Rumor: Microsoft to partner with Baidu

Microsoft is on a crusade to make Bing a household name when it comes to searching. While it has recently paired up with Blackberry to become the default search and map provider, Microsoft may be about to announce another major search deal.

The news comes from the Chinese press (via Business Insider) and states that Microsoft is getting ready to pair up with Baidu, the largest search engine in China, and the announcement may come as early as next week.

It looks like Baidu is taking over the paid ads on Bing China, and Bing will provide the English language results for Baidu

‚ÄčIf true, this will help to broaden the reach of Bing and help to increase the marketshare of the platform.  While nothing is confirmed, the announcement would show that Microsoft is willing to do what it takes to gain marketshare in the competitive search arena. 

With this announcement and the recent BBOS integration, Microsoft is positioning Bing in several different markets outside of Bing.com Microsoft is pushing Bing at every turn, something they must continue to do if they wish to take marketshare away from Google. 

 

 

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19 Comments

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StevenMalone77 said,
I'm sorry but if you have to buy ALL of your marketshare, i consider that an epic fail.

Microsoft is losing money on Bing according to a wall street article I read. They spend more money on advertising than they get back. To me I live this idea. Google works and looks better. So eventually Microsoft will see what kind of a loss it is in and call it quits yet again on search engine.

Arpit said,
maybe it'll help their stock price go up for a change, especially after that 5% hit on friday

Id invest in MS if i had the money...especiallly since theyve gone down (as you say)
But im pretty much convinced your not gonna make a whole lot off of that stock nowadays...kinda wondering what it would take to make it jump

i meant investing in baidu actually...so long as ballmer is at MSFT's helm, i don't have the faith to invest in that company.

auziez said,

Id invest in MS if i had the money...especiallly since theyve gone down (as you say)
But im pretty much convinced your not gonna make a whole lot off of that stock nowadays...kinda wondering what it would take to make it jump

Arpit said,
i meant investing in baidu actually...so long as ballmer is at MSFT's helm, i don't have the faith to invest in that company.

lol balmer leaves = stock goes up 300%

auziez said,

Id invest in MS if i had the money...especiallly since theyve gone down (as you say)
But im pretty much convinced your not gonna make a whole lot off of that stock nowadays...kinda wondering what it would take to make it jump

No one made a lot out of Microsoft's stocks in the last 10 years.

auziez said,

lol balmer leaves = stock goes up 300%

This right here seems to be a reason to buy MS stock- I personally like Ballmer and I think his recent reorganisation will do a lot for Microsoft's products; on the other hand the stock market seems to think the man is a muppet.

One thing we can say for certain is that Ballmer will leave one day, and that could be the day that MS's stock bounce up- if you're supposed to buy low, sell high, then why not consider Ballmer leaving MS (eventually) as the most certain "sure thing" you could do with your money, in the meantime his record profits won't mean your shares plunge. What could anybody have to lose?

Why not? Baidu doesn't have many English search results so it doesn't have much to lose.

Microsoft also doesn't have much to lose since Bing doesn't have much market share in Chine.

day2die said,
Why not? Baidu doesn't have many English search results so it doesn't have much to lose.

Microsoft also doesn't have much to lose since Bing doesn't have much market share in Chine.

The "why not" is all the red tape required by the Chinese government, it's all good and all expanding into China but it comes with the extra burdon of been required to censor your results or risk being denied access to the populous. Will this extra effort be out weighted by the benefits of gaining access to such an enoumous untapped market? only time will tell (although Google decided it wasn't worth it). That is my 2 cents, take with a grain of salt.

Bad news. Google got a lot of my respect for backing out of China. Microsoft moving deeper into the nest is not good news.

Sometimes there are things more important than making larger profit margins.

The only good thing about this is that Bing will probably dramatically improve as a result of a dramatically larger number of users (more people using it, thus more tweaks to their algorithms will become necessary/obvious).

pickypg said,
Bad news. Google got a lot of my respect for backing out of China. Microsoft moving deeper into the nest is not good news.

Sometimes there are things more important than making larger profit margins.

The only good thing about this is that Bing will probably dramatically improve as a result of a dramatically larger number of users (more people using it, thus more tweaks to their algorithms will become necessary/obvious).

If you're a stockholder, and use this reason to sell your stocks, you're an Epic Fail Stockholder.

pickypg said,
Bad news. Google got a lot of my respect for backing out of China. Microsoft moving deeper into the nest is not good news.
The only good thing about this is that Bing will probably dramatically improve as a result of a dramatically larger number of users (more people using it, thus more tweaks to their algorithms will become necessary/obvious).

uhm, what?!
So you dont want them to go to china because it will help them improve bing. huh.

auziez said,

uhm, what?!
So you dont want them to go to china because it will help them improve bing. huh.

I *think* he might be referring to the fact MS will be required to censor the results (as required by the Chinese government) and was one of the main reasons Google eventually pulled out of China. That is my view anyway, take with a grain of salt.

Xerxes said,
I *think* he might be referring to the fact MS will be required to censor the results (as required by the Chinese government) and was one of the main reasons Google eventually pulled out of China. That is my view anyway, take with a grain of salt.
Correct.

A) I am not a Microsoft stockholder (not at all related to this). B) Not everything is or should be related to money. China will more than likely steal or force Bing to share its IP in order to continue operating with Baidu. In the short term, as I mentioned already, it is clearly a win for Microsoft, but in the long term it simply helps to support China in oppressing its people.

pickypg said,
Bad news. Google got a lot of my respect for backing out of China. Microsoft moving deeper into the nest is not good news.

Sometimes there are things more important than making larger profit margins.

The only good thing about this is that Bing will probably dramatically improve as a result of a dramatically larger number of users (more people using it, thus more tweaks to their algorithms will become necessary/obvious).

And all Google got out of that was a 30% stock plunge and were essentially forced to play ball (somewhat) with the Chinese anyway.

pickypg said,
Bad news. Google got a lot of my respect for backing out of China. Microsoft moving deeper into the nest is not good news.

And your precious western country is better, right?

KavazovAngel said,
And your precious western country is better, right?
99% Yes. Minus 1% for our government's inability to live within its means. Plus 99% for not actively controlling or killing its own people (as much as maybe it would want to do it).