Earlier this week, The Wall Street Journal's AllthingsD.com web site reported that Apple's press event to introduce the long awaited iPhone 5 smartphone will be happening on October 4. It's a date that Apple itself still hasn't officially confirmed yet, but AllthingsD.com is sticking to its guns about the October 4 timeline. Now the same web site is reporting via unnamed sources that the iPhone 5 press event will be held at Apple's main campus, located in Cupertino, California.
Why is this significant? Because, if this is true, it represents a change of pace for Apple press events. Normally the company holds such media pow-wows in downtown San Francisco. All of the previous iPhone press events were held in the city as well as both iPad launch events. The article doesn't seem to know why Apple has decided to hold the iPhone 5 launch at its own offices but it speculates that the ever shifting release date of the iPhone 5 may have made it hard to reserve a space in San Francisco to hold the launch event.
In any case, it seems like we should be getting some official word from Apple about the iPhone 5 launch any day now. Indeed, yet another rumor claims that Apple is telling its employees not to take any days off on October 9-12 and also on October 14-15. If that's true, that could mean the iPhone 5 will actually go on sale sometime in those time frames. In the meantime, all of us have just wait and see what Apple will reveal.