Satya Nadella finds himself on the right end of a bucket of ice water

If the name Steve Gleason does not ring a bell, you might recall this individual from Microsoft's Super Bowl commercial that tugged at your heartstrings while it showed off the power of software and how it can change the world. But Microsoft is not done helping out Gleason, who issued a challenge to the world to raise awareness for ALS and specifically, to Satya Nadella, who was happy to participate.

The challenge is quite simple, if you get called out, you have 24 hrs to respond by either donating to ALS or having a bucket of ice water dumped on your head (or you can do both). It's a simple and fun way to raise awareness about the disease and many celebrities are participating including Jimmy Fallon and the NY Jets. 

The team who got to dump the water on Nadella was the winner of the company's hackathon, called Ability Eye Gaze, who used a Surface Pro 3 and a Kinect to give independence to people with disabilities. There project allows you to turn off and on a Surface Pro 3 by only using your eyes, which means that Gleason no longer needs assistance when his Pro 3 needs to be shut down or turned on.

You can watch the video of Nadella getting a bucket of ice water being dumped on him above or hit the source link below to learn more about the ALS challenge.

Source: YouTube | Gleason Challenge

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Ok, one step further. I want to see a liquid nitrogen challenge. ;)

Actually the leidenfrost effect probably wouldn't protect against that much liquid nitrogen so water ice it is!

Saw this on the news a couple nights ago. Great that it's for ALS awareness but could they have possibly came up with something dumber than this?

Nothing but a fad for idiots now!!

Maybe if he had the immune system of a chicken. Plus this isn't the 19th century anymore that people drop dead from simple colds.

As a life long WhoDat, I applaud this.

I also apreciate the work Microsoft has done in creating new technology to make life easier for those afflicted with ALS like Gleason.

Interesting that half the group is women =). I thought there was a disparity among male and female coders? Good to see actually.

In New Zealand the Ice Bucket was for Cancer, is ALS a American thing? And from the other Ice Buckets i have seen, he didn't do it correctly.

Anthony Tosie said,

For a great cause.

I agree and disagree.. it was great for the cause when it was actually 100% for the cause.. it is now a chance for people to do a quick advertisement for their own companies as well..

Lachlan said,

I agree and disagree.. it was great for the cause when it was actually 100% for the cause.. it is now a chance for people to do a quick advertisement for their own companies as well..

Whats wrong with that? Is the cause being hurt by this? Helped by this? Or is it just somehow not as "pure" of a cause now? I dont see the problem with this =).

Apart from the small logo in the corner he didn't mention his own name or any company as far as I'm aware. It's hardly an advertisement in itself - maybe the press made into marketing though.

However considering he ends by nominating Jeff Bezos (Amazon) and Larry Paige (Google) means if either of them take up the challenge then they'll get attention too; and whilst Amazon work with Microsoft closely at times I doubt Microsoft has any intentions in helping to promote Google.

Lachlan said,

I agree and disagree.. it was great for the cause when it was actually 100% for the cause.. it is now a chance for people to do a quick advertisement for their own companies as well..


I don't disagree with your rationale, but I'd argue that it doesn't matter the reasoning why Satya did it, as it helps ALS awareness regardless. At the end of the day, it still helps move the campaign forward.

lt8480 said,
Apart from the small logo in the corner he didn't mention his own name or any company as far as I'm aware. It's hardly an advertisement in itself - maybe the press made into marketing though.

That logo is put there by YouTube because it's Microsofts avatar on YouTube, not by Microsoft themself. ;)

Lachlan said,

I agree and disagree.. it was great for the cause when it was actually 100% for the cause.. it is now a chance for people to do a quick advertisement for their own companies as well..

oh my this guy is a special one. How the heck is he going promote for the cause if he does not show up for the challenge? He Is by association part of Microsoft and can't help it. He didn't even mention Microsoft. Oh well it's the curse of Microsoft with people that love them.

Lachlan said,

I agree and disagree.. it was great for the cause when it was actually 100% for the cause.. it is now a chance for people to do a quick advertisement for their own companies as well..

Well, he's a big name in the industry. It's a good thing when celebs and CEOs do these things. More people notice. More people will do the challenge themselves. What's more high profile, your neighbor doing this or the CEO of MS? Unless your neighbor is Kanye or something. :p