Rumor: Google to rename Blogger and Picasa due to Google+ Launch

As Google continues to test out its newly launched Google+ social networking service, a new report today claims that Google will soon rename two of its long running divisions as a way to help out the Google+ branding. According to Mashable, citing unnamed sources, the company's blogging service Blogger and its photo sharing service Picasa will be renamed as Google Blogs and Google Photos, respectively.

According to the article, the rebranding of both divisions is "part of a larger effort to unify its brand for the public launch of Google+." Indeed the article claims that other Google divisions may also get new names as well. One exception, for obvious reasons, is Google's video streaming service YouTube which is truly one of the Internet's best know brands. The new names for Blogger and Picasa are expected to happen "in a month to a month and a half" according to the article. It also claims that Google will publicly launch Google+ to the general public July 31, if not before. So far Google has yet to comment on the story.

Launched in 1999 by Pyra Labs, the Blogger service was later purchased by Google in 2003 and is still one of the most popular ways for people to launch their own blog sites. Google has since made many improvements to Blogger but in 2010 announced that all blogs made with Blogger must be hosted on Google's servers. Picasa was launched in 2002 by IdeaLab and lets its users view, organize and edit photos. Picasa was acquired by Google in 2004 and is now a free download.

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25 Comments

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I'm still having fun wrapping my mind around the hiccup that is typing <name>.google.com while calling it "google <name>". Drives me crazy sometimes.

/plus.google.com? really?

Joshie said,
I'm still having fun wrapping my mind around the hiccup that is typing <name>.google.com while calling it "google <name>". Drives me crazy sometimes.

/plus.google.com? really?

You and everyone else who has complained about this just don't get it. That's OK, but let me teach you. When they re-brand, people will go to google.com. From there you can click on blog, photos, maps, gmail, etc...

Wow, one website for all the Google brands. Who would have thunk it?

many have been able to log as the service is now live for everyone, but since server is being hammered, they block ppl and I am still unable to log eh

FMH said,
How about Gblogs and Gphotos?

You know, to go in line with Gmail.

That doesn't really work. Gmail makes sense because 'G' sounds like 'e', hence Gmail instead of email. you don't say eblogs and ephotos though, so gblogs and gphotos is just klunky. Google Photos and Google Blogs are boring names for sure, but they are in line with their other products like Google Reader, Google Maps, and Google Docs.

This might sounds weird, and backwards, but I feel anything with the Google brand to be, less and/or inferior. I would want Blogger more than Google Blogs, etc.

As long as they don't shove it down my throat like they did with Buzz just because I had a gmail account.... But Google+ is a dumb name imho.

Shadrack said,
As long as they don't shove it down my throat like they did with Buzz just because I had a gmail account.... But Google+ is a dumb name imho.

i dont think it's a bad move, but it's certainly a bad url choice. typing facebook.com is better than typing plus.google.com. and Im sure as hell not typing a slash for google.com/+

Shadrack said,
As long as they don't shove it down my throat like they did with Buzz just because I had a gmail account.... But Google+ is a dumb name imho.

I will never understand why people were, and still are, so upset about Buzz, and act as though Google sent someone to sit in their living room and take notes on everything they did.

From day one, it took only 1, maybe 2, clicks to "turn Buzz off", and even if you didn't, unless you actively posted something in Buzz, it was nothing more than a link in your left hand menu in Gmail. whoopity-freakin-do.

kenboldt said,

I will never understand why people were, and still are, so upset about Buzz, and act as though Google sent someone to sit in their living room and take notes on everything they did.

From day one, it took only 1, maybe 2, clicks to "turn Buzz off", and even if you didn't, unless you actively posted something in Buzz, it was nothing more than a link in your left hand menu in Gmail. whoopity-freakin-do.

Because people are stupid and love to complain. As much as I like Google, I tried out Buzz and didn't like it. I then turned off. Very easy. However, Google + looks great.

Well, although I never used any of they sites, the new names are ridiculously boring...
Wonder how long it took to think them up.

Dc'1 said,
Well, although I never used any of they sites, the new names are ridiculously boring...
Wonder how long it took to think them up.

Kinda like how Microsoft came up with Windows Phone 7 and how Apple has everything with iAmExpensive.

greenwizard88 said,
I find it funny that they just closed Google Video, and are now renaming everything to Google XXXX

It was pointless being that YouTube is Google's video platform.

JTaylor69 said,

It was pointless being that YouTube is Google's video platform.

Wonder if they will ever rename YouTube to google video.. a long shot at best

rob.derosa said,

Wonder if they will ever rename YouTube to google video.. a long shot at best

Youtube has too much brand recognition for that

rob.derosa said,

Wonder if they will ever rename YouTube to google video.. a long shot at best
It'd be like if they renamed google to "google search" or "youtube web search?" lul.

greenwizard88 said,
I find it funny that they just closed Google Video, and are now renaming everything to Google XXXX

Hasnt been mentioned yet but there IS still a Google video. Its an app on android that works with either YouTube or android market, you can rent movies using it.

greenwizard88 said,
I find it funny that they just closed Google Video, and are now renaming everything to Google XXXX

isn't google's main product already Google XXX ? (mind in gutter alert)

protocol7 said,
Makes sense as they'll now carry the same "Google X" branding as all their other products/services.

True. and I like how in android they dont use the "google" name in front of the apps: translator, maps, etc. and it's that way in the website, right?

but naming blogger and picassa google blogs and photos... may be confusing. there IS a google blog search, and a google image search. meh, maybe im overthinking

It's creeping into the Microsoft territory of product names but I doubt it will become that bad, Microsoft has that area all to themselves.

Launching end of July, wow, really going for it early.