Social media is more important than food

Dopamine, the same neurotransmitter that drives us to seek out sex and great food, is also behind our obsession with social media, Sales Angle reports. That's right; our 'need' to keep up with Facebook updates and tweet about Kim Kardashian's latest marriage is so strong that our brains actually place it before our need for food and water.

This is all based on a study performed by Cisco on attracting young people as employees. The study, which surveyed over 2,800 students and young professionals in 14 countries, found that over one in three of the people under 30 would place social media freedom and device flexibility over salary. 56% of all those surveyed said that they wouldn't want to work for a company that didn't allow access to social media, regardless of salary. 41% of employees said that their employer's use of social media helped attract them, and 31% believed that their familiarity with technology helped them to get hired.

The study also found that employees want to decide what devices they use at work, when, where, and how they use them. This is in stark contrast to a lot of enterprises, who try to hang on to the technology that they already have for as long as they can. Many businesses still use aging PCs equipped with Windows XP, although this is changing fast. The study suggests that this might be costing them new talent.

The real finding of the study, though, is just how deeply ingrained social media, and technology in general, has become in our lives. The point where people begin to place the access to the technology that they want at their job over the salary that they receive is a major milestone, not just for business, but for society in general. It says a lot about how we have changed as a society, for the most part within the last decade or so. The Internet has become just as profound as the automobile, or electricity at home. When something that is so integral to our lives is taken away, we feel deprived. To people who are growing up with constant access to the Internet, the Internet is just as important as electricity or indoor plumbing.

Check out Cisco's cool infographic.
 

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Absolutely one of the dumbest survey results I've ever read about!

I KNEW todays generation was totally brain dead! I can't even begin to describe how disgusted this makes me feel/think.

Its a big issue with law enforcement.... many are having problems with their officers being able to go undercover cause of them having or had a social media presence. This is very serious if you think you can go under cover and have had a myspace or facebook account with you're pictures and info plastered all over it for all to have seen or see. I will NEVER have one myself, just don't see the need and I have way too much else to do and enjoy. Want to get a hold to me then figure it out the old fashioned way and ask people.

I'm a college student and I have no such desires to check my Facebook or other's on a regular basis... social media has hardly become an integral part of my life and I like it that way.

Oxymoron:

"Many businesses still use aging PCs equipped with Windows XP, although this is changing fast."

Glassed Silver:mac
PS: Yes I know why they are slow adopting new OS's. Just wanting to poke a funny here.

"56% of all those surveyed said that they wouldn't want to work for a company that didn't allow access to social media, regardless of salary"
No wonder none of these idiots can find jobs. Pathetic.

Hmm they should correlate for more status updates you do the higher your drive for sex. Before a two million pound study I bet im right

zikalify said,
Hmm they should correlate for more status updates you do the higher your drive for sex. Before a two million pound study I bet im right

I saw a study somewhere that correlated a disinterest in social media with a higher sense of self worth... so, if the opposite is true, I'd say you're probably right.

Zappa859 said,
......
...........
...I'll take the higher salary.

Exactly! Give me the higher salary so I can buy a smart phone that give me access to social media, although forced to chose I'd still take the higher salary. The previous generation dealt fine before facebook came along, I am pretty sure I can too.

christracy said,

Exactly! Give me the higher salary so I can buy a smart phone that give me access to social media, although forced to chose I'd still take the higher salary. The previous generation dealt fine before facebook came along, I am pretty sure I can too.


+1

I take breaks from FB, Twitter and Co. Those are refreshing times actually.
I recommend everyone try living a week-a month without Twitter at least (Twitter is worse than FB IMHO).
Improves your life greatly!

Now, of cause I don't say "never again", then again, if Twitter died and I could save all my tweets and my followers' tweets for future reference, which I do (using my IM application on my Mac for Twitter), then I'd be lucky, cause we could all concentrate on proper networks like FB and G+.

Twitter is a half-baked pie, I only use it, cause some updates of my friends are exclusive to twitter.

</rant>

GS:mac

"The Internet is just as important as electricity or indoor plumbing."

Anyone that classes the net the same as those needs to be beaten with a stick. The title is stupid as well. Lets get some fools and lock them up. Take away food , water and warmth and see what they beg for first ? Dont think Facebook is gonna get pole position do you ?

seanseany said,
"The Internet is just as important as electricity or indoor plumbing."

Anyone that classes the net the same as those needs to be beaten with a stick. The title is stupid as well. Lets get some fools and lock them up. Take away food , water and warmth and see what they beg for first ? Dont think Facebook is gonna get pole position do you ?

well the net is becoming that...... my utilities (cable, electric, natrual gas, sewage) are tryign to move everyone to internet billing instead of through the mail, so when this becomes the only way to pay your bill, the net has just become as important as the others if not more important becuase you need it to pay for them

neufuse said,

well the net is becoming that...... my utilities (cable, electric, natrual gas, sewage) are tryign to move everyone to internet billing instead of through the mail, so when this becomes the only way to pay your bill, the net has just become as important as the others if not more important becuase you need it to pay for them

And that has what to do with social media ? Or do you tweet " wow I'm 1337 did my bills online " Not everyone WANTS the internet and still manages to survive.

seanseany said,

And that has what to do with social media ? Or do you tweet " wow I'm 1337 did my bills online " Not everyone WANTS the internet and still manages to survive.

you quoted a sentance that only said the internet is just as important as electricity, not social media is just as important... the internet != social media, hence why I said the internet can be just as important

So when people start dieing of starvation due to lack of interest in food, can they sue facebook? oh wait doesn't matter some idiot will do it anyways....

neufuse said,
So when people start dieing of starvation due to lack of interest in food, can they sue facebook? oh wait doesn't matter some idiot will do it anyways....

No, that means we can take comfort in knowing that nature has corrected itself eliminated the weak. I laugh when I hear kids complaining about not being hired because of what is on their FaceBook page. Post evidence of being stupid and you will be treated as such.

zeke009 said,

No, that means we can take comfort in knowing that nature has corrected itself eliminated the weak. I laugh when I hear kids complaining about not being hired because of what is on their FaceBook page. Post evidence of being stupid and you will be treated as such.

While I do think that employers do look a bit too harsh on many natural things and have a tough time reading stuff lightly, I second your statement by at least 50%.

Just don't post everything as "public", idiots...

Post it to your friends and create a list of people that will be in the "exclude visibility to:" option...
In that list, put your employer, should he try to friend you, he's not on the same level as your drinking buddies/wife/family/etc...

Always give your posts an exclusion list, whether you use it or not, that's up to you and you can easily rule in and out people later on.

That's how I do it, works a treat!

GS:mac

I just straight won't hire anyone that does not know how to set their facebook privacy settings. We work with computers and stuff like that is an indication of total incompetence and ignorance.