Samsung holding public Galaxy S IV event in NYC's Times Square March 14th

Samsung has stated that it will have a launch event for its Android-based Galaxy S IV smartphone in New York City on March 14th, but it looks like it won't be confined to an invited list of journalists sitting in a room as Samsung will also be holding a public event related to the smartphone's reveal in Times Square on that same day

Earlier this morning, Samsung's Twitter account posted the following message, with an accompanying image:

 

Samsung will also be livestreaming the reveal event on its YouTube channel for the folks who can't make it to New York City.

Times Square has been the place where many a new technology product launch event has been held recently, including the Nokia Lumia 900 in April 2012 and the Windows 8/Surface RT launch in October. However, both of those events were held just a few hours before the launch of those products. The Samsung Galaxy S IV is not expected to show up on store shelves until sometime later this spring.

The current rumors on the phone's hardware specs claim that the Galaxy S IV will have a 4.99 inch screen, Samsung's own Exynos 5 Octa processor, 2 GB of RAM, a 13 megapixel camera, and Android 4.2.1 (Jelly Bean) out of the box.

Source: Samsung on Twitter | Image via Samsung

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Samsung really needs to build a better ecosystem around their products to make them more compelling. Right now they have a complete mess of third party services that neither work well together nor are anything special. Yeah free Dropbox space or whatever is nice but Apple's Cloud and Google's own offerings are a lot more attractive. I personally wouldn't see a reason to upgrade if I had a S3 or a Nexus 4 really...

The one advantage this phone will have is that it will be available to ALL US carriers, whereas the Nexus 4 isn't compatible with all US carriers. This is also a mainstream phone, and not a Nexus device, so that will also bring in a bigger audience. The Nexus 4 was mediocre anyways, the only nice thing about it was the price.

I think they are overdoing it a bit... This works for a first of its kind product not something which is mostly evolutionary.

Other than better hardware specs, not sure what else Samsung can bring to the table to get others to upgrade or switch to Samsung.