Samsung says Lumia marketing is 'unethical'

Oh, those crazy smartphone OEMs! Samsung is calling Nokia's new Windows Phone advertising campaign, 'Blown Away by Lumia,' unethical, according to The Times of India, presumably because the videos show Samsung handsets being, well, blown away by Nokia's Lumia 800.

The advertising campaign, which is basically a spin-off of Microsoft's own 'Smoked by Windows Phone' campaign, is being run in India, with similar marketing going on in the UK as well. Basically, contestants are picked out of a crowd in public places and compete against someone using a Lumia handset to see who can complete a task first. Assuming that the Lumia beats whatever the contestant is using, the contestant gets their picture taken holding up a sign that says “My phone just got blown away by the Nokia Lumia.”

Samsung apparently isn't happy about this, with a spokesperson from Samsung India calling the campaign “clearly unethical.” The Times of India didn't specify exactly what Samsung feels is unethical about the campaign, but Nokia says that their hands are clean.

According to the ironically named Viral Oza, a Marketing Director at Nokia India, “the Lumia 800 emerged as a clear winner by winning 94% of the total 104 challenges timed by Nielsen. This challenge,” he added, “has not been created to target competition but to highlight the social media capabilities of the device.”

Microsoft's own Smoked by Windows Phone campaign garnered some criticism of its own after a contestant threatened legal action because Microsoft award him a promised $1,000 PC after his iPhone 'smoked' a Windows Phone.

And just for the record, Samsung pulled a similar stunt of their own with the Samsung Street Challenge, so they really don't have much room to complain. You can check out some of the Blown Away by Lumia videos below:

Thanks to Neowin member FoxieFoxie for the tip

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rev23dev said,
In that second video the Lumia guy goes the long way around. He takes the picture, then exits back to Pictures, Camera Roll, finds the picture, then uploads it. He could have just uploaded the snapped pic... and he still won.
I was thinking the same thing, why not just click "share on Facebook" and the fact that he still won amazes me. Maybe this is why some competitions were lost?

If they're talking about how they're attacking Samsung, Samsung attacks Apple all the time! & if they're talking about how they're copying Smoked by Windows Phone, I'm sure Microsoft allowed them, what with they're partnership with Microsoft, &, well, the fact that Lumias are Windows Phones...

MASTER260 said,
If they're talking about how they're attacking Samsung, Samsung attacks Apple all the time! & if they're talking about how they're copying Smoked by Windows Phone, I'm sure Microsoft allowed them, what with they're partnership with Microsoft, &, well, the fact that Lumias are Windows Phones...
Oh nooozz!! Lets all cry for poor crApple being attacked!!! Boohooo :'( :'( :'( Apple has never done any other company wrong, sued over nothing, or attacked any competitor. Leave Apple alone!!! :'(

I now have images of that stupid little girl that went viral on youtube. You know, that one. We all laughed.

Again, you have one guy probably well trained on using his phone and another guy probably not so much so. You never find out how much experience the other guy has. The other guy could be some noob that wanted attention and be on video.

And at least the challenges Windows did, they actually stated what phone was going up against WP.

techbeck said,
Again, you have one guy probably well trained on using his phone and another guy probably not so much so. You never find out how much experience the other guy has. The other guy could be some noob that wanted attention and be on video.

And at least the challenges Windows did, they actually stated what phone was going up against WP.

Even so, after a couple weeks using new OS, I doubt training would help me get any faster at using it. I use WP7 and the fastest way to do things is pretty clear from the start.

They should state what the phone is they are competing against is though, the competition could be using android 1.6 for all I know.

Minimoose said,

Even so, after a couple weeks using new OS, I doubt training would help me get any faster at using it. I use WP7 and the fastest way to do things is pretty clear from the start.

They should state what the phone is they are competing against is though, the competition could be using android 1.6 for all I know.

Well, I took a pic and uploaded it to Facebook when the Nokia guy on the video did and I beat him by a few seconds. But I know how to use my phone. (gnex)

I think they should let someone in the crowd or a 3rd party pick the challenge. That way, no one will have the advantage.

