Rumor: Microsoft looking to shake up music streaming with Deezer?

French startup, Deezer, recently announced plans to launch their music streaming service in the United States in January 2014 and now rumors have surfaced that Microsoft might be in talks to acquire the company.

Deezer is a music streaming service available in 180 countries and currently boasts of 5 million users. The service is available on all platforms including Windows 8. Deezer co-founder Daniel Marhely has stated in a recent interview that, “2014 will be an American year for us.” A local partnership with a company such as Microsoft will definitely help them in the crowded music streaming scene with the likes of Pandora, Spotify and Rdio who are well established in the US with Spotify alone claiming to have 7 million users.

Now, Digital Music News has reported that Deezer could be snapped up by technology giant, Microsoft, to improve their existing streaming service Xbox Music. According to the site's sources, the two companies are not in deep negotiations at the moment but the deal is definitely on the table.

Microsoft has been looking to expand their Xbox Music and has already launched the service over web and apps for rival platforms such as Android and iOS. A partnership or acquisition of Deezer could help Microsoft move to more countries and platforms faster.

Source: Digital Music News

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I don't think Microsoft care about "winamp" in it's current form but all the technologies behind it and shoutcast services, and i doubt they will even save the player if they do buy it and let it die and mold it's workings into a m$ branded shell instead.

Power Move?

"crowded music streaming scene with the likes of Pandora, Spotify and Rdio who are well established in the US with Spotify alone claiming to have 7 million users."

It's a move. But there will be no "power" move in streaming IMO.

"Deezer is a music streaming service available in 180 countries and currently boasts of 5 million users."

It sounds like if they did buy Deezer then they would be up with or surpass Spotify. Potentially.

Of course 7 million in the US alone is more impressive than 5 million worldwide I admit. But it would be a big grab I think =).

I also am not sure I want MS/Apple/Google being a one stop shop for every entertainment category either. I like having things like Pandora and Spotify that make competition for the big 3.

The one area that Xbox Music lacks in is the number of markets it's in. Deezer is in a number of markets where Xbox Music is not, like where I live which btw also just got Spotify support not too long ago. If MS does buy Deezer it would give Xbox Music a nice boost in it's market reach by adding the countries to it's list and helping it grow. I'd like to see this happen if it does because I can get Deezer here and this would then mean I'd be able to then get Xbox Music.