Sprint slams Verizon and AT&T's data sharing plans

Verizon Wireless and AT&T, the nation's number one and number two wireless carriers, have recently launched their versions of a data sharing plans for smartphones and tablets. Verizon introduced the Share Everything plan in June and AT&T launched the Mobile Share plan one month later.

Both companies have tried to make the argument that their data sharing plans are more economical for a family to use. That's not how Sprint, the nation's third biggest wireless carrier, sees it. This week, Sprint announced it will be taking on Verizon and AT&T's data sharing plans head on with a new marketing campaign.

According to Sprint vice-president Caralene Robinson, "The concept of sharing a monthly data allowance across a family or group of users increases the likelihood for a surprise monthly bill due to data overage charges."

Sprint offers its customers the choice of a truly unlimited data plan for its smartphones. In addition to the new ad campaign, including the TV commercial shown above, Sprint has launched a new website that tries to show how its plan is cheaper compared to the data sharing plans from Verizon and AT&T.

Of course, some families may use less data than others so it may actually be cheaper to sign up for one of Verizon's and AT&T's plans. However, it's hard to argue with Sprint's viewpoint that having an unlimited plan eliminates a lot of issues with paying the cell phone bills.

T-Mobile apparently agrees; the nation's fourth biggest wireless carrier will also launch its own unlimited data plans starting September 5th.

Source: Sprint press release

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8 Comments

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Its all in the marketing! AT&T and Verizon are telling customers they are paying less, well maybe less per device over the long run. But most of the (potential) savings comes when you have more than 3 or 4 devices or more. In the mean time individuals or a couple still have to pay the same if not more and typically get less. Where are the economic plans for those with only a couple phones?

Richeemxx said,
Where are the economic plans for those with only a couple phones?

you want these companies to offer specific plans for every possible combination of users?

capr said,

you want these companies to offer specific plans for every possible combination of users?
No, he wants these companies to offer plans that actually benefit people.

These plans are money grabs at best. They are absolutely gouging people while telling them they're getting a deal. I already have a family plan with AT&T, and four smartphones. I'd be paying $70 more for the equivalent "shared" plan.

They're going to turn around and shove this stuff into the FCC's face as a way of saying that they are trying. They are trying. Successfully trying to screw the customer.

The slaves always appreciate it when the data cartels feign their somehow actually competing and "save" consumers money. Reminds me of when the "free market" actually existed.

Hahaiah said,
The slaves always appreciate it when the data cartels feign their somehow actually competing and "save" consumers money. Reminds me of when the "free market" actually existed.
I just don't get who actually ends up saving money on these plans. It must be a very select few. I'd be paying $70 more for the exact same stuff (well, unlimited minutes that I don't use) on AT&T.

Hahaiah said,
The slaves always appreciate it when the data cartels feign their somehow actually competing and "save" consumers money. Reminds me of when the "free market" actually existed.
T-mobile is actually the best as soon as they go unlimited as planned. With the exception of LTE... they're the best feature to price ratio. Sprint charges an extra $20 for 2GB of tethering... With tmobile, it's included. I'm seriously considering switching as soon as my plan is up

It's good to see competition like this, I love Sprint, had to leave them because they did not have any decent WP7 devices

Ely said,
It's good to see competition like this, I love Sprint, had to leave them because they did not have any decent WP7 devices
I left with5 lines for the same reason. No Windows Phone support.