Also, why only show the WP winners? Why not show the WP losers? If WP is so great like MS and Nokia claim to be and if they are getting 90+ percent wins, they have nothing to lose by showing who beat WP. (unless I missed something)

Well what if it wasn't a Nokia Lumia marketing. What if it was from Windows Store using a Samsung Focus who smoked a, let's say, iPhone 4S? Would that be unethical too?

CMG_90 said,
While I agree with the comments above, sansung does have a point. Nokia is tring too hard to win...

There is nothing unethical about this, and if you have a product that is competing against other devices, you will work hard and try hard to win. You just don't create a device and hope that it will sell itself.

heh, how is it even a real competition? if i want a windows phone, im buying a windows phone regardless of how quick i can take a picture with it, 5 seconds faster than an iphone or android. conversely, if i want an iphone, no amount of advertising about android and windows mobile is gonna make me buy one. its a cute advertising campaign but i think each person picks an OS and a device based on alot more criteria than being able to do some simple operation a couple seconds faster.

hapbt said,
heh, how is it even a real competition? if i want a windows phone, im buying a windows phone regardless of how quick i can take a picture with it, 5 seconds faster than an iphone or android. conversely, if i want an iphone, no amount of advertising about android and windows mobile is gonna make me buy one. its a cute advertising campaign but i think each person picks an OS and a device based on alot more criteria than being able to do some simple operation a couple seconds faster.

Sure, if you're a techy person. There are a lot of other people who just want a phone (and typically now just end with the cheapest Android contract phone their carrier has), and they're more likely to be swayed by things like these. They don't really know much about any of the OS's, so it's easy to skew their opinions.

~Johnny said,

Sure, if you're a techy person. There are a lot of other people who just want a phone (and typically now just end with the cheapest Android contract phone their carrier has), and they're more likely to be swayed by things like these. They don't really know much about any of the OS's, so it's easy to skew their opinions.

It's so true - what's even worse is that OEMs are bringing out these low-end handsets and people are either going a) android is rubbish because it's slow (no ****, it's low-end hardware running android) or b) -insert OEM here- (usually HTC) is **** because their specific low end device is slow. So many people are referring to their phones as "HTCs" or "Samsungs" (which makes me want to vomit on a cat then kick it - although that's another story) and it's tarnishing their brand reputation when they put out crap low-end hardware.

Enter Nokia - our phones are cheap (esp. 610), runs smooth, oh - and does your daily tasks faster then your existing (and possibly crappy) handset. Disgruntled consumer checks out Nokia's offerings, which even at the low-end run smoothly and handles the same tasks almost as fast as the high-end offerings. Disgruntled customer throws his "**** HTC" in the bin and gets a "Lumia" instead. NokiSoft (lolololol) wins.

hapbt said,
heh, how is it even a real competition? if i want a windows phone, im buying a windows phone regardless of how quick i can take a picture with it, 5 seconds faster than an iphone or android. conversely, if i want an iphone, no amount of advertising about android and windows mobile is gonna make me buy one. its a cute advertising campaign but i think each person picks an OS and a device based on alot more criteria than being able to do some simple operation a couple seconds faster.

People who don't know much about this stuff can be persuaded by being able to boast about things like this... Marketing works, just look at how popular Apple products have become.

Until they say the reason it is unethical, nobody can make legitimate claims such as "Pot, meet kettle." That is not how ethics work. Would love to see what they are claiming is unethical about it but until then, this just leaves us hanging. If it were truly unethical, they could easily take Nokia to court for it. That is why there is a such thing as business ethics.

Surprisingly, actually, if you watch the second video, the Nokia rep doesn't even complete the task in the fastest possible way. He takes the picture, goes back to the home screen, opens pictures, opens camera roll, finds picture, uploads... when in reality he never should have left the camera app...

rfirth said,
Surprisingly, actually, if you watch the second video, the Nokia rep doesn't even complete the task in the fastest possible way. He takes the picture, goes back to the home screen, opens pictures, opens camera roll, finds picture, uploads... when in reality he never should have left the camera app...

I wondered the same thing...

GS:mac

Wow, these adverts suck, I couldn't give a ****ing **** how long it takes you to take a picture and upload it to a website I really couldn't give 2 ****s about, zOMG!!1one

"According to the ironically named Viral Oza, ..."

now that's funny. same level as the crazy-girlfriend-had-his-balls-ripped-off-by-hand patient who is recuperating at ball memorial hospital.

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