Samsung slams Apple's iPhone again, user cries, "We just got Samsunged!"

Can't we all just get along? Apple and Samsung are at it again and while the two companies slug it out in the courtroom, Samsung is trying to win in the court of public opinion. Their latest volley is an advertisement for Galaxy S II phone that subtly attacks some of the issues that iPhone users have been experiencing.

The scene opens up with a group of people camping out overnight for the new iPhone. After watching the first posted unboxing video of the new phone, someone says, "Aww, that looks like last year's phone!" Then someone carrying the new Samsung Galaxy S II comes by, tosses an iPhone charger to one of the people in line (a subtle jab at the battery life issues), just as the phone tells him that he has arrived at his destination. This prompts the people in line, hiding behind a barrier that is made to look like a jail, ask, "How much did you pay for that app?" The response of, "the Galaxy S II just has it," causes one of the iPhone fans to cry out, "Awww, we just got Samsunged!" The ad concludes with the familiar tagline: The Next Big Thing Is Already Here.

What is interesting about the ad is the fact that the new phone has barely any screen time. It's being used briefly on the sidewalk, but is not highlighted very well. On the other hand, most phones are very similar nowadays so showing the product in use may not be a great differentiator anyway.

How effective are these advertisements for Samsung? While everyone is trying to make fun of Apple and their so-called "cult" of users, the company doesn't seem to be losing any steam. Regardless of the outcome, we can all sit back and enjoy the jabs being tossed.

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Considering Apple is selling 380K iPhones per day across the world, huge lines everywhere, riots in China over the iPhone 4S, etc... The iPhone has become like crack cocaine for half the population.

KingCrimson said,
Considering Apple is selling 380K iPhones per day across the world, huge lines everywhere, riots in China over the iPhone 4S, etc... The iPhone has become like crack cocaine for half the population.

Funny Android activates 700K phones per day. According to Andy Rubin on Thursday's stock holders call.

These ads are ridiculous. The reason "Mac vs PC" worked was PCs sucked monkey balls at the time, for the most part they still do. Apple highlighted that instead of being bogged down in bad technology, you could use the Mac which "just works". iPhone is the defacto gold standard of smartphones today, so it's stupid for Samsung to paint iPhone customers are cult followers. They only dig their own grave even further, with 10 Samsung products about to be given the ban hammer in Europe.

KingCrimson said,
These ads are ridiculous. The reason "Mac vs PC" worked was PCs sucked monkey balls at the time, for the most part they still do. Apple highlighted that instead of being bogged down in bad technology, you could use the Mac which "just works". iPhone is the defacto gold standard of smartphones today, so it's stupid for Samsung to paint iPhone customers are cult followers. They only dig their own grave even further, with 10 Samsung products about to be given the ban hammer in Europe.

The S2 looks pretty much like a copy of the iPhone. That "it looks the same" is thus just stupid. Also why would the guy carry an Apple charger if he's got a Samsung phone? Yeah, yeah, it's just advertising but pretty ****ty way to go about it when you don't have any real edge in either hardware or software.

LaXu said,
The S2 looks pretty much like a copy of the iPhone. That "it looks the same" is thus just stupid. Also why would the guy carry an Apple charger if he's got a Samsung phone? Yeah, yeah, it's just advertising but pretty ****ty way to go about it when you don't have any real edge in either hardware or software.

I thought the ad made it clear that he was bringing the charger for his roommate... That's why the navigation brought him to that spot too.

LaXu said,
The S2 looks pretty much like a copy of the iPhone. That "it looks the same" is thus just stupid. Also why would the guy carry an Apple charger if he's got a Samsung phone? Yeah, yeah, it's just advertising but pretty ****ty way to go about it when you don't have any real edge in either hardware or software.

It does have a real edge in some regards.

1) Built in navigation.
2) Apps can integrate with the OS. For example, in the gallery app you can upload directly to Twitter, Facebook, Flickr, etc, and you can navigate to someone's house straight from the contacts app.
3) Google Voice Search is extremely accurate and business searches work outside of the US.

There are many more.. far too many to list.

As for hardware, the 4.3 Super AMOLED+ screen is a real edge.

