Samsung attacks iPad Air with new ad, but gloating may be short lived

We've seen it before: Samsung attacking Apple. The company has orchestrated elaborate PR campaigns, spent millions in court, and has created countless ads positioned to mock current Apple product owners. Well , it should be no surprise that Samsung is back at it again, this time showing off its Galaxy Tab S

Samsung takes its newly released Galaxy Tab S and gives New Yorkers a hands-on experience with the tablet to get their opinions on the device. Naturally, Samsung pits the Galaxy Tab S against its most formidable competitor, the Apple iPad Air. After approaching several people  and having them compare the two tablets, the consensus is clear: the Galaxy Tab S is thinner, brighter, and lighter.

Although this may be true for the time being, Apple could turn the tables on Samsung in a few weeks when it unveils new products at its Sept. 9 event. Although it's uncertain what is going to be announced, there is the possibility that Apple might unveil a new iPad Air successor

For the time being, however, Apple product owners will have to take these commercials in stride and hope that Apple releases competing devices that won't leave them being the butt of every Samsung  joke.

Source: Samsung | Image via Samsung 

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It does not matter how pretty the tablet is - if it is running Android it is doomed always to be second best. I write as the owner of a Galaxy Tab. (But not for much longer)

The ads will work but the Samsung tablet is not an iPad. There is nothing that is as easy to use, has all the right apps and plays music and videos like an iPad Air. Believe me I tried a fair number. This is being typed on a Surface 2 which I call my kitchen table tablet because that's where it stays. The whole Surface product line fails as an entertainment hub unless you like Xbox. The store sucks, playback sucks, OneDrive storage sucks and Bluetooth sucks. Android Play is a joke compared with iTunes. I just bought my 2nd Air this weekend ($100 off at Best Buy) because my wife has the first one.

As the owner of a Surface, I'd disagree with his OneDrive comment entirely. I have 25GB of free storage which is more than most other cloud storage things. My files are synced up very well across my laptop and Surface and Android phone (with OneDrive installed). Bluetooth is fine when transferring small files from my phone and vice-versa but connecting speakers/media devices is such a hassle and doesn't work a lot of the time, so he might have a point there.

I would go with the iPad just because Samsung made the other. Sure it has nice specs but still has Samsung's bloat all over it.

These "real-life out-in-the-wild" comparisons are pretty useless. Not saying that the product is or isn't better than what they're comparing it too, but of course they're going to edit out positive responses to their competitor's product.

Plus often in situations like these, people tend to give "yes-to-be-nice" responses in hopes of either a) not hurting the marketer's feelings, and/or b) to hopefully get some kind of reward with a positive response. Like maybe a free product, discount, etc. These type of videos feel like poorly tested preference comparisons biased to show only positive responses.

Quikboy said,
These "real-life out-in-the-wild" comparisons are pretty useless. Not saying that the product is or isn't better than what they're comparing it too, but of course they're going to edit out positive responses to their competitor's product.

Plus often in situations like these, people tend to give "yes-to-be-nice" responses in hopes of either a) not hurting the marketer's feelings, and/or b) to hopefully get some kind of reward with a positive response. Like maybe a free product, discount, etc. These type of videos feel like poorly tested preference comparisons biased to show only positive responses.

It is a bit like touch screen computers (laptop/desktop) - many people I see go, "ooh, that's pretty cool" but the question is whether 3-4 months later, after getting the product home, they're still using that functionality - that is the real litmus test as to whether the feature is useful in the real day to day use or whether it is a great gimmick that gets a person through the door but rarely used in real life.

Mr Nom Nom's said,

It is a bit like touch screen computers (laptop/desktop) - many people I see go, "ooh, that's pretty cool" but the question is whether 3-4 months later, after getting the product home, they're still using that functionality - that is the real litmus test as to whether the feature is useful in the real day to day use or whether it is a great gimmick that gets a person through the door but rarely used in real life.


I got a tablet of my own, not Samsung or Apple just Sony. I don't have a keyboard attachment yet, which I'll get soon. But if I do quick research or typing won't bother me, but long term use then it's a no go. It won't be a replacement for my laptop, they need good specs and good multitasking. I think Samsung's Multi Windows are bit like Window 8 Snap.

