Maybe with all this extra money, they'll be able to get a bigger team that can carry out tasks at a quicker pace.