Samsung Windows 8 ATIV Smart PC Pro with AT&T LTE launches

The launch of Windows 8 in late 2012 was accompanied by a number of Samsung-based ultrabooks and tablet, including the Samsung ATIV Smart PC tablet that had a keyboard dock. While Samsung's co-CEO JK Shin recently said there has been "lackluster demand" for its Windows 8 PCs, the company announced two new Windows 8-based products today.

One of the products is the Samsung ATIV Smart PC Pro 700T, a new version of its first Windows 8 tablet that includes support for connecting to AT&T's LTE network. Of course, you will have to pay extra for AT&T's data plan. It will still have an 11.6 inch touchscreen display with a 1920x1080 resolution. It comes with an Intel Core i5 processor inside, along with 4 GB of RAM and a 128 GB SSD and has up to eight hours of battery life. The tablet, with its keyboard dock, is being sold for $1,599.99.

Samsung also announced a new non-touchscreen Windows 8 notebook today, the Series 9 Premium Ultrabook. It has a 13.3 inch LED backlit 1920x1080 display, an Intel Core i& processor, 4 GB of RAM and a 256 GB hard drive and is on sale now for $1,899.99.

Source: Samsung via Business Wire | Image via Samsung

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Garbage pricing. These OEMs think they are Apple or something? I'm not saying Apple is better or worse, I'm just saying Apple likes to have their 'Apple tax'.

Nexus 10 is priced at $400 (Still has a better resolution than the Samsung). The Samsung Windows tablet (I will give them it is better spec'd), should be max price of $1000 (For the Top-of-the-line version w/ LTE). The lowest version should be like $500-600.

W/ the Samsung Series 9, top-of-the-line should be $1300-1400 (not this garbage $1900), if they have an i5 w/ 128gb ssd, it should be like $1000-1100

Umm lets say Microsoft did sell for a loss. By setting the market at a no margin low how do you think the other OEMs would respond? Cheaper than cost to support their hardware only model? Really? We are still in the infancy stages of hybrid computing. Microsoft is in it for the long haul. It will bear fruit and it will be plentiful and ripe.

I have had the surface rt and pro and I now own the Ativ 700t. For me the rt was a tad underpowered, music app was slow, prolly could blame that on the ****ty xbox music app though. The pro was great but the screen to small.
For me the ativ is actually faster than the surface pro and has wireless display built in. Its nice displaying my screen to a 106 inch hd screen.
IMO, surface pro should have 11.6 inch screen like the Sammy and widi and place to hide pen.

This computer is a great concept but has terrible execution. No battery in the keyboard dock, annoyingly loud fan, keyboard dock which malfunctions quite often. I was at the Microsoft Store the first week they had them, and the keyboard was already broken or malfunctioning out of the box. I had to keep pushing the tablet down to get it to make contact and you could hear the USB device connected/disconnected noise often. Then you throw in the maximum of 4GB RAM and 128GB SSD on a $1300 computer and it just gets ridiculous.

Lenovo Helix seems to be the only detachable Core processor convertible that looks to be made right. We'll see when it comes out. I really want one from what I see. No other detachable convertible checks all the boxes:
*Core i5 or greater processor
*8GB RAM
*256GB SSD
*1920x1080 screen
*Wacom pen
*Detachable screen
*Secondary battery in keyboard dock

This tablet is junk. I had the non LTE version for a week before I returned it. Keyboard dock didn't work half the time, Wacom digitizer was broke on two of the 3 I exchanged it for, the fan was loud, and it got HOT. Not to mention the 8 hours of battery life claim was a lie. I was lucky to get 4.

It's a shame MS isn't making a LTE version of the Surface Pro.

Jimmy422 said,
This tablet is junk. I had the non LTE version for a week before I returned it. Keyboard dock didn't work half the time, Wacom digitizer was broke on two of the 3 I exchanged it for, the fan was loud, and it got HOT. Not to mention the 8 hours of battery life claim was a lie. I was lucky to get 4.

It's a shame MS isn't making a LTE version of the Surface Pro.

I wouldn't be surprised if we saw one of those by christmas this year.

Jimmy422 said,
This tablet is junk. I had the non LTE version for a week before I returned it. Keyboard dock didn't work half the time, Wacom digitizer was broke on two of the 3 I exchanged it for, the fan was loud, and it got HOT. Not to mention the 8 hours of battery life claim was a lie. I was lucky to get 4.

It's a shame MS isn't making a LTE version of the Surface Pro.

Weird - i've had two - dock always worked, digitzer fine and i can't say the fan has every been audible in the office. It gets warm but not hot - but i'm not gaming on it just using VS2012 and developing.
Until MS launch the Pro for the UK it was my only choice to get on with developing for touch.

