Sony suspends pre-orders for PS4, fearing Christmas stock shortages

Sony’s PlayStation 4 and Microsoft’s Xbox One were announced a few months apart, but it’s the latter that’s been generating the lion’s share of headlines, although not always for the best of reasons. Even so, pre-orders for both consoles seem to be doing pretty well by all accounts.

For Sony, PS4 pre-orders are going so well that the company has reportedly directed major retailers in the UK to stop accepting them. As The Telegraph reports, the instruction was given in order to avoid stock shortages, particularly in the lead-up to the all-important holiday season, when the two consoles will go head-to-head in the battle for Christmas sales. 

Some retailers believe that Microsoft will soon follow Sony’s lead, by instructing that pre-order books be closed for the Xbox One.

Neither console has a confirmed release date yet, although global retail giant Toys R Us apparently let the cat out of the bag a couple of weeks ago, when its website claimed that the Xbox One would be made available on 29 November, two weeks ahead of the 13 December availability date that it cited for the PS4.

Source: The Telegraph | image via Sony

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Sony's PlayStation 4 and Microsoft's Xbox One were announced a few months apart, but it's the latter that's been generating the lion's share of headlines,

Maybe on NeoWIN that's the case, not the internet as a whole.

Gotta love these planned "shortages" and the folks who let themselves be manipulated by them. Companies try this tactic all the time to project the image that there is greater demand for a given product than there really is. Then when people see "backordered" or whatever on a website, they think, "Hey, this must be a hot item. They ran out of stock already. I need to order one right now!"

Anyway, carry on, kids. You're putting on a fun show for us old-timers.

I always wondered what would happen if someone like Sony or MS came out one day and announced a console, then said "And it will be available immediately for next day shipping tonight"... would everyone just panic and run wild? *LOL*

neufuse said,
I always wondered what would happen if someone like Sony or MS came out one day and announced a console, then said "And it will be available immediately for next day shipping tonight"... would everyone just panic and run wild? *LOL*

There would be a lot of Nerd Rage on the streets. Could the worlds first nerd riots

omg think of how tight the security would need to be for getting one...

I would like to know what the daily output of the console is, considering the limited amount of nfs units currently they must be really short on supply

deadonthefloor said,
Wow, the MS article about the same issue has way more haterade than this one.

It is true that people just love to hate on MS.

Link plz

deadonthefloor said,
Wow, the MS article about the same issue has way more haterade than this one.

It is true that people just love to hate on MS.

There was a time Microsoft bullied the industry. They made Kim Jung-un of North Korea, look like Barney the dinosaur in comparison. They've dialed it down since those days.

I remember seeing the Super Famicom (SNES) two years before it was available in the UK!

The games industry always works like this, games for the Xbox One & PS4 have spent the last 1-2+ years in development and it was no secret that 2013 was going to be the year these new consoles hit retail

I expected this. It's been so long since Microsoft or Sony released a new console. Gamers have been waiting for these improvements and have money burning in their piggy banks.

I'd imagine it would be damn near impossible to find one (unless you get really lucky) in stores come end of December. I wonder why they can't produce more consoles to match the demand?

este said,
I wonder why they can't produce more consoles to match the demand?

There is only so much you can make per day you know,

este said,
I wonder why they can't produce more consoles to match the demand?

They could but they choose not to so they can create buzz. It's a common marketing strategy. Hell, Sony is a multi-billion dollar company. Rest assured they have done their research and know damn well what the demand is.

Microsoft almost has to follow suit, or else it will appear more people are wanting the PS4.

It's all about perception.

Edited by COKid, Aug 15 2013, 6:22am :

This is so silly. Let's say Sony sell 10m and have none of the shelves due to limiting stock. MS decide not to limit stock and sell 30m - Who's the winner when Microsoft releases a PR statement with those numbers?

So both MS and Sony are worried they wont have enough stock. People were bashing MS for its delays, but it appears both are concerned they can't meet demand at launch. Sony hasn't outright delayed anything yet though, but do we know how many countries they are launching in as of now?

While I personally am not worried about delays and all that, I can easily see how Microsoft's approach would be more annoying to those affected.

Company name is irrelevant really. Sony delayed the release of the PS3 in Europe and elsewhere after all...