The reason the ad doesn't really show the phone is so that Samsung can use it again next month when they release their new flagship phone, and then the month after that for their next big phone, and then the month after that for their next one...

You get the picture.

lunarworks said,
The reason the ad doesn't really show the phone is so that Samsung can use it again next month when they release their new flagship phone, and then the month after that for their next big phone, and then the month after that for their next one...

You get the picture.

Samsung hasn't released a big phone since the Galaxy S2 other than the Galaxy Nexus...?

Sure they release minor variations to the phone like the GS2 Skyrocket, but nobody is going to sell their S2 for such a minor upgrade.

To put it simply: I haven't had "phone envy" since I got my S2 for any of Samsung's newer models.

Not sure what you're getting at there.

THE END said,
I have a samsung galaxy S 2 and which app is that which tells the way...?

*not kidding at all*

Google navigation. If you haven't got it, check for updates to the google maps app as it came with one of the later versions of maps.

Hardcore Til I Die said,

Google navigation. If you haven't got it, check for updates to the google maps app as it came with one of the later versions of maps.

It's built in. But I'm sure there are updates.

Hardcore Til I Die said,

Google navigation. If you haven't got it, check for updates to the google maps app as it came with one of the later versions of maps.


ah I got it.
I ahd to update google maps to see that feature...

Too bad google maps doesnt update automatically in my region alongwith some other free apps... I have to google it manually and then update it.

UndergroundWire said,

It's built in. But I'm sure there are updates.

It wasn't with the earlier versions of google maps. My desire didn't have it when it was first released..it came with an update

Hardcore Til I Die said,

It wasn't with the earlier versions of google maps. My desire didn't have it when it was first released..it came with an update

I didn't realize you were international. Here in the U.S., it is built in. My bad.

As long as my phone makes it from when I pull it from the charger in the morning to when I get home and reattach it I am fine with it..

Right now my Lumia goes for about 18 hours on a full charge with 3G and Wifi on and using it normally throughout the day.

Mocking devices for having bugs such as battery life issues is risky . . . . it doesn't look too good next time they turn out a phone with a similar problem.

singularity87 said,
Mocking devices for having bugs such as battery life issues is risky . . . . it doesn't look too good next time they turn out a phone with a similar problem.

I wouldn't go as far as calling it a problem, but with wifi, 3G and mail checks every 15 minutes my Galaxy S II just barely makes it through the day. I wouldn't exactly call it an edge over the iPhone.

If I turn off 3G and Wifi when I'm not using it and only check mail when I expect mail I can easily go 3 days without charging though. But thats like saying your car has excellent mileage because you only refuel once a month - because you rarely use it.

For perspective:
At work we have an iPhone 3G (yeah, not even 3GS) that we charge once a week, 3G is off, Wifi is Off, it has no apps and we receive about 15 minutes worth of calls per week on it. I bet the latest Iphone would push that closer to 10 days with usage like that.

singularity87 said,
Mocking devices for having bugs such as battery life issues is risky . . . . it doesn't look too good next time they turn out a phone with a similar problem.

I was going to say something similar. Mr. White states that the guy throwing the iPhone charger to his roommate is Samsung taking a jab at Apple about iOS 5's battery issues. If so, I don't know why they would when their own flagship Android 4.0 phone has poor battery life itself.

So how's that Samsung Galaxy S ice cream sandwich coming or are you going to abandon your customers like usual? Come back Samsung once you provide minimum three years software otherwise shut the heck up.

Mr Nom Nom's said,
So how's that Samsung Galaxy S ice cream sandwich coming or are you going to abandon your customers like usual? Come back Samsung once you provide minimum three years software otherwise shut the heck up.

wtf i never recived any software updates from nokia for any of the phones i owned, sometimes it doesnt need updating

DKAngel said,

wtf i never recived any software updates from nokia for any of the phones i owned, sometimes it doesnt need updating

Which is why Nokira was caught off guard. They were resting on their laurels instead of trying to improve the phone experience for consumers. Now people expect added features and software updates

DomZ said,

Which is why Nokira was caught off guard. They were resting on their laurels instead of trying to improve the phone experience for consumers. Now people expect added features and software updates

Incorrect: Nokia was caught off guard by two smartphone oses that are half way decent. Also: only a very vocal yet small minority wants software updates. Can you imagine forcing the ICS update with its entirely new UI onto an unknowing customer? Begging for backlash.

nw2001 said,

Incorrect: Nokia was caught off guard by two smartphone oses that are half way decent.

