Rumor: Microsoft may launch its own brand of Windows 8 tablets

The tablet market is quickly becoming congested as Android attempts to provide an alternative solution to the iPad. But Microsoft is not about to be left out as they recently unveiled their OS that they hope will claw its way into the market. 

New information is being reported by Digitimes (viw TNW) that Microsoft may be looking to create its own brand of tablets. Microsoft is not new to the hardware scene as they currently create the Xbox 360 and Zune. If Microsoft would create a tablet, it would help to provide instant brand recognition to their emerging tablet strategy. Digitimes states:

Microsoft is reportedly considering to launch an own-brand tablet PC that features Windows 8 by the end of 2012 with cooperation from Texas Instruments and Taiwan-based OEMs/ODMs.

​While the idea of a tablet branded by Microsoft is not a far fetched idea, if Microsoft waits until the end of 2012 as the rumor suggests, they will, once again, be late to the market. Microsoft does have the ability to produce top notch products in terms of functionality and quality, but if they nearly three years late to the market, getting consumers to adopt the new hardware may not be an easy task. 

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Flawed said,

Microsoft just isn't a cool, innovative company like Apple, or Google, that's why no one would have bought it. Microsoft has a serious image problem, and all these spurious patent attacks on Android aren't helping either.

yeah sure, another smart comment from you /s

sometimes i dont know what are you doing typing crap, when you dont like the company but oh well

EmilyTheStrange said,
sometimes i dont know what are you doing typing crap, when you dont like the company but oh well

Meh ignore it, that's all he does here, hit-and-run trolling on anything related to Microsoft, no matter how uninformed it is.

Do what you want MS, just don't delay the damn thing! You're incredibly late to this party as it is and you simply can not afford a delay in Win8 for tablets.

ahhell said,
What difference does it make that they are "late". As long as what they come out with is good, people will buy it.

Just like people bought the Zune right?

.Neo said,

Just like people bought the Zune right?

What about the Zune? It's ****ing awesome. MS just didn't release it in many markets. (still don't get why)

ahhell said,

What about the Zune? It's ****ing awesome. MS just didn't release it in many markets. (still don't get why)

Because they didn't want to release the hardware without the service to support it and the service hasn't spread out as quick due to ****ty licensing deals not going through I'm sure. Something like the Zune Pass is a tricky thing to work out otherwise if it was easy to do everyone else would have done it as well, but I don't see others really offering it.

And I also point to other companies that stream stuff basically unlimited with a monthly fee, like netflix, last I heard netflix finally made it to Canada but at the same time the Canadian store is way behind the US one. It's all the media companies that hold this stuff up.

zeke009 said,
Do what you want MS, just don't delay the damn thing! You're incredibly late to this party as it is and you simply can not afford a delay in Win8 for tablets.

To be honest, even if Microsoft was on time to the tablet OS party, it still wouldn't make a mark. The reason for this being that Windows 8 has the same interface (metro shell) that WM7 has, and we already know how poorly WM7 phones are selling. This in itself is an indication of user apathy toward Microsoft's tile interface. I've talked to people who have tried it to see what they thought, and the overwhelming response was that it reminded them of Windows 3.1 and other archaic systems, was unattractive, and was missing many core features. If Windows 8 follows the same path, it doesn't bode well for the future of Microsoft's mobile strategy.

ahhell said,

What about the Zune? It's ****ing awesome. MS just didn't release it in many markets. (still don't get why)

If it didn't succeed in the US and UK markets, what makes you think it could elsewhere?

Flawed said,

If it didn't succeed in the US and UK markets, what makes you think it could elsewhere?

yeah, what a failure, second biggest PMP in the US with a damn good margin, which means quite a few units moved. While it had a lower market share than iPod, it was definitely a success.

it's like calling any MMO other than WoW a failure because it doesn't have 12 million subscribers.

HawkMan said,
yeah, what a failure, second biggest PMP in the US with a damn good margin, which means quite a few units moved. While it had a lower market share than iPod, it was definitely a success.