I actually like the touchscreen on my laptop. Page scrolling is much more smoother and convenient (at least in IE and Microsoft Office). Plus zooming in and out as well. Not to mention of course the Metro apps work a bit more ideally with touch than mouse.

I still primarily use the touchpad and keyboard, but the touchscreen is a nice input option and I don't ever notice fingerprint smudges unless the screen is off.

Quikboy said,
I actually like the touchscreen on my laptop. Page scrolling is much more smoother and convenient (at least in IE and Microsoft Office). Plus zooming in and out as well. Not to mention of course the Metro apps work a bit more ideally with touch than mouse.

I still primarily use the touchpad and keyboard, but the touchscreen is a nice input option and I don't ever notice fingerprint smudges unless the screen is off.


Yeah same here, I own a Asus laptop as well. I mainly touch metro apps, and desktop apps I feel like keyboard and mouse for me. Of course the screen are not detachable, so that's why I don't use touch 100%.

These ads are sort of pointless. People like a product for their own reasons, and they generally are not going to change unless there is an exceptionally bad experience or they find something on another platform that they just can't get on the current one.

Not sure what the rate of customers switching between iOS and Android, but I would be willing to guess that a lot of people use a particular device and feel somewhat locked into the ecosystem because they don't necessarily want to repurchase apps when moving between platforms. I have used both Android and iOS for some years, and I would have to say that iOS has a slightly better overall user experience. I tried Windows Phone briefly and really disliked the lack of applications and poor store experience. If you have to stretch your money between ecosystems, it can start to get a little bit expensive if you duplicate app purchases.

burritodave said,
These ads are sort of pointless. People like a product for their own reasons, and they generally are not going to change unless there is an exceptionally bad experience or they find something on another platform that they just can't get on the current one.

Not sure what the rate of customers switching between iOS and Android, but I would be willing to guess that a lot of people use a particular device and feel somewhat locked into the ecosystem because they don't necessarily want to repurchase apps when moving between platforms. I have used both Android and iOS for some years, and I would have to say that iOS has a slightly better overall user experience. I tried Windows Phone briefly and really disliked the lack of applications and poor store experience. If you have to stretch your money between ecosystems, it can start to get a little bit expensive if you duplicate app purchases.


Kinda reminds me of why WP doesn't have good apps or those official apps as of yet. Sure some apps made official, but has WP feel which I personally don't like.

Overall it's depends on the taste, but if people love something and it's overrule by someone which suggests (not because of good product) because they are fan of it, then no for me...

iPads don't sell based on specs alone. Until other companies realize this and tackle the shortcomings of their own ecosystems, Apple will laugh all the way to the bank.

JHBrown said,
iPads don't sell based on specs alone. Until other companies realize this and tackle the shortcomings of their own ecosystems, Apple will laugh all the way to the bank.

The iPads also don't sell on their features either. There are tablets out there with more features and functionality that the iPad.

TechKnowNYCKEY said,

The iPads also don't sell on their features either. There are tablets out there with more features and functionality that the iPad.

Yeah that was JHBrown's point. The iPad sells not on specs, features and functionality but the eco-system. Apple, without a doubt, has the best eco-system in a mobile-tablet-computer world and with Yosemite that is going to be light years ahead of anything Google or Microsoft have.

The annoying thing is that the Microsoft experience could (should!) be just as good but it sucks which is one of the big problems Microsoft has.

If you live in the iOS/OS X world things (while not perfect) will be nicer than anywhere else. Samsung doesn't have that eco-system so they have to compete on specs and features alone.

bithush said,

Yeah that was JHBrown's point. The iPad sells not on specs, features and functionality but the eco-system. Apple, without a doubt, has the best eco-system in a mobile-tablet-computer world and with Yosemite that is going to be light years ahead of anything Google or Microsoft have.

The annoying thing is that the Microsoft experience could (should!) be just as good but it sucks which is one of the big problems Microsoft has.

If you live in the iOS/OS X world things (while not perfect) will be nicer than anywhere else. Samsung doesn't have that eco-system so they have to compete on specs and features alone.


