Samsung: We are sorry for our actions with IFA bloggers

On Sunday, two bloggers from India claimed that Samsung threatened to strand them at the IFA trade show in Berlin if they did not work with the company to promote its products. The two bloggers claim they won a contest to attend and cover the trade show at Samsung's expense, but also say they told Samsung ahead of time they would be covering the event as independent bloggers, and that they would not help with any marketing activities.

The bloggers claim that after they arrived in Berlin and discovered that they were indeed expected to work for the company, they were told by a Samsung rep that their tickets home would be cancelled, and they would have to pay for their own flights back to India.

Today, Samsung has sent emails to the press and personally contacted the individuals at the center of the furore. The Next Web has received copies of both emails. The public statement has Samsung claiming that all of this was just a "misunderstanding" between the company and the two bloggers.

The email sent to one of the bloggers, Clinton Jeff, is a bit different. Samsung states:

I would like to reach out to you and deeply apologize to you for your experience in Berlin at IFA. We put you through undue hardship and we are trying to rectify the situation.

As we reported before, Jeff claims that Nokia came in and offered to pay for the rest of their IFA trip and their flight back home. We just hope that Nokia's offer didn't come with any more strings.

Source: The Next Web
Sorry image via Shutterstock

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13 Comments

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rom said,
that was kind of Nokia. Good PR move as well.

Indeed. First they crashed Samsung's party with signs and banners, and now they offer to rescue bloggers stranded by Samsung. Very good PR for them. Samsung is not having a good couple of weeks

At least they raised their hands up and publicly admitted they're at fault and apologised. It takes balls to do that.

limok said,
At least they raised their hands up and publicly admitted they're at fault and apologised. It takes balls to do that.
I thought Apple had the monopoly on going "Oops". I wonder if they'll sue Samsung for oops infringement

greenwizard88 said,
I thought Apple had the monopoly on going "Oops". I wonder if they'll sue Samsung for oops infringement

I thought Apple always said "You're doing it wrong!"

limok said,
At least they raised their hands up and publicly admitted they're at fault and apologised. It takes balls to do that.

Interesting.

limok said,
At least they raised their hands up and publicly admitted they're at fault and apologised. It takes balls to do that.

I don't see them doing that at all tbh. They said it was a misunderstanding. That means blame is being shared. Taking responsibility would be to say...we screwed up, we realize we screwed up, we want to make it right.

By claiming it was a misunderstanding means that people are not understanding their actions and that they believe what they did wasn't wrong, but they are still apologizing for it. If only people 'understood' their point they wouldn't see it as wrong. That's what misunderstanding means.

This was a bad move on their part.

Shane Nokes said,

I don't see them doing that at all tbh. They said it was a misunderstanding. That means blame is being shared. Taking responsibility would be to say...we screwed up, we realize we screwed up, we want to make it right.

By claiming it was a misunderstanding means that people are not understanding their actions and that they believe what they did wasn't wrong, but they are still apologizing for it. If only people 'understood' their point they wouldn't see it as wrong. That's what misunderstanding means.

This was a bad move on their part.

I dont have the guts to write this up on a semi pro Sammy site. But this was exactly my thoughts.

Well, yeah, that was predictable. I assume they're going to blame a particular PR group, fire a person or two, and be done with it. They'd never in a million years publicly condone this crap as a company--not after it's gotten out like this.

Charisma said,
Well, yeah, that was predictable. I assume they're going to blame a particular PR group, fire a person or two, and be done with it. They'd never in a million years publicly condone this crap as a company--not after it's gotten out like this.

the thing is that could well be true, but we'll never really find out will we?