It was such a success that Microsoft decided to release it world-wide and continue developing it. Oh wait...

Flawed said,

To be honest, even if Microsoft was on time to the tablet OS party, it still wouldn't make a mark. The reason for this being that Windows 8 has the same interface (metro shell) that WM7 has, and we already know how poorly WM7 phones are selling. This in itself is an indication of user apathy toward Microsoft's tile interface. I've talked to people who have tried it to see what they thought, and the overwhelming response was that it reminded them of Windows 3.1 and other archaic systems, was unattractive, and was missing many core features. If Windows 8 follows the same path, it doesn't bode well for the future of Microsoft's mobile strategy.

Wow, you didn't pay attention to the important stuff. Like the new UI being 'combined' with the existing Windows UI and shell seamlessly, and working rather unique because of the WDDM/WDM video model that is exclusive to Windows.

You also missed the part about NT moving to ARM and other processors (like the 90s) except this time it is to replace WinCE, and not only runs amazingly well, but is pulling off the seamless running of x86 applications on these low end CPU technologies and devices. (The where running Windows 8 on an ARM based tablet that is slower than the iPad 2, and yet had regular Excel, Word, and Photoshop available on it, and running nicely. Which is not only cool, but gives perspective to the Tablet and OS industry when iOS with the iPad or iPad2 has trouble running freaking Numbers without putting the user to sleep just trying to open a spreadsheet that is a bigger than a couple of columns. Let's see Apple running full blown Photoshop, like OS X runs, on an iPad and have it run well, heck even have it run at all...

The last one there alone is enough to crown them winner.

Makes sense, hardware restrictions are one thing but to truly control the out of the box experience and deliver the best consumer experence they can they need their own device. Between the new hardware, tablets running on ARM chips and the interface im confident we have a new era of tablets dawning that are going to please both the historical tablet crowd and the ipad crowd.

The only way MS would disappoint is if they throw away all the investment they made in inking...no reason not to include it as an option still.

Osiris said,
Makes sense, hardware restrictions are one thing but to truly control the out of the box experience and deliver the best consumer experence they can they need their own device. Between the new hardware, tablets running on ARM chips and the interface im confident we have a new era of tablets dawning that are going to please both the historical tablet crowd and the ipad crowd.

The only way MS would disappoint is if they throw away all the investment they made in inking...no reason not to include it as an option still.

I agree that ink should remain but the chances of anyone releasing a tablet with a suitable screen (i.e. a Wacom screen) and a pen are pretty slim. Without the hardware to support it ink will die.

Asesh said,
No thanks, millions of iPad users including me are more than happy with iPad

Good, stick with your stinkypad (which most users use while taking a dump). Only good for that situation and nothing else.

Asesh said,
No thanks, millions of iPad users including me are more than happy with iPad

then dont buy it? and stick with your device? its not like microsoft needs you because there are alot of people who will buy it. because windows 8 its a full OS but i guess you dont need that

I think MS should build their own stuff from the consumer side. Zune and Xbox are great products along with mice/keyboards, cameras etc.

It's a tough balancing act but they could probably do well from just handling the consumer side internally as their OEMS have jumped in with Android (webOS) etc. While their at it, have their hardware branded outside of MS or Windows.

If the Zune brand is no longer going to be used for branding a media service. Use it to brand their own computing hardware. Zune PCs, Zune Tablets, Zune Convertables.... and Zune communication devices. Xbox can be for the Hub (server if you will) that glues all these togeterh.

I have doubts about this rumor. I just don't see the need for it, and I don't think they'd work with TI given their relationship with nVidia.

KingCrimson said,
Too little, too late.

Not really, everything out their is gimiky and to very productive...
W8 can change that drastically

The end of 2012 is so far away, imagine where Android and Apple will be by then. Good luck to MS in getting their Version 1 slate out the door and selling well.

The rumor could be referring to a Surface running Windows 8. Its a slate too!
But I hope it's true. The Microsoft brand will sell big!

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