Sony to now focus on digital imaging, gaming and mobile

Sony outlined its new strategy for turning the once huge electronics company around today. In a press release, the company said it would be focusing its energies on three main areas of its business.

One is digital imaging, which includes its cameras and video recorders. Another is the gaming space, which includes its Playstation division. Finally it will put its energies into improving its mobile technology subsidiaries. That includes its Xperia smartphones, its tablet business and its VAIO notebook division.

Even with this change in strategy, Sony says it is still committed to its television division and plans to return that business to profitability. It will also launch new businesses that will include developing new medical technology, electric car batteries and "4K" televisions, which have four times the amount of resolution as today's current HD picture.

Sony also confirmed plans leaked earlier this week that it intends to lay off 10,000 of its employees, or about six percent of its workforce, during its next fiscal year. Sony has said that for its last fiscal year, which just ended on March 31, it expects to take a $6.4 billion loss.

Reuters reports that in a press conference this morning, new Sony CEO Kazuo Hirai said, "I am determined to transform and revive Sony. This is our only chance to change."

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19 Comments

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I really like some Sony goods, my 5.1 1000W Home Theatre was reasonably priced at £165 and is pretty amazing. My sony blu-ray player was only like £100 and is still going strong, got a cybershot camera, years back, still is an amazing camera and all items still functioning perfectly. Never been a fan of Bravia tv's, never liked the menus.

But guessing all these items were from when Sony had a better reputation but ever since the whole PS network fiascal and thus losing loads of sensitive information, things just seem to have gone down from there

Hope they can get back on track and start making great products again

We are truly better off without Sony floundering around selling over priced gear telling us to get 2 jobs to afford their brand name, putting rootkits on our pc's shutting down sites like lik sang and making laptop batteries that catch on fire and exposing our personal info to hackers. Sony have been one of the worst and arrogant anti consumer companies for the last decade and it got old seeing the lobotomized Sony fan defend them at every turn.

I will enjoy the day the doors are shut on sony.

swanlee said,
We are truly better off without Sony floundering around selling over priced gear telling us to get 2 jobs to afford their brand name, putting rootkits on our pc's shutting down sites like lik sang and making laptop batteries that catch on fire and exposing our personal info to hackers. Sony have been one of the worst and arrogant anti consumer companies for the last decade and it got old seeing the lobotomized Sony fan defend them at every turn.

I will enjoy the day the doors are shut on sony.

As opposed to EA installing rootkits on our PCs, Microsoft shutting down business models like Lindows, Apple making iPhones that explode on Aeroplanes and Facebook/Google exposing our personal information to Marketers? You type like Sony are the only ones to every do/have any of these things.

In a market flooded with cheap Chinese/Korean knock-off products (Olin, Soniq, LG), Sony still make some of the best products out there.

I will not enjoy the day when a pioneer in the industry goes under.

CrimsonBetrayal said,

As opposed to EA installing rootkits on our PCs, Microsoft shutting down business models like Lindows, Apple making iPhones that explode on Aeroplanes and Facebook/Google exposing our personal information to Marketers? You type like Sony are the only ones to every do/have any of these things.

In a market flooded with cheap Chinese/Korean knock-off products (Olin, Soniq, LG), Sony still make some of the best products out there.

I will not enjoy the day when a pioneer in the industry goes under.

So your only response to his comments is..."but but others are doing it too"?

Sony was a hardware pioneer, but their entertainment division has killed all creativity, limiting most of their hardware. Also, Sony's obsession with proprietary formats is one of the main reasons I refuse to buy their stuff.

The Gunslinger said,

So your only response to his comments is..."but but others are doing it too"?

Sony was a hardware pioneer, but their entertainment division has killed all creativity, limiting most of their hardware. Also, Sony's obsession with proprietary formats is one of the main reasons I refuse to buy their stuff.

But, there is nothing wrong with their hardware. Their problem is that they must price their products better, and maybe offer a little more incentive to buy. But the pricing is usually the issue most people complain to me about.

IMO,the PS2 was much better than the original Xbox. Then the Xbox 360 came out along with the PS3. My how things quickly changed.

Then you have the Vita. Can somebody take a picture of anybody using it out on the wild? I have yet to see anyone with these devices. Besides the name reminds me of Vista (YUCK).

Lastly there is Sony's Google TV integration. That was a flop. You are better off with an Apple TV or an Xbox 360 to get your media consumption needs.

Full Disclosure: I own everything I mentioned here except for the Vita and Sony's Google TV. I do have the Revue though.

Focussing on Playstation is the plus for me, I still like most of the business methods they use on their gaming platforms and hope they can be expanded on in the future ('open-ish' platforms, free online play, creative/risky gaming IPs).

They need to focus on making better products at a reasonable price. To be honest Sony needs to just go away, they are not useful anymore. Rootkits were enough for me for them to go under and in all the other crap they have done over the years and Sony is a company that just needs to die.

swanlee said,
They need to focus on making better products at a reasonable price. To be honest Sony needs to just go away, they are not useful anymore. Rootkits were enough for me for them to go under and in all the other crap they have done over the years and Sony is a company that just needs to die.

Dislike

swanlee said,
They need to focus on making better products at a reasonable price. To be honest Sony needs to just go away, they are not useful anymore. Rootkits were enough for me for them to go under and in all the other crap they have done over the years and Sony is a company that just needs to die.

Quite the contrary, some of the best entertainment products I have ever owned have been made by Sony. I look forward to hearing about new products from them and with this 'rebranding' they are doing now I only hope it makes them stronger.

Shyatic said,
No more VAIOs? YAY!

Read the article again. VAIO's come under the "mobile" section...


Finally it will put its energies into improving its mobile technology subsidiaries. That includes its Xperia smartphones, its tablet business and its VAIO notebook division.