This. And they prob figure back then it would blow over as they were king of the market anyway..

But that's water under the bridge now as they got their focus back and will be back in the #2 slot soon enough now.. iPhone is done and Android is to widely spread to even consider attacking.. Apple has been hashing out the same trick (and iPod with phone built in) for years now and it's getting old. Wise strategy would be to have Samsung take care of iPhone and slide in to the #2 slot by doing what you are good at, creating solid and beautiful hardware people want to own because it's beautiful and works, not just because it's today's gimmick. Trends change, but quality stays..

brent3000 said,
IceCream sandwich works great on a Samsung Galaxy...

Just need to know where to look...

Why would I want to take a risk and have to download a third party community supported ROM when it should be supported officially by Samsung. Lets remember it was Samsung who sent a letter to a carrier around 2 years ago stating that they would not provide software updates in preference to pushing end users to upgrade their phone.

Don't like iPhone? I don't blame you, so why not take a look at Nokia 800 or Nokia 900 where Microsoft has consistently provided updates without the need of hacking around.

DKAngel said,
wtf i never recived any software updates from nokia for any of the phones i owned, sometimes it doesnt need updating

You're comparing cut down basic phones to a smart phone which is running a full blown operating system? you talk about 'need' - so you're telling everyone in this forum that 2.3.x that comes with your Samsung Galaxy S never has and never will require an update because of security holes or general bug? man, if only I could be that confident! you're telling me that not a single Android OS release has ever had a security hole or any bugs? people talk about religious folk taking a leap of faith when believing in God but mate I think you've talken the definition of 'leap of faith' to a whole new level.

Mr Nom Nom's said,

Why would I want to take a risk and have to download a third party community supported ROM when it should be supported officially by Samsung.

In all honestly, most of the community supported ROMs have fewer bugs and better drivers than the paid developers. Granted, I own an Optimus Slider running 2.3.4, but I'm still in favor of Microsoft's update plan.

what kind of retarded people would sleep in front of a shop just to get a stupid device, that they could get a week or month later without the hassle? does this only happen in the US?

im not talking about the commercial

Saex_Conroy said,
what kind of retarded people would sleep in front of a shop just to get a stupid device, that they could get a week or month later without the hassle? does this only happen in the US?

im not talking about the commercial

No it happens in most, if not every major city around the world, and I guess it's their choice whether they want to or not. Sleep queuing isn't invented recently either. If a very popular product has limited availability, you can almost expect it.

I guess if I was back at uni and with a few friends who also wanted the phone I could see the attraction in doing something silly like that...

Saex_Conroy said,
what kind of retarded people would sleep in front of a shop just to get a stupid device, that they could get a week or month later without the hassle? does this only happen in the US?

im not talking about the commercial


I'm sure that some people wait hours (or even days) in line purely because they want to be one of the first people to have the device, but I think there's a bit more to it. It's kind of like asking why anyone would go to a sports game in person, when you can just watch it from the comfort of your own home (and probably see better, too). People go to these events for the atmosphere, the camaraderie, the excitement of being around other people who are there for the same purpose.

Saex_Conroy said,
what kind of retarded people would sleep in front of a shop just to get a stupid device, that they could get a week or month later without the hassle? does this only happen in the US?

im not talking about the commercial

This will also happen when the new XBox is released. I won't be one of them but I remember friends doing it for the last one. I'll stroll in the next day and pick one up. #fullnightofsleepthankyou

laserfloyd said,

This will also happen when the new XBox is released. I won't be one of them but I remember friends doing it for the last one. I'll stroll in the next day and pick one up. #fullnightofsleepthankyou

I remember the same thing happening for the PS3 and Wii as well. Someone was even shot over the PS3. It happens with every major console release.

laserfloyd said,

This will also happen when the new XBox is released. I won't be one of them but I remember friends doing it for the last one. I'll stroll in the next day and pick one up. #fullnightofsleepthankyou

I remember the same thing happening for the PS3 and Wii as well. Someone was even shot over the PS3. It happens with every major console release.