After looking at the hardware and playing around with them, Microsoft Surface RT should be priced at $200-250 (32GB/64GB), Microsoft Surface Pro should be priced at $500-600 (64GB/128GB). AND they should both INCLUDE the touch cover for those prices. I could see this Samsung item priced at maybe $800 for the higher-end model, but no more than that. The "lackluster demand" referred to no doubt has to do with the insane prices all companies, including Microsoft, are asking for there things. They have all set themselves up for failure form the beginning by doing this. JMHO.

ahhell said,
Great idea. MS should price them around HALF what they cost to make.
Fantastic business sense there, sport.

Shut your uninformed pie-hole...

http://www.geek.com/articles/g...s-just-271-to-make-2012115/

I typo'd the RT price above, so I tried to fixit for you, but it won't let me edit. I should have said "$300-350 (32GB/64GB)". No CTM price analysis for the Surface Pro yet, but I guarantee you it is nowhere near the $900 selling price of the 64GB model.

ahhell said,
Great idea. MS should price them around HALF what they cost to make.
Fantastic business sense there, sport.

It is a very common tactic when you want your product to gain traction... Microsoft did it for years with the XBOX then again with the XBOX 360.

Since MS makes a 30% cut from every sale in the Windows Store they get a similar royalty to what they get on XBOX games. So if they sold it below cost to drive adoption they could recoup the losses via app sales over time (again like the XBOX).

So, it isn't uncommon there sport.

ahhell said,
Great idea. MS should price them around HALF what they cost to make.
Fantastic business sense there, sport.

That's what MS did with the first Xbox ...

LogicalApex said,

It is a very common tactic when you want your product to gain traction... Microsoft did it for years with the XBOX then again with the XBOX 360.

Since MS makes a 30% cut from every sale in the Windows Store they get a similar royalty to what they get on XBOX games. So if they sold it below cost to drive adoption they could recoup the losses via app sales over time (again like the XBOX).

So, it isn't uncommon there sport.

No, that's not common at all. The only reason game consoles are sold for a loss is because you are "forced" to buy games which they take a cut for everyone sold. There is nothing analogous for PCs.

Components for 32GB surface RT cost about $300,and surface pro $650 for the low models. So youre suggesting selling at a loss? That would be stupid as theyd be the only ones in the PC industry losing money on each device.

dagamer34 said,

No, that's not common at all. The only reason game consoles are sold for a loss is because you are "forced" to buy games which they take a cut for everyone sold. There is nothing analogous for PCs.

I mentioned it already, the Windows Store.

Just because you purchased an XBOX 360 doesn't mean you'll buy any games; let alone enough for them to recoup the lose the incurred selling it to you. I have an XBOX 360 in my apartment that I have purchased 0 games for. It is a very useful Windows Media Center extender.

vcfan said,
Components for 32GB surface RT cost about $300,and surface pro $650 for the low models. So youre suggesting selling at a loss? That would be stupid as theyd be the only ones in the PC industry losing money on each device.

That would be fine. Again, MS will earn money on the software sales skimming. The whole point of undercut pricing is to drive adoption. You can't convince people that Windows RT is worth their time when they feel they can get the market leader for the same price. Selling low now doesn't imply that you'll always have to sell low, but you need to spark interest.

At present, I really don't understand why MS is selling the Surface to be honest. The way they have positioned it they would have done better to work with OEMs and do a "reference" design similar to what Nvidia does for GPUs. Then the OEMs could tweak that reference package or not and go head to head on price and whatever else while MS gets the devices how they want feature and looks wise. The only reason I saw for the Surface was so they could sell below cost (OEMs can't do this since they won't get any of that licensing split on apps) and push hard on raw sales.

They need to deliver demand numbers to both OEMs and App Devs to get some serious traction. They also need to get regular user using the devices. The current war isn't one that is being won based on specs or even features anymore. Consumers only care about how strong and viable the ecosystem is for the device and Microsoft has failed miserably in this area.

iOS users are allowed a universal dock in/on almost every hotel room and accessory product*; they are likewise hit with the latest apps first. Users are loving the convenience of hooking their iPad to a speaker dock and now it is a full on replacement for the old school CD Player (same with their iPhone).

Microsoft needs to recognize the way consumers are actually buying if they want the consumer market. They needed to have a solid ecosystem. They shipped such a broken ecosystem that they are now burying themselves on fronts they used to be safe on.

* For instance, MS should have worked with OEMs and Accessory makers to develop a dock standard (can be a regular MicroUSB port or something) as far as what connector and where it should be located so they could try to get some accessories on the market!

its easy to make the argument that they can recoup the losses from the windows store,but the the profits made from the windows store will come regardless if they sell the surface or not. nobody else is taking a hit,and Microsoft is NOT desperate to take over all the windows machines marketshare overnight.

and the current pricing scheme for surface is on point. surface RT already includes office,and has the ability to browse with flash,has games and apps,has long battery life,and over 10" screen. That is a good price,you cant deny that.

surface pro is on par with ultrabook pricing,and if you want to talk about ecosystem, there is none bigger than windows desktop apps. you cant make the argument that you cant run anything on it. it also has the ability to be used as a tablet with touch interface. again the pricing is on point. I mean look at the price of this Samsung tablet convertible. $1600. That's $600 more than surface.

