Samsung goes after iPhone 4S launch in Australia

With the official launch of Apple's iPhone 4S now less than two days away, one of its biggest rivals, Samsung, is making an interesting move to take some of the thunder away from the launch of Apple's next smartphone. The Sydney Morning Herald web site reports that Samsung has set up a temporary store only a few steps away from Apple's store in downtown Sydney. Samsung is using that storefront to offer some people a Samsung Galaxy S II smartphone for the low price of just $2.

As a result, the line to get a $2 Galaxy S II is currently much longer than the one to get an iPhone 4S. Samsung has already said it will shut down the storefront on Friday. But some people who received a Samsung Galaxy S II for the ultra-low price don't actually plan to use the phone. A brother and sister who got the phone have already admitted they plan to sell them so they can get the money needed to go on a trip to India. Some people who are waiting in line for the iPhone 4S have been approached to stand in line to get a Samsung phone but have refused.

Samsung has been fighting Apple in court in Australia for the past few months. Apple believes that Samsung has violated Apple's patents because of the design and user interface for Samsung's Galaxy Tab 10.1 tablet. Apple has convinced a judge not to allow the sale of that tablet in Australia.

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22 Comments

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What Samsung didn't mention that you get the phone for $2(and if you're one of the first 10 people in the store to get it) and you get on a $35 month contract(I can't remember if it was for 1 or 2 years).

I work a block away from the stores and theirs a lot more interest in Samsung, only three fanatics are out the front of the Mapple store amunst the bunches of flowers (WTF?).

Mapple know Samsung are producing better hardware and that Google has online services already available that they can't compete against. Their day is almost over (once again).

I see, they want to help people get the iPhone 4s easier after they were monetizing their GS2 on eBay.
Smart move.
On top of that they lose good money, handing over the profits to (then-quasi-)non-costumers.

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Interesting idea however.
Still think that they rather give the "desperate" impression here...

GS:mac

It would have to be $2 for the queue to be longer. That isn't proving a point Samsung other than people are either cheap and or skint.

Limit 10 devices per day,, do the maths... If you are number 11,your chance of getting one is slim, moreso than number 49

this is actually rather funny especially because Samsung has postponed the announcement of their new phone because of Jobs' death.

bushbrother said,
Samsung, I am in the UK with my £2 coin, where are you?

Not going to happen, being UKers you are obligated to pay high prices for everything My condolences to you !!

If they're still available, Scorpus and the other Australians near Sydney could make a killing on the opportunity. I know I wouldn't pass up a Galaxy SII, even though I have a Galaxy Ace at the moment.

I think Apple needs to give Samsung a Zergling rush if they want to keep ahead of this. Samsung is obviously grabbing at straws to try and make themselves look better however counter suing for everything now makes them look more pathetic.

zeroomegazx said,
I think Apple needs to give Samsung a Zergling rush if they want to keep ahead of this. Samsung is obviously grabbing at straws to try and make themselves look better however counter suing for everything now makes them look more pathetic.

They are bigger, have more money and have better products so of course they have every right to walk into apples house with muddy boots.

M_Lyons10 said,
LOL Interesting tactic.

yes and not.......... besides being expensive, although relatively so for a big company, the main risk is to project an image of weakness: a company reduced to sell its product , actually practically give it away, in order to compete with another OEM .
I would not definitely allow anything similar in our company.

Fritzly said,

yes and not.......... besides being expensive, although relatively so for a big company, the main risk is to project an image of weakness: a company reduced to sell its product , actually practically give it away, in order to compete with another OEM .
I would not definitely allow anything similar in our company.

Oh, I didn't mean it was a great idea or anything... Just interesting. I find it rather surprising that they aren't requiring some sort of service contract. It would be one thing doing that if that were the case. I just can't imagine many people that get a cheap phone handed to them in a mall would then go to the trouble of activating it and getting service on it and everything.

And honestly, Samsung probably did this more to upset Apple than any other reason.

M_Lyons10 said,

Oh, I didn't mean it was a great idea or anything... Just interesting. I find it rather surprising that they aren't requiring some sort of service contract. It would be one thing doing that if that were the case. I just can't imagine many people that get a cheap phone handed to them in a mall would then go to the trouble of activating it and getting service on it and everything.

And honestly, Samsung probably did this more to upset Apple than any other reason.

I would love to see Samsung doing the same operation........ offering a Focus S; The Titan is too big for me and the Focus S will replace my HD7 as soon as it will be available.
And I hope that this time they will offer it SIM free right away.