Rumor: PlayStation 4 to cost ~$399

It's widely expected that on February 20th, Sony will unveil their next-generation console and either confirm or deny the many rumors surrounding it. While we've heard a lot about the supposed hardware of the "PlayStation 4", not much has been said over the pricing of the console outside of analyst speculation, until today that is. A report from the major Japanese newspaper The Asahi Shimbun claims the PS4 will cost around ¥40,000 (US$428), meaning the console will likely retail for $399 (or higher) in the States.

If this report is indeed true, it would mean the PlayStation 4 would be initially retailing for a price cheaper than the PlayStation 3 at launch, which cost $499 for the base model. It would also make the system $100 more expensive than the entry-level Wii U, suggesting Sony isn't keen on aggressive pricing or selling the console at a loss, the latter of which caused issues for the PS3.

Apart from the rumors relating to the PlayStation 4's price, The Asahi Shimbun also says the controller of the unit will be roughly the same shape as the existing DualShock controller, but will integrate some sort of touch pad. A separate report from the Nikkei says that Sony will incorporate Gaikai's game streaming/cloud technology into the PlayStation 4, while both reports confirm February 20th as the big reveal day.

Source: The Asahi Shimbun | Nikkei via: The Verge

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45 Comments

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I can only wonder how much money they're going to be losing from this... and how much they're skimping on the hardware.

Time will tell
I expect it to be a lot higher than that,
If I'm wrong, I'm wrong.
Also as a side note, I like the current controller layout, but why not simply make as a separate purchase, a redesigned one for everyone who likes the playstation but not the controller, like sega used to...?

This and the next Xbox should be cheaper because 1) They are using componets already being made in mass production 2) Sony are not using the PS4 as a trojan for another disc format like they did with the PS3.

WTF the same controller? It wasn't ergonomic 10 years ago with the ps1 and it sure isn't ergonomic now. It's the equivalent of nintendo using the nes controller right through to Gamecube. Change the controller you idiots.

I like the controller, it's comfortable to me and the other console controllers seem bloated and fisher-price like. Also I like that the two analog sticks are both the lower/inner controls and the "+" D-pad is opposite the four buttons arranged in the "+". I HATE how the giant controllers from other consoles have one analog stick opposite the D-pad and the other opposite the buttons. I'm not saying it's perfect, it could be tweaked a little here and there but the basic layout in my opinion is the best.

Snake89 said,

correction: it was 22 years ago.

Oh **** your right, damn time flies. And NO the controller is NOT ergo in anyway because ergo wasn't even considered back then. It needs to be updated and if you think its perfect that's because your hands are either really small or they have adapted after all these years. My PS3 since launch has been a 95% bluray player and the other 5% is when a game gets inserted and trying to make me wait 20 min for install and updates. **** that noise. I just switch inputs and turn on something else at that point.

bviktor said,
Yeah, coz human hands changed so radically in the past 20 years. Cool story, bro.

My point was that it wasn't created for comfort in the first place. So keeping that design is retarded. You probably own a 89 civic and think any car after that is utterly pointless. Cool story bro, bro.

bviktor said,
Except cars are not about ergonomics.

Wow really? here is the definition of ergonomic "Intended to provide optimum comfort and to avoid stress or injury." Now if cars were not about ergo than we would be driving boxes and never made any improvements to comfort. I will stop now since it seems that some things can't be learned. Enjoy life dude and don't let anyone tell you that you can't do something. Cheers.

Anaron said,
I'll wait a year before buying it. By then, the price will have dropped a bit and more games would be out.

Well, I am hoping you can still play the 360 games on the new console as well as good games on release date. Been a while and dont remember what games came out with the 360, or were available at launch.

techbeck said,

Well, I am hoping you can still play the 360 games on the new console as well as good games on release date. Been a while and dont remember what games came out with the 360, or were available at launch.


I doubt you will be able to play 360 games on the PS4

Teebor said,

I doubt you will be able to play 360 games on the PS4

Yea, I screwed up. Teach me to post when I just wake up. My bad! Just place PS where I said 360.

Here's hoping the PS4 will be made backwards compatible with ALL previous generation games. Sony made a big gaff with dropping PS2 game support with the PS3.

bviktor said,
Older consoles also provided compat by simply bundling the old processor with the new one, so it doesn't matter.
I believe that was the case with the PS3 but not the Xbox 360. They also dropped support for backwards compatibility with the PS3 because it was too expensive.

I wish that were true, PS2 BC was dropped to push PS3 sosftware ales, they even admitted the BC would not make any significant price drop in the manufacturing.

Then presumably it'll be £329 over here, which is kind of okay. I rarely buy consoles on launch, but if Sony has something super stellar up its sleeves then we'll see

You reckon? I think it'll be £399 over here. People will bitch and moan for a couple of months, and then still end up buying it because "they have to" so as not to be labelled uncool.

Sales will be 90% worse then the Vita and the Surface .
People these days are not going to spend this much. Them days are over.
Seriously $249 is more like it. We all know Microsoft will undercut Sony by $100 anyway

Yet people are willing to spend hundreds of dollars on high-end smartphones. Of course people are going to buy the next-gen consoles. It'll be the next best thing. A launch price of $399 is really good. Of course, I'd want it to be even cheaper but at least it isn't $499 or even $599.

Yeah, console for $199 and games for like $49,
+ different kinds of in-app purchases
That's THE TREND.

TurboShrimp said,
Sales will be 90% worse then the Vita and the Surface .
People these days are not going to spend this much. Them days are over.
Seriously $249 is more like it. We all know Microsoft will undercut Sony by $100 anyway

Plenty of us are willing to drop 400 bucks on a console. I'm not even a heavy gamer anymore and I will do it.

I'm excited for the new consoles to be released. Not so much worried about it being $100 more than the Wii U as they're really not in the same ballpark.

And that's why I tend to buy one when a game comes out that is only available on that gen - for now my 360 and PS3 will still more than suffice. I have never been an early adopter.

"PlayStation 3 at launch, which cost $499 for the base model"

Must be great over in the USA (I'm assuming that's USD), the base model was $999AUD down here in Australia at launch.