Samsung passes competition in smartphone shipments and market share

CNET reports that new data released by IDC on Thursday shows that Samsung's smartphone shipments and market share exploded in Q3 2011, jumping past competitors like Apple, Nokia and RIM. Samsung shipped 23.6 million units in Q3 11, while its market share increased year-over-year from 8.8 percent to 20 percent.

This is the first time in Samsung's history that it shipped over 20 million units. These numbers put Samsung at the top of the smartphone competition, ahead of Apple, which slipped to second place this quarter though it increased its shipment numbers from 14.1 million units in Q3 last year to 17.1 million units this quarter. Apple's market share dropped from 17 percent to 14.5 percent this quarter.

An analyst at IDC credited Samsung's gains to its aggressive expansion and a refreshed selection of its product line following the launch of the first Galaxy device last year. Samsung's Android phone lineup led the charge, while its Bada smartphones also gained traction.

The big loser this year is Nokia, the market share leader last year at 32 percent, now down to 16.8 percent this quarter. This places Nokia in third behind Samsung and Apple. Demand for Nokia's Symbian phones have kept it in third place, and analysts expect the company to regain market share as it transitions to Microsoft's Windows Phone platform.

The overall global smartphone market increased 42.6 percent since last year with shipments growing to 118.1 million units compared to 82.8 million units a year ago, despite a slowing demand in some key markets. The growth rate failed to meet IDC's forecast of 49.1 percent, and is lower than the 66.7 percent gains seen in the second quarter.


[Credit: IDC]

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25 Comments

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My guess is 4Q11 will be Apple's quarter ... considering the strong sales of the iPhone 4S. My estimate is over 34 million units making up 25% of market share.

To bad they suck at software updating. Great hardware poor software support. Did I mention they suck at software support.

GUNNER said,
To bad they suck at software updating. Great hardware poor software support. Did I mention they suck at software support.
That's why the Galaxy Nexus is a PERFECT phone. Guaranteed support from Google and awesome hardware.

KingCrimson said,
As usual "shipped", not sold.

As usual, if you were to read the chart, you would see all of them are "shipped." Meaning that when Apple has a iPhone 3G sitting on an AT&T store shelf, it is counted just as when Samsung has a phone sitting on an AT&T store shelf, it is counted.

But I suppose you will make some argument that Samsung has flooded the market with millions of phones to get their numbers up, even though a carrier will only order the number of phones they think they will sell, be that Apple, Samsung, RIM, HTC, etc.

I'm buying a Samsung Galaxy Nexus. That being said, I want to see stats for Q4 in January with it having iPhone4S and the Galaxy Nexus going head to head in the same quarter.

dotf said,
I would say, customers LOVE SuperAMOLED!
I don't care if it's Android or WP7, SuperAMOLED technology is just beautiful!

Yep that's for sure. I took an picture in the dark by accident and thought my phone had switched itself off, the blacks are incredibly deep.

Wombatt said,
Blacks are off. Really, deep blacks = no backlight.

have you seen black on teh Samsung Galaxy S2? Its incredibly dark

CJ33 said,

have you seen black on teh Samsung Galaxy S2? Its incredibly dark

no, he didn't mean black is off colour... he means the pixel is off, not lit up. so its dark as dark can be.

Rosyna said,
Sadly, this is about shipments to the channel, not sales to the end-user.

They don't ship that much unless it's bought a lot.

congratz to them.. they are really giving people what they want instead of trying to force a product on their customers like Apple and RIM.. not dissing their model but it is just not evolving fast enough

Lachlan said,
congratz to them.. they are really giving people what they want instead of trying to force a product on their customers like Apple and RIM.. not dissing their model but it is just not evolving fast enough

and Microsoft...

rwx said,

and Microsoft...

Apple creates software and hardware, you cannot run one without the other.
RIM creates software and hardware, you cannot run one without the other.

Google creates software which hardware makers install on their devices. There is no exclusive agreements limiting the choice of hardware.
Microsoft creates software which hardware makers install on their devices. There is no exclusive agreements limiting the choice of hardware.

Very big difference.

nohone said,

Microsoft creates software which hardware makers install on their devices. There is no exclusive agreements limiting the choice of hardware.

Err.. Yes there are. Microsoft only allows certain hardware specs. Just look at the latest Nokia WP7 offerings. They're all based on two year old hardware.

I'm not surprised at all. I really hope they remain in the top and continue to grow, as they're doing a fantastic job in this market.

TDT said,
I'm not surprised at all. I really hope they remain in the top and continue to grow, as they're doing a fantastic job in this market.

Yeah not surprised indeed. They are the market innovation leader at the moment, Just take a look at the Galaxy Tab 7.7 with its GORGEOUS hardware and innovative mini apps.