The Apple eco-system has always been tauted as a feature. But lets not forget the many people abhor Apples so called "eco-system" for being controlling and locking the costumer to that system. I for one am one of those that don't find it beneficial... but confining.
Androids eco-system far outshines Apples eco-system and MS has been making strides with theirs and will only continue to improve. You don't mention the fact that Apples 900,000+ apps are forgettable apps or apps that no one knows about. The top 20-30 apps that people actually do use are available for all OS's. The rest of the 899,970+ apps that iOS has available, no one cares about.

You need to understand something, it's not Samsung that has an eco-system, it is Android. I don't hear anyone complaining of that eco-system being confining or lacking apps. Especially from those that have switched from iOS to Android. And if Samsung ONLY competed on specs, it's because they should as iPhone is late to the game on specs every year since iphone 4. Why shouldn't Samsung or any other manufacturer compete on specs? You act as if Apple didn't flaunt the fingerprint reader, or Sappire Glass, or the A8 processor, all hardware specs. Get into reality.

Irrelevant. The item states "the consensus is clear: the Galaxy Tab S is thinner, brighter, and lighter." People weren't asked to choose one over the other. Perhaps people would have chosen the iPad if they were asked which one was over-priced, but that wasn't the question, was it?

derekaw said,
Of course the advert was edited to not show people choosing the iPad.

Maybe you can show me an Apple ad that doesn't highlight Apple products. Yeah...didn't think you could.

I suppose you forgot about the "I'm an Apple, I'm a PC" ads that did the exact same thing of mocking PC's.

sinis said,
why? Surface is a tablet & regarding price surface and ipad air are pretty much comparable.
You must be talking about the Surface RT which is currently on a ventilator. In that case I'd gladly take an iPad or Samsung tablet over it any day.

JHBrown said,
You must be talking about the Surface RT which is currently on a ventilator. In that case I'd gladly take an iPad or Samsung tablet over it any day.

Even the Pro 3 is not strictly a "laptop", comparable to one, yes, but a flat-out laptop no. A laptop replacement, yes, but one confined an restrained the lap and desk use, no.

ians18 said,

Even the Pro 3 is not strictly a "laptop", comparable to one, yes, but a flat-out laptop no. A laptop replacement, yes, but one confined an restrained the lap and desk use, no.

Sinis stated, "Regarding price Surface and iPad Air are pretty much comparable". I was negating that particular comment. Top of the line Surface Pro is over $2000 after taxes. The top of the line iPad Air gets no where close to that price. Again, they are different products yet are compared to so often here.

JHBrown said,
Sinis stated, "Regarding price Surface and iPad Air are pretty much comparable". I was negating that particular comment. Top of the line Surface Pro is over $2000 after taxes. The top of the line iPad Air gets no where close to that price. Again, they are different products yet are compared to so often here.

But you also negate the fact that the top of the line SP3 has a much faster\powerful i7 Haswell processor to the A8, more memory (8GB), a larger SSD (512GB), USB port, SD Card slot (up to 128GB), Higher resolution screen, can run traditional apps rather than baby apps, comes with a stylus, etc. Yeah, you certainly negated a lot in your feeble comparison.

JHBrown said,
Sinis stated, "Regarding price Surface and iPad Air are pretty much comparable". I was negating that particular comment. Top of the line Surface Pro is over $2000 after taxes. The top of the line iPad Air gets no where close to that price. Again, they are different products yet are compared to so often here.

Yeah the iPad and Surface is different. Where as iPad, you get one product and specs that rules all. With Surface you have so many CPU choices, since it's a PC a like but small.

Why do that call this an attack, they never really said anything directly about iPad, they showed people both tablets and asked which they liked better, which was lighter, thinner, etc. That's more of a challenge than an attack. But I guess attack, sounds more juicy...lol

Nah that may have been true in the past, but anything remotely current runs perfectly fine. Still prefer a Windows tablet myself but Android on a tablet isn't crap either.

How do you know he has never used Samsung device? Personally I tablets are over there has been major decline in tablets has phones have gotten larger there is less of need for them.