Sony Ericsson is "curious about Windows Phone"

The Windows Phone platform has been receiving great reviews from many respected sources since its launch. With a new update to the platform (Mango) having been rolled out, the OS is continuing to expand its feature set and is battling iOS and Android on nearly every front.

Despite this, CEO of Sony Ericsson, Bert Nordberg, has stated that his company isn’t ready to support Windows Phone. He even went as far to say that Android is still a better OS, which shouldn’t surprise many as the smartphone OS is one of their cash cows at the moment. But if you are a fan of Sony Ericsson hardware, there may be hope that the company could support Windows Phone in the future. In a quote from the Wall Street Journal (via Phonescoop), the CEO states,

"At this point I wouldn't feel comfortable investing in a platform that isn't as good as the one that we currently use," said Nordberg. "Therefore we have remained with Android, but I am quite curious about Windows Phone. However, our Android strategy has been successful and the best choice we could have made, considering the growth of the Android platform

Many chose to focus on the fact that Nordberg called out Windows Phone for not being as good as Android; this shouldn’t be a surprise as who is going to openly bash their own OS on many of their devices?  But, the good news is that Nordberg did state that he was curious about Windows Phone.

Clearly the OS has gotten the attention of Nordberg and by all accounts he is able to get the company to release devices running the OS. While Sony Ericsson is not yet producing Windows Phone devices, the OS is at least on their radar.

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Care to explain exactly why you think it's junk? Because after using a windows phone (HD7 with mango) and Android phone (Inspire 4G) and an iPhone 3GS. I couldn't imagine going back to Android or iOS. Not that there is anything wrong with Android or iOS but the level of integration is really amazing and with Microsoft having to actually compete against juggernauts like Apple and Google in the phone market, this can only get better for us the consumers!

"The Windows Phone platform has been receiving great reviews from many respected sources since its launch."

Um no it hasn't. Anyone who has used it knows it's junk.

Steven Hutchison said,
"The Windows Phone platform has been receiving great reviews from many respected sources since its launch."

Um no it hasn't. Anyone who has used it knows it's junk.


Uhh... I have two and love them to bits! I like the fact that I can get any information I need in seconds without having to jump through hoops. Before WP7 I used Android and Windows Mobile (every version of WM!) and while nice and extensible, the interface often got in the way of the content.

Steven Hutchison said,
"The Windows Phone platform has been receiving great reviews from many respected sources since its launch."

Um no it hasn't. Anyone who has used it knows it's junk.

Weird, that on sites that allow reviews, like Cell carriers, and large retail stores, WP7 devices are in the top of phone ratings and reviews if not at the very top.

Weird that everyone BUT you isn't smart enough to realize how horrible their phone is...

Going back to the iPhone or Android is a pain in the freaking ass. Just simple things of making calls, flipping to send a text, opening a web page, or flipping through a couple of Apps, the first thing you notice and miss is the amazing speed of WP7 and consistency. Actually having the camera App lot and work and not lag and FC is an amazing thing compared to Android, magic even. Not having to dig through lists of icons and open Apps to get information on iOS is another thing that gets old, when WP7 has all this information as you like it on the main screen.

The GPU accelerated UI is enough of a performance difference, that the fastest Android seems sluggish, and when Android starts eating RAM because of how Dalvik works, and the system gets even more sluggish and starts terminating important Apps you 'must be left running', it feels like going back to using a computer in 1989 again.

iOS is tolerable, and at least has some UI acceleration but its code execution speeds when dealing with any size of data is painful. Opening a spreadsheet in numbers that is tiny to average demonstrates this rather quickly, yet opening a 30MB OneNote Notebook on WP7 is instant, and even a 10MB Excel worksheet is instant.

If YOU used WP7 (even pre Mango) for a day, you would know better.

a sexy sony ericsson design + windows phone 7 and Ill be buying it the day it comes out. To me right now all the wp7 phones are so ugly.

Soldiers33 said,
a sexy sony ericsson design + windows phone 7 and Ill be buying it the day it comes out. To me right now all the wp7 phones are so ugly.

You know what I think you're right. I have an Omnia 7 I'm really happy with the OS but the phone is a tad dull. I really cannot wait for the Nokia's especially looking at the Sea Ray and if the likes of Ericcson came on board, well that what be fantastic. I got my other half an Xperia Ray and that is great little device, very impressive.

they are saying this because they cannot put their crap on Windows Phone, because they are locked out from screwing up with the interface. all they can do is put a hub in there. This is something i really am happy about Windows Phone.
Android on the other hand is easy to mess with, easy to made fugly. if i ever buy an android phone, it would be a Google Vanila phone. no crap for me; thanks but no thanks!

