Rumor: Google, Microsoft, and Yahoo interested in buying Hulu

It's been only a few days since the web streaming TV show web site Hulu put itself up for sale but it looks like it might have some interested buyers. The Los Angeles Times, citing unnamed sources, is reporting that Google is now in "preliminary talks" to acquire Hulu. The story also adds that Hulu has met with other possible buyers for the company including Microsoft and Yahoo. It is rumored that Yahoo made an unsolicited offer to buy Hulu earlier in June which got the company to put Hulu up for sale. Some analysts have estimated that Hulu could be sold for as much as $2 billion.

A sale to Google would be a huge benefit for the company which already owns the YouTube video web site. Linking YouTube with Hulu's library of TV show episodes and movies would seem like a natural fit. However, Yahoo is also looking to build up its premium services and Microsoft has had success offering video streaming of things like Netflix and ESPN on its Xbox 360 console.

Recently, Hulu signed a deal with two of its current co-owners, Fox and ABC, to extend the licensing deals to show current episodes of their TV shows on the Hulu web site. However, if Hulu is bought by an outside company those networks may insist that users of Hulu prove they are signed up to a cable or satellite service in order to watch TV episodes one day after they air on broadcast television.

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25 Comments

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I hope Google doesn't get it. They have their toes into much of everything already. Considering they've already gotten YouTube, I'd rather see Microsoft getting Hulu.

I hope google or microsoft gets hulu because yahoo would ruin it like with all the stuff they bought befor and ruined.

Grand Chelem said,
Go Microsoft! I don't want to depend on Google for every video on the net. Youtube is enough greedy Google
Plus one.

Renato456 said,
Why may Google not get this? Would it bennifit the customer more I'f Microsoft got it?

Yes it would. Google would make it free with ads. Microsoft would probably keep the current pricing model, maybe even bundle it with an Xbox Live package and keep the ads. Aka, more money for content providers.

Renato456 said,
Why may Google not get this? Would it bennifit the customer more I'f Microsoft got it?

Well, Google bough YouTube, then reduced the functionality, locked down some of the external interactivity that made it popular and added a massive amount of ads that play over the videos.

Microsoft when they have bought things like this (hotmail for example) they reduce ads, increase features, and add external functionality.

I would much rather see Microsoft with this, as they will uphold the status of the service so that PS3 users with HuluPlus will not have to worry about losing it over pety crap. Google on the other hand would be more likely to kill off any 'content' deals and let contracts expire with companies like Microsoft or Apple that they see as a 'threat'.

I hope Microsoft does acquire it. This would just top out the charts for all of Microsoft's platforms.

Their services would be phenomenal and great for their ecosystem!!

wixostrix said,
Get it Microsoft!!! Xbox Live TV FTW!!!

I wish Google acquire it and make it free for all with ads... this would make google tv even better

still1 said,

I wish Google acquire it and make it free for all with ads... this would make google tv even better

I'm sure the content providers will just pull out. The Hulu Plus stuff will never be free because it will completely kill the sales of their DVDs.

still1 said,

I wish Google acquire it and make it free for all with ads... this would make google tv even better

LOL Don't be ridiculous. If you want ads, just watch regular TV. Please don't come back here with your "ads are great" propaganda.

Regardless, I think MS needs this more than anybody else. They do not have anything that provides good quality video content. Yahoo doesn't have cash to buy it for what it's going to be worth at auction price. Google has cash, but can't match MS. Google's just in it to **** block MS. So if MS really wants Hulu, like they wanted Skype, they will get it at the auction.

Billy Gun said,

Windows Media Center + Hulu + Skype + Xbox Live + Kinect

Windows Media Center + Hulu + Skype + Xbox Live + Kinect + Window Phone 7 + Windows 8 = Digital Ecosystem

Snooza said,

Windows Media Center + Hulu + Skype + Xbox Live + Kinect + Window Phone 7 + Windows 8 = Digital Ecosystem

Not Windows Phone 7.
Windows Phone 8!