Feel like online ads are getting more annoying? You're not alone. Consumer advocates are up in arms over adware--a new class of advertising products that typically install on your PC as part of a software download. Once it's there, adware does tricks like putting commercial links and ads on Web pages you visit--without the site's consent.
Recent adware controversies have centered on Gator and Ezula, two firms that bundle their adware with dozens of popular programs, including the game Snood, utilities like WeatherBug, and file-sharing software such as Kazaa and AudioGalaxy Satellite.
Ezula's TopText, in contrast, works by overlaying hyperlinks onto whatever Web page you're viewing. While visiting ESPN.com, for example, you might see a yellow TopText link on the word football that, if clicked, would take you to a competing sports site.
The trend shows few signs of abating. Ezula and Gator say that their advertisers are very pleased with results, and they claim that millions of PCs have loaded the software. Please... :right:
News source: PCWorld