Spotify now has 10m subscribers, a 100% increase in 18 months

In December 2012, Spotify announced it has reached five million subscribers worldwide since it launched four years previous to that date. Today, the company said that it has reached another milestone and now has 10 million subscribers in 56 countries.

Today's update means that Spotify managed to add another five million subscribers just 18 months after it added its first five million. The company also announced that it has 40 million active users worldwide, which means that about a quarter of them pay for the premium service.

The numbers show that Spotify continues to expand, even as rivals like Rdio and Deezer try to take away some of its market share. It also shows that lots of people are willing to spend money to access a music service that's based on streaming content rather than downloads, like Apple's iTunes service.

To celebrate the occasion, Spotify has released a rather cool infographic which you can see below this post. It shows that its users have created 1.5 billion playlists on the service since it launched and five million of them are made or updated every single day. If you read the guitar outline text, it also says 70 percent of their paid premium users in 2010 have stuck around. In other words, there is not a lot of turnover on the service.

Source: Spotify | Image via Spotify

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17 Comments

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The only thing keeping me from saying Spotify is the single greatest piece of software of all time - NO t00L - that is almost a deal killer.

I love every single minute of my Spotify subscription, I became a subscriber the minute it became available in the US, it is worth every penny.

Majesticmerc said,
Couldn't you just use Spotify?

Having used both, I went back to Xbox Music after using Spotify for a year, which was how long it took for it to basically play the exact same songs no matter what I started from in radio selection. I also found it difficult to find new music as it never once recommended me music I actually listened to.

I don't know that I'd want to see Microsoft buy them I think competition is good, and spotify is a good service, it just wasn't a fit for me.

Microsoft should've bought them out 2 years ago or so before it had even touched US soil. I think we all saw this as something that'd be huge. By now, it'd be one expensive ass acquisition...

It's the only streaming media sub I own, it just came to my country 5 or so months ago. Expanding to more places helped for sure.

Not to mention that the base membership is basically that of the old Real Player - nothing. Signing up is easy (if you have a Facebook account, use that) and it's multi-platform (only Linux distributions are lacking a client for now).

PGHammer said,
Not to mention that the base membership is basically that of the old Real Player - nothing. Signing up is easy (if you have a Facebook account, use that) and it's multi-platform (only Linux distributions are lacking a client for now).

Well not completely multiplatform, at least for free accounts anyway!!!

Spotify has a Linux desktop application. It lags behind the Windows application, and technically it's only a "preview", but I've been using it for years without issue, and it's regularly updated too! :)

I currently use the Linux version and even though it lags a bit, I got the new black looking client just a week after it came out on Windows/Android.

T3X4S said,
Love it - best $10.00/mo. I ever spent

Agreed. I look at all my monthly outgoings and Spotify is the one thing I really would not want to sacrifice!