ScrollMotion has signed contracts with major publishers such as Houghton Mifflin, Simon & Schuster, Random House and the Penguin Group. These publishers will bring hundreds of titles directly to the iPhone for reading. The unreleased Iceberg technology will come packed with books for all types of readers, from youth to adult. Each book is expected to be a separate downloadable application, for the iPhone and iPod Touch.
Iceberg, the online e-book reader by ScrollMotion could pose a threat to devices such as Kindle, the Amazon wireless reader, Sony's Reader Digital Book, and other portable reading devices. ScrollMotion is also known for Tribune Company, a digital newsprint for news, entertainment, sports and commuting. MTV, taking classic shows like Jackass and putting it into iPhone content, with many more applications featured on their homepage. Iceberg also brings a threat to other iPhone applications like Stanza and eReader, even with eReader carrying some books already on its application from the Penguin Group.
Iceberg plans to sign more publishers to their platform to bring in many other books directly to your iPhone. Users will enjoy the portability of the e-books, without the need to carry around another device, where they will be able to read books on the go, stored inside their pockets. No details on how much each book may cost.