Smoked by Windows Phone reaches Hong Kong

Performance is a key when marketing a mobile operating system, as all concerned want to hold the speed crown. Microsoft has been pursuing this crown relentlessly, using their 'Smoked by Windows Phone' promotion to show off the speed in comparison with any and all takers, including Android and iOS devices. So far, Microsoft's OS has been extremely successful in performance tests, and the company has been confident enough to expand their reach.

WPCentral reports that the campaign has made its way to Hong Kong, beginning on Friday and lasting until Sunday. Microsoft's Ben Rudolph has been one of the main promoters of the campaign, as well as the associated #droidrage campaign. The company have adopted highly aggressive marketing. For those who manage to outpace Microsoft's Windows Phone devices, they receive $100 on the spot. As a result there are plenty of people aiming to eke as much performance as possible from their phones.

The 'Smoked by Windows Phone' campaign has travelled across the United States already. The most recent event in the United States was at the Costa Mesa Microsoft Store in California, on Friday 10th. The campaign began at CES 2012, and among the phones beaten was the highly-anticipated Galaxy Nexus, which Microsoft released a video of. Other competitors and day-by-day recaps are available from this Neowin article.

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16 Comments

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It's not just speed i care about.. But they have to do something to get some decent marketshare. Best of luck to them.

Rudie32 said,
It's not just speed i care about.. But they have to do something to get some decent marketshare. Best of luck to them.

C'mon, posting to a social network faster than the competition by a few seconds is not brilliant marketing? You must be SMOKING something then. /sarcasm

UndergroundWire said,

C'mon, posting to a social network faster than the competition by a few seconds is not brilliant marketing? You must be SMOKING something then. /sarcasm


Well, it certainly shows off the speed and usability of the OS, which IS a big factor in choosing an OS...

M_Lyons10 said,

Well, it certainly shows off the speed and usability of the OS, which IS a big factor in choosing an OS...
For business users maybe ya.... For teens like me, a few more buttons does not kill especially in exchange you can get a lot more amazing games on the App Store.

tanjiajun_34 said,
For business users maybe ya.... For teens like me, a few more buttons does not kill especially in exchange you can get a lot more amazing games on the App Store.

So what you are saying is your phone can be slow as death and been overly complex but as long as you can get some games on an app store you're fine?

Wat.

DiamondFootprint said,

So what you are saying is your phone can be slow as death and been overly complex but as long as you can get some games on an app store you're fine?

Wat.

Your comment would make more sense if iOS was slow as death. What he's saying is it doesn't matter if WP7 is faster, when iOS is fast enough. I say the same about Android. It doesn't matter if WP7/iOS are faster, when Android is fast enough.

You have to weigh up what's more important: a slight speed increase or a massive selection of apps.

Hardcore Til I Die said,

Your comment would make more sense if iOS was slow as death. What he's saying is it doesn't matter if WP7 is faster, when iOS is fast enough. I say the same about Android. It doesn't matter if WP7/iOS are faster, when Android is fast enough.

You have to weigh up what's more important: a slight speed increase or a massive selection of apps.

iOS is fast enough? Many times for me, iOS was so slow for me that it couldn't even let me "slide to answer" a call before the phone stopped ringing.

tanjiajun_34 said,
For business users maybe ya.... For teens like me, a few more buttons does not kill especially in exchange you can get a lot more amazing games on the App Store.

Cede on the games, but the simplicity of taking a pic on wp7 and sharing to facebook/twitter/wherever without having to launch the app, upload pic etc kicks ass., especially for bone-idle teen like you :-)

M_Lyons10 said,

Well, it certainly shows off the speed and usability of the OS, which IS a big factor in choosing an OS...

OK let me see. WP7 posts to a social network faster by a few seconds. Yeah, I'm sold where do I get a WP7? Oh wait, I'm not an idiot. I don't choose a mobile OS because of childish things.

UndergroundWire said,

OK let me see. WP7 posts to a social network faster by a few seconds. Yeah, I'm sold where do I get a WP7? Oh wait, I'm not an idiot. I don't choose a mobile OS because of childish things.


you maybe don't, but the general public picks a phone based on 'shallow' features/information.
How long did Apple first use 'we got a gazilion apps' even tho 99,99% of them where/are utter crap and useless? and how many people pick a phone only based on CPU speed? only based on nr of Apps etc.

what basis do you use to pick a phone?

Shadowzz said,

you maybe don't, but the general public picks a phone based on 'shallow' features/information.
How long did Apple first use 'we got a gazilion apps' even tho 99,99% of them where/are utter crap and useless? and how many people pick a phone only based on CPU speed? only based on nr of Apps etc.

what basis do you use to pick a phone?

First and foremost, people pick a mobile OS by name or how it looks. If it says Apple, and they are Apple people, they buy it. Otherwise, if the user looks good they buy it. That's why you don't see Windows Phone selling. It's just ugly tiles.

I choose a phone for other reasons.

TogoP said,

Cede on the games, but the simplicity of taking a pic on wp7 and sharing to facebook/twitter/wherever without having to launch the app, upload pic etc kicks ass., especially for bone-idle teen like you :-)

I don't what you mean by launching an app. Anyway there is how it could be done on Android ICS.

1. Open camera app until lock screen
2. Take a photo
3. Click on the top right button to view the image you just took
4. Click facebook
5. Type in your message about the image
6. Post?

How is it slower than WP7? I don't really know how it works on WP7.

Enron said,

iOS is fast enough? Many times for me, iOS was so slow for me that it couldn't even let me "slide to answer" a call before the phone stopped ringing.

My 1st fen iPhone did that when I upgraded to ios 2; it was clear that Apple didn't thoroughly test it. That was fixed in one of the incremental updates however.

I now have a galaxy s2 and an iPad and have no complaints about the speed/smoothness of either one. The iPad is slightly smoother but it's honestly barely noticeable.