Japanese electronics giant Sony has taken an extraordinary step to cash in on the war in Iraq by patenting the term "Shock and Awe" for a computer game.
It is among a swarm of companies scrambling to commercially exploit the war in Iraq, which has killed more than 5,000 soldiers and civilians in the space of three weeks.
MediaGuardian.co.uk has learned that Sony is set to launch a computer game called "Shock and Awe", having registered the defining phrase of the coalition's military campaign as a trademark in the US.
It registered the term as a trademark with the US Patent and Trademark Office on March 21 - just one day after war started. It wants to use it for computer and video games, as well as a broadband game played both locally and globally via the internet among PlayStation users.
After September 11 2001 terrorist attacks, the US PTO was flooded with applications for trademarks for products bearing legends such as "the war on terrorism" and "remember the twin towers".
At the time applications were also been filed for products inscribed with the phrases "Osama, can you see the bombs bursting in the air?"; "Osama, Yo' Mama"; "9-11-01, lest we forget"; and "Operation Enduring Freedom".
The rush to make a quick buck from the attacks attracted widespread criticism from people concerned that companies were profiting from the tragedy.
News source: Voodoo Extreme