Smartphone wars: Nokia still leading, Apple in third

IDC this week published their quarterly mobile phone market share statistics and found that while Apple was gaining new ground with their iPhone, Nokia still held the majority of shipments worldwide to gave them a 39.3% market share. 

Like last year, Nokia remained strong in holding the title as the top smartphone vendor by shipping over 21 million units for the quarter. RIM also held their position at second place.

While Apple came in at third, they more than doubled iPhone shipments from last year (131% change) and grasped about 16% of the market (up from 11% last year). RIM’s second place position might be in jeopardy soon as Apple plans to further increase their penetration with the release of the next iPhone and OS 4 this summer.

HTC and Motorola respectively took the 4th and 5th places in the market with strong growth rates originating from their successful Android-powered phones; both companies saw an increase in market share from the same quarter of last year.

The market research firm found that the smartphone market was increasing at a high pace once again, with a growth rate twice that of regular phones. The increase in growth rate of 56.7% from the same quarter of last year brought in a total of 54.7 million phones shipped in 1Q 2010. 

"2010 looks to be another year of large-scale consumer adoption of converged mobile devices," says Ramon Llamas, senior research analyst with IDC’s Mobile Devices Technology and Trends team. "Consumers will gravitate to smartphones not just because the devices themselves look 'cool' and 'slick', but because the overall experience aligns with their individual tastes and demands. Users are seeking – and finding – experiences that are intuitive, seamless, and fun. Already, we've seen what Palm's webOS and Google's Android can do. This year, we expect updates for BlackBerry, Symbian, and Windows Mobile to spark greater smartphone demand with their offerings.”

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43 Comments

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If you look at the numbers that matter, the % of market share, it just shows that Apple is kicking everyone's butt. Nokia had no growth, RIM loss % and Apple gained 5%. The other companies may be selling more phones overall but they aren't keeping pace. It's Apple FTW, again.

yuggg said,
If you look at the numbers that matter, the % of market share, it just shows that Apple is kicking everyone's butt. Nokia had no growth, RIM loss % and Apple gained 5%. The other companies may be selling more phones overall but they aren't keeping pace. It's Apple FTW, again.

Agree 100%!!! An increase in sales in nothing when they are loosing market share.

Nokia shouldn't be counted. They make these polls bias. Every single on of their phones, from entry level crap, to high end is using Symbian. So they all get counted as smart phones.

Nashy said,
Nokia shouldn't be counted. They make these polls bias. Every single on of their phones, from entry level crap, to high end is using Symbian. So they all get counted as smart phones.

Maemo is not symbian.

Nashy said,
Nokia shouldn't be counted. They make these polls bias. Every single on of their phones, from entry level crap, to high end is using Symbian. So they all get counted as smart phones.

S40 =\= Symbian, which is what most (if not all) of their low end phones run.

I suppose to get the most out of your BB, you need to have a Blackberry Enterprise Server\Exchange Server configured.
However, the new iPhone with its improved battery and OS 4 looks to improve enterprise deployment.

I predict Apple overtakes RIM when the IPhone becomes available in CDMA and HTC takes 3rd. The HTC prediction is a far stretch but they are comming up with some nice Android based devices.

bankajac said,
I predict Apple overtakes RIM when the IPhone becomes available in CDMA and HTC takes 3rd. The HTC prediction is a far stretch but they are comming up with some nice Android based devices.

Apple will never overtake RIM. If you go to a serious company, and say you replaced your Blackberry with a iPhone, people will actually laugh at you. The iPhone is not a business orientated phone like Blackberries are.

bankajac said,
I predict Apple overtakes RIM when the IPhone becomes available in CDMA and HTC takes 3rd. The HTC prediction is a far stretch but they are comming up with some nice Android based devices.
I don't see that happening. BBs are awesome and exactly what business users need and want.

alfaaqua said,

Apple will never overtake RIM. If you go to a serious company, and say you replaced your Blackberry with a iPhone, people will actually laugh at you. The iPhone is not a business orientated phone like Blackberries are.

I just bought my second BB and I love it. Here is my reasoning: the non-business market exceeds busness users. As far as the iPhone non being a business oriented phone, I disagree. I even saw an add-on that lets you swipe credit cards out on the field with it. Can the BB do that? RIM is falling behind!

Singh400 said,
I don't see that happening. BBs are awesome and exactly what business users need and want.

Is that so? How do you explain the decrease in sales? They do have a good product but they got lazy and did not innovate.

bankajac said,

Is that so? How do you explain the decrease in sales? They do have a good product but they got lazy and did not innovate.

RIM went from 7.3 million units sold in Q1 2009 to 10.6 million units sold in Q1 2010. That's an increase, not a decrease. However, once Apple releases the iPhone 4 for both CDMA/1X & UMTS/HSPA networks, and allows all carriers to carry the phone, then their sales will absolutely go through the roof, and they will definitely be the #2 worldwide smartphone seller in Q1 2011, and possibly #1 in Q1 2012.

Of course Apple is going to get bigger than RIM. The BlackBerry is not going to lose its business niche but there are like 10 consumers out there to every business person, and those people will lean more toward Apple as smart phones continue to take a bite out of basic phones.

sabrex said,

RIM went from 7.3 million units sold in Q1 2009 to 10.6 million units sold in Q1 2010. That's an increase, not a decrease. However, once Apple releases the iPhone 4 for both CDMA/1X & UMTS/HSPA networks, and allows all carriers to carry the phone, then their sales will absolutely go through the roof, and they will definitely be the #2 worldwide smartphone seller in Q1 2011, and possibly #1 in Q1 2012.

