Steve Jobs sends Chilean miners iPods

The story of the Chilean miners is nothing short of extraordinary. After surviving the collapse of the mine and then surviving for 69 days underground, 33 men have quickly captured the hearts of all who followed this incredible rescue operation. 

For the men, who averaged about $1,600 a month working in the mine, this is has been a life changing experience on many levels. While book deals, movie deals and a generous singer giving each of them $10,000 all are on the list of things they have received, Steve Jobs has reportedly also sent each of them a brand new iPod, as reported by Reuters.     

The donation of the iPods does not distinguish if Steve Jobs made the donation or if Apple itself gave them the new iPods, but either way, it makes for good marketing. 

The events that unfolded in Chile, while traumatic for those who were trapped, has ended with the best possible outcome. All 33 miners have made it safely back to the surface after the nightmare that will surely go down as one of the greatest rescues of all time.

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It's sad how in this day companies do not give items for compassion, but for their marketing/public image.

I don't see this is "you just went through something terrible so we want to give you this because we care" as much as it's "if we give you these iPods it will make our company look like we actually care about people."

Those iPods preloaded with iDigit?
Apple should rather take care of the people making the iPhone, they are propably worse of than the miners (no disrespect). And yeah, giving each of them 400 bucks is way better then an ipod!

Donations that I saw....

Apple - Donated iPods to get their name out
Oakley - Donated Sunglasses to help the miners transition from the darkness to the light AND to get their name out.
Singer - Donated 10k each out of the kindness of their heart
Business man - Donated 10k each - Donated 10k each out of the kindness of their heart

It's a nice gesture but kind of late -- they should have sent them once they knew about them being trapped down there! That would have kept them busy and entertained...

Assume that they did it for publicity. If so:

So. What.

If it makes even a few of these miners happy, that's all that matters. Find it a bit pathetic really that some people always focus on the negative side of things, especially given who was the sender in this case.

Ridiculous. Lame publicity. Come on, an ipod?? Gotta be kidding. Oprah gave one CAR to every person in her studio audience. Apple Inc , ok, Steve Jobs...(!!!) gave the miners what, $100 to build ipods? Makes me want to puke...

I'm curious ... isn't this old news???

I read somewhere that Steve Jobs did send iPods to the Chilean miners but WHEN THEY WERE TRAPPED not after being rescued.

Unless this is a deja vu ... x.x

I always try to resist reading the comments on these news articles because it's extremely frustrating and depressing to see how many pompous retards their are.

Ha ha, good gesture? He should of sent them their most expensive MAC, he just did this so they go spend what little cash they have on their products.

If I were trapped for over 2 months the last thing on my mind would be getting a shiny toy from Apple. But obviosuly it worked: It made many headlines and there's already over 100 comments on Neowin's post alone. Steve Jobs could sneeze and make the evening news. It's absolutely phenominal to observe.

C_Guy said,
If I were trapped for over 2 months the last thing on my mind would be getting a shiny toy from Apple. But obviosuly it worked: It made many headlines and there's already over 100 comments on Neowin's post alone. Steve Jobs could sneeze and make the evening news. It's absolutely phenominal to observe.

Yes, you've made 2 comments yourself. What's your point?

probably has been said already. what would have been a nice gesture is an iPhone with a 5 year subscription plan to make sure they are always connected to the outside world. An iPod? what in the world was he thinking?

ipods? what a dick, he should at least given them money and not some ipod that is said to be "new" and not used. If he really wanted to help them, he should have given them money or at least an apple product to sell on ebay that would get them some money.

Everyone going on about the sun glasses company im sure they where asked to help since the miners did need glasses...... for medical reasons as for steve jobs if he wanted free publicy with the money he and apple have they could have donated 33 million usd one million for each of the miners and there familys but ipods give me a break............ PS all the people going on about how poor they think chilly is remember there are people living on 19k in the us and uk.

Michael Schumacher donated 10 million dollar to the Tsunami disaster, so I don't see why 33 iPods should get headlines....seriously...sigh

TIP OF THE DAY: Did you know Apple products have a retail price in Chile of twice the amount a normal US customer has to pay?? So if an iPod price is $200 in US, the price in Chile will be $400 (and it is not a matter of currency conversion!)... Don't forget there's a BIG difference between the household incomes of these two countries.

Shame on you mr. Jobs!! At least afford a decent way of promoting your products.

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