Saex_Conroy said,
what kind of retarded people would sleep in front of a shop just to get a stupid device, that they could get a week or month later without the hassle? does this only happen in the US?

im not talking about the commercial

happens everywhere.. Apple purposely starts selling the devices before they have very much stock so that people fight over them.. it makes them feel good about themselves to see the "ants" fight for their products

FalseAgent said,
childish...both apple and samsung are being childish...
back to my nokia. 10 years on, and no such nonsense.
I don't think its even possible to rag on Nokia. You never hear "Oh you have a nokia? That's such a crappy phone..." etc. because they built their empire on phones that just worked.

UndergroundWire said,

Funny I never heard anyone ever say they have a Nokia. Oh wait, WE ARE AMERICAN AND NOT SOME ********* EUROPEAN ********!!

wow.. Typical arrogant comment.

brent3000 said,
"Hi, I'm an iPhone, and im a Galaxy"

lol.. they are not that desperate.. Apple was sooooo desperate back then with those ads because they has their 3 percent marketshare and had just released ipods and was starting to become "cool"

yowanvista said,
Apple and Samsung are getting ridiculous.

this.
there's no difference between these two companies, both greedy corporations bashing each other in the name of money. They don't stand for any good from what I see.

FalseAgent said,

this.
there's no difference between these two companies, both greedy corporations bashing each other in the name of money. They don't stand for any good from what I see.

What mega corp. isn't greedy?

omgben said,

What mega corp. isn't greedy?

Leeman Brothers donated a bit of money to a charity once i think.... oh wait they destroyed the world economy with their greediness.. i guess your right lol

Im not going to lie, this is usually the type of ads people respond to. Its funny and its agressive. I think it will pull attention, Good job samsung.

auziez said,
Im not going to lie, this is usually the type of ads people respond to. Its funny and its agressive. I think it will pull attention, Good job samsung.

Ironically it's very similar to the Mac vs PC ads. Taking a jab at a direct competitor rather than advertising the product

DomZ said,

Ironically it's very similar to the Mac vs PC ads. Taking a jab at a direct competitor rather than advertising the product

Great point. Hadn't even thought of it that way!

DomZ said,

Ironically it's very similar to the Mac vs PC ads. Taking a jab at a direct competitor rather than advertising the product

Free Voice Navigation advertised. So I don't know what you are talking about now.

DomZ said,

Ironically it's very similar to the Mac vs PC ads. Taking a jab at a direct competitor rather than advertising the product

This ad advertised "turn-by-turn" navigation. The Mac vs PC ads were just obnoxious and rude, and didn't advertise anything other than that Apple is a very arrogant company.

I don't know these ads are getting more petty. It used to be about more important features like size of the handset, quality of reception, battery life, etc. Now it's just what app that comes with the phone...

imachip said,
I don't know these ads are getting more petty. It used to be about more important features like size of the handset, quality of reception, battery life, etc. Now it's just what app that comes with the phone...

its about the features the phone has.. its showing something that the iphone cannot do.

So I guess all that advertising apple did for Facetime was just stupid in your eyes then because it was just another app.. Or how all apple commercials just show the apps the phone has and not what the phone does on its own.. this is showing what the phone can actually do without added apps.

Bit of a risky strategy from Samsung but then I suppose when the Samsung Galaxy S2 has been such a thrilling success for Samsung they can afford a few risks.


What is interesting about the ad is the fact that the new phone has barely any screen time. It's being used briefly on the sidewalk, but is not highlighted very well.

The Galaxy S II is pretty much known by everyone. It doesnt need publicity.

htcz said,

The Galaxy S II is pretty much known by everyone. It doesnt need publicity.

LOL. I can't believe this comment has been "liked". So ignorant.
Don't work for a marketing firm.

htcz said,

The Galaxy S II is pretty much known by everyone. It doesnt need publicity.

everything need publicity.. my parents dont even know what android is..

funny in the video the symbolism of the guy stuck behind those bars.. Samsungs getting pretty good at these videos. I love how they dont blantanly diss the competition because they are super common problems that everyone knows about (iphone has not changed its look in 2 years)