To be honest. I think he's a little frightened about the changes that are happening in the market. Look at what Microsoft is doing. Their XBox (and Zune)ecosystem is going to now be on WP7/8, XBox 360, and (the real thing to be frightened about) Windows 8 by default. Sony has pretty much failed to get its Android ambitions off of the ground in a sustainable way, and in this competitive market space you only get one shot.

The way I see it, Sony needs to build a competitive counter to what Microsoft is doing. They need to build a joint venture with Google to build a complete framework for gaming on Android phones that all manufacturers can license and build their own version of a "Playstation" certified phone. This way there is standardization of controls, APIs, and certification of design. This partnership could also add the Google TV functions to Playstation 3s giving Sony and Google (who already have a partnership) the ability to compete and integrate Google services to an already impressive gaming system. It would take time, but third party Windows 8 Software could also be developed and expanded upon with Sony's Windows PC/Laptops and create a competitive system that could in theory challenge MS on the desktop (It just will have to be downloaded and installed instead of being native out of the box for other PC manufacturers).

Unfortunately this will probably never happen primarily Sony and Google compete in a number of different Markets (including Music), and there is noone that could "force" decisions to be implemented the way Microsoft can with Steve Balmer. (Say what you will about the guy, but he's got the force of will to make everyone in "House Microsoft" do what he wants.)

In the end I think Microsoft will win this game mostly due to a lack of vision by Sony and their unwillingness to change how they do business.

To be fair, Bert Nordberg is right that there is not much to fear today about Windows Phone, but its not about today, its about tomorrow. Nokia Windows Phones and Tablets (yeah you read that right) will be a force to contend with next year and have the potential to shake the market to its bones.

Edited by Drewidian, Oct 3 2011, 3:34pm :

You have a lot of good points, but unfortunately your whole argument is invalid because you are talking about Sony. This is Sony Ericsson, a completely independent company with some financial and technology backing from Sony and Ericsson respectively.

SiLeNtDeAtH said,
Funny coming from a guy whose devices are not as good as anyone else's.

In raw hardware specs, perhaps. In software functionality and the amount of updates Sony Ericsson is doing the best of all brands out there, by far. Android as it comes on the recent Sony Ericssons is extremely fast and packed with features (full USB-OTG, HDMI, ...)

SiLeNtDeAtH said,
Funny coming from a guy whose devices are not as good as anyone else's.

In raw hardware specs, perhaps. In software functionality and the amount of updates Sony Ericsson is doing the best of all brands out there, by far. Android as it comes on the recent Sony Ericssons is extremely fast and packed with features (full USB-OTG, HDMI, ...)

Skyhawker said,
Doesn't really matter anyway...How much money is Microsoft making from Android licenses?

Indeed. They have aesthetically very pleasing designs.

Skyhawker said,
Doesn't really matter anyway...How much money is Microsoft making from Android licenses?

Once Microsoft's FAT patents get invalidated in Microsoft vs Motorola's court room showdown, nothing.

Joey S said,

Once Microsoft's FAT patents get invalidated in Microsoft vs Motorola's court room showdown, nothing.

You think that's the only patent MS has going for them?

Sraf said,

You think that's the only patent MS has going for them?

+1. It's a strong case. Otherwise these companies wouldn't be working out arrangements like they are...

FMH said,

Indeed. They have aesthetically very pleasing designs.

Oh wow, I certainly meant to reply to the person above you.

Cyborg_X said,
Unless Sony can replace XBOX/Zune integration with PS3/Qriocity I cannot see this ever happening.

Replace it, no. Add it as a Hub, yes.

Cyborg_X said,
Unless Sony can replace XBOX/Zune integration with PS3/Qriocity I cannot see this ever happening.

The thing is SE is NOT Sony. it's mostly Ericsson, though it's a lot more Sony now than it used to be. and SE had to fight tooth and nail for years and years to make a Playstation phone and even then it's not. SE does not have to use Sony/SCE technology.

and their playstation integration with android is failing hard, and since they don't have their own mobile system and isn't a software company. it doesn't overly matter to them.

Cyborg_X said,
Unless Sony can replace XBOX/Zune integration with PS3/Qriocity I cannot see this ever happening.

Yeah, regardless of how much interest Sony has in the Sony Erickson entity, I would wager they'd fight this pretty hard with whatever means they had (And they're a fairly shady company, so if I were Erickson I'd be nervous personally)...

I would be surprised if this ever happened.