And they went from having 20.9% market share to 19.4%. They may be selling more phones but they are loosing in the smart phone market.

bankajac said,

And they went from having 20.9% market share to 19.4%. They may be selling more phones but they are loosing in the smart phone market.

That's not a "decrease in sales" as you put it. In fact, it's a 45% increase in number of units sold in one year. The percent market share is not indicative of the overall performance of any one company. If 5 more companies entered the smartphone market, but each company in the sector sold more phones than the year before, would you say they're all doing poorly? The more players, the less share of the pie each will have, but each can still see year to year growth in sales if the sector as a whole grows.

sabrex said,

That's not a "decrease in sales" as you put it. In fact, it's a 45% increase in number of units sold in one year. The percent market share is not indicative of the overall performance of any one company. If 5 more companies entered the smartphone market, but each company in the sector sold more phones than the year before, would you say they're all doing poorly? The more players, the less share of the pie each will have, but each can still see year to year growth in sales if the sector as a whole grows.

I disagree. What the chart indicates is that the market is growing and RIM is losing it. If the smartphone market doubles next year and RIM's sales less then double then they are losing. If 5 more companies entered the smartphone market and each company in the sector sold more phones then the year before it may also indicate that they are not doing well. A company can have horrible sales in one year and double sales in the next. They are still doing horribly if the market quadruples in year 2! Ultimatelly it is market share that is indicative of a company's performance.

/- Razorfold said,
Motorola 91.7% growth. I wonder how much of that was from the Droid lol.

Most of it, I'd assume. Its a pretty phenominal phone from what I've seen

I still don't understand how Nokia keeps coming up first in these stats. I've never seen a Nokia smartphone.

spacer said,
I still don't understand how Nokia keeps coming up first in these stats. I've never seen a Nokia smartphone.

Lol, i wonder that as well. I actually don't know a single person who has a Nokia phone, but almost every other developer on that list has one of my buddies as a consumer.

spacer said,
I still don't understand how Nokia keeps coming up first in these stats. I've never seen a Nokia smartphone.

Nokia's aren't really sold in America, apart from the n900 (which you have to buy directly from Nokia) and a few low end Nokia regular phones from T-Mobile.

In Europe, Asia, Australia Nokia's are extremely popular.

/- Razorfold said,

Nokia's aren't really sold in America, apart from the n900 (which you have to buy directly from Nokia) and a few low end Nokia regular phones from T-Mobile.

In Europe, Asia, Australia Nokia's are extremely popular.


Ding, i learned something today lol

shakey said,


Ding, i learned something today lol

Yeah, I don't know a single person here who has anything except Nokia or HTC.

Edited by Joni_78, May 7 2010, 9:42pm :

/- Razorfold said,

Nokia's aren't really sold in America, apart from the n900 (which you have to buy directly from Nokia) and a few low end Nokia regular phones from T-Mobile.

In Europe, Asia, Australia Nokia's are extremely popular.

You can hardly say they are as popular in Aussie anymore. Back in the day when they were the only good options, but not so much now days.

/- Razorfold said,

Nokia's aren't really sold in America, apart from the n900 (which you have to buy directly from Nokia) and a few low end Nokia regular phones from T-Mobile.

In Europe, Asia, Australia Nokia's are extremely popular.

+1.

Yeah its so true Shotta35. People see RIM on top 5 lists for mobile phones and have no idea who they are.

Singh400 said,
Surprised HTC is at #4...
Why? They make the nexus one and a few other android phones not to mention a few winmo phones as well.

corrosive23 said,
Why? They make the nexus one and a few other android phones not to mention a few winmo phones as well.
I was surprised as to why they weren't higher.

thealexweb said,

Canadian based firm, they make Blackberries.

LOL, it's so funny that nobody knows RIM but everyone and their momma knows Blackberry. Imagine if everyone knew iPhone but nobody knew Apple. Blows your mind to even think about how that's even possible.

SHoTTa35 said,

LOL, it's so funny that nobody knows RIM but everyone and their momma knows Blackberry. Imagine if everyone knew iPhone but nobody knew Apple. Blows your mind to even think about how that's even possible.

They don't plaster their logo like Apple. Has anyone brought up the fact that Macbooks used to have the logo facing the user (upside down to everyone else when open), and now it faces outwards when closed, or right side up when open.

Seems like they have shifted their focus from the unique user to drones.

SHoTTa35 said,

LOL, it's so funny that nobody knows RIM but everyone and their momma knows Blackberry. Imagine if everyone knew iPhone but nobody knew Apple. Blows your mind to even think about how that's even possible.

Now that I think about it, you're absolutely right.

Singh400 said,
Seriously? Wow...

Being from Europe, I did not know who they were either. Blackberry's don't sell all that well here.

MindTrickz said,

Being from Europe, I did not know who they were either. Blackberry's don't sell all that well here.

lol Which part from Europe are you from??
Blackberries are not targeted for the average consumer, that is why you probably don't see them so much. But pretty much every company has them for their staff. Everyone I meet from other companies has a Blackberry.