Sony Updates Bravia LCD TV Lineup

Sony has updated its Bravia line of flat-panel LCD TVs to include the XBR5, XBR4 and W series, all of which feature 1920x1080 (1080p) 10-bit panels and will be available in 40", 46" and 52" screen sizes. All new models include BRAVIA Theatre Sync for hassle-free multimedia viewing, Xross Media Bar interface and the Sony Digital Media Extender. With DMeX, users can plug in an optional Bravia Internet Video Link module to access the internet and stream HD content from AOL, Yahoo! and Grouper.

As for family-specific features, the W series TVs feature a brushed metal frame bezel, Live Color Creation technology, x.v.Color technology and BRAVIA Engine EX video engine while the HDMI ports support 1080/24p and 1080/60p sources.The XBR4 and XBR5 feature a glass frame, 120Hz "Motionflow" and BRAVIA Engine Pro circuitry for upconverting 720p and 1080i content. Prices will range from $2,700 for the KDL-40W3000 to $5,100 for the KDL-52XBR5. Most models will ship in August while the KDL-52XBR5 will hit the market in September.

"Our BRAVIA flat-panel LCD HDTVs have the leading market share because they deliver an outstanding level of picture quality and style that people appreciate. The new line elevates our commitment to full HD1080p televisions displays, while offering many more choices," said Sony Home Products VP Randy Waynick, senior vice president of Sony's Home Products Division.

News source: DailyTech

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