You can talk about IOS devices all you want,but there are more windows 8 devices in use today than IOS tablets. This number will only grow more and more every month. This was achieved in only 4 1/2 months. You'd be fooling yourself if you think that isn't huge.

vcfan said,
its easy to make the argument that they can recoup the losses from the windows store,but the the profits made from the windows store will come regardless if they sell the surface or not. nobody else is taking a hit,and Microsoft is NOT desperate to take over all the windows machines marketshare overnight.

and the current pricing scheme for surface is on point. surface RT already includes office,and has the ability to browse with flash,has games and apps,has long battery life,and over 10" screen. That is a good price,you cant deny that.

surface pro is on par with ultrabook pricing,and if you want to talk about ecosystem, there is none bigger than windows desktop apps. you cant make the argument that you cant run anything on it. it also has the ability to be used as a tablet with touch interface. again the pricing is on point. I mean look at the price of this Samsung tablet convertible. $1600. That's $600 more than surface.

You can talk about IOS devices all you want,but there are more windows 8 devices in use today than IOS tablets. This number will only grow more and more every month. This was achieved in only 4 1/2 months. You'd be fooling yourself if you think that isn't huge.

It is easy because it makes sense. Amazon does it with the Kindle Fire and Microsoft should have done the same with the Surface line of products (otherwise, seriously, why are they doing them at all?).

But maybe therein lies the problem. Microsoft, as you said, isn't desperate enough to go after the market very aggressively. That is working to their detriment if true...

There are more Windows 8 devices, sure, because that number is horribly misleading. Windows 8 devices includes Windows 8 on the Desktop and Tablet lines of devices. It is VERY clear from the changes to Windows 8 that MS thinks the Tablet market is key. Windows 8 tablets aren't selling like hotcakes. If anything, they are selling slower than Android tablets. This paints a very bad picture for Microsoft going forward and is why in my last post I eluded to them possibly doing catastrophic damage to their desktop cash cow.

The biggest problem for MS here is if users internalize Microsoft's push that the tablet is the future and they don't buy into MS' tablet future. That could lead to even stronger tablet demand, but not translating to MS. If that is the case then MS will have accelerated the death of their cash cow.

I still strongly feel the biggest mistake MS made with Windows 8 has nothing to do with the lack of a Start Menu or even Metro. It is solely the result of them failing to deliver a clear ecosystem to everyone. MS has all of these things out there and there is no cohesive story of how all of this stuff works together to form a whole (hell most of it can't even talk to one another!).

Maybe MS will get this right with Windows 9. Maybe it wont' be too late then. Who knows? But one thing is for sure... Microsoft really messed this one up and I'm not yet convinced they understand it yet.

Smartphones and tablets based on Microsoft's Windows operating system aren't selling very well. There is a preference in the market for Android. In Europe, we're also seeing lackluster demand for Windows-based products.

Are there android tablets for $1600? Or windows tablets for $200? What an idiot.

btw **** Samsung. they released an update 2 days ago for ativ s windows phone,and it completely disabled my USB functionality.I can still charge but it doesn't get detected on the PC. I called Samsung tech support,and they advised me to disable USB debugging. I'm like this is a Windows Phone. The other person on the other end of the line seemed confused and still told me to disable USB debugging. **** you Samsung,this is the last device I will ever buy from you.

And this is the reason why Windows 8 won't sell well. There are just to few people willing to spend so much cash on a hybrid. Because how much good is a hybrid if you can get a great PC and a great tabled for less?

Microsoft really needs to set an example and release a cheaper surface. I think between 300 and 400 USD/EUR is the sweetspot for a Tablet PC. They can sell keyboards and docking stations seperately.

They also need to emphasise on the fact that Windows 8 tablets are full PCs. So demonstrate how you can work in the desktop, disconect your tablet from the display and use Skype on the couche or take the tablet outside.

MS already set an example. The Surface Pro IS cheaper than 3rd party ones.
You can hardly blame MS for other companies pricing themselves out of the market.

ahhell said,
MS already set an example. The Surface Pro IS cheaper than 3rd party ones.
You can hardly blame MS for other companies pricing themselves out of the market.

I'm not blaming them, I say they should set an example. And while the Surface Pro has a great price/quality relationship its stil in the high-end segment. Something most consumers won't be able to purchase.

Microsoft holds so much marketshare in the PC market because it was able to provide consumers with the choice between expensive and cheap machines. As it stands the consumer market is moving toward touch and mobility. Microsoft needs to offer something in the low and mid-range segment of this new market. Their OEMs arent doing it so Microsoft should set an example.