Steve Jobs wanted to dump Google Search

Since his untimely death last year (yes, it will really have been a year tomorrow), the absence of Steve Jobs has become a favorite scapegoat for Apple product failures, replacing the previous favorite scapegoat of the presence of Steve Jobs. And while tech bloggers wonder aloud whether Apple Maps would've been better with Steve at the helm, his anti-Google offensive could've been even more radical.

A new article from Business Week delves into how the absence of Jobs has affected Apple (in case you're wondering, it's holding its own pretty well), but also reveals that Jobs had seriously considered banning Google search from Apple products altogether. Ultimately, the idea was thrown out - for now, at least - over fears of how consumers would react to the change.

We don't know how seriously Apple considered dumping Google search, or what it considered replacing it with (Bing? An in-house solution?), but it just goes to show how deeply Apple's war with Google goes, and that it could be even more radical if Steve were still at the helm.

In the meantime, even though Google search is still on iDevices, don't think that there's been a ceasefire under Tim Cook. Apple is still aggressively locking Google out of iOS 6, highlighting competing services, and still actively considering dumping Google in regions where it isn't as dominant as in the US or Western Europe.

Source: Business Week | via Gizmodo

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ILikeTobacco said,
Except this article says nothing about that statement and only talks about his desire to drop Google search. devHead specificially says that this one peice of inforation(that he wants to drop Google search) is somehow proof of him being a wack. You are bringing other reasons in which are valid, but devHead said this one pieces of information by itself is proof.

Wrongo! I said "just one more tidbit of information". Please, when Jobs was alive, there were all kinds of things pointing to what a self-absorbed, pompous, jerk he was. Not just this one, just one more. Don't misquote, bro. I mean, keep users from using the most popular search engine on the Internet? It was simply another feature of his personality that truly showed what a nutcase he was.

devHead said,
Just one more tidbit of information revealing what a psycho wack Steve Jobs was. No big surprise.

Here's to the crazy ones...

Steve had no respect for Google and believed that their 'do no evil' mantra was bull**** (in his words). Apple has always aimed at controlling their products from end to end. Hardware > Software and even Sale (thats why there are Apple Stores). Not because they are nazi's, but because they believe thats how you make the very best products. If you don't like that idea then you have a choice not to buy them.

Was he an arse hole at times? A jerk? Self-absorbed? Probably. If you read his biography then you can certainly find many flaws in his personality, and many of which he was totally aware of. However what you cannot deny is that he had a very real passion for what he was doing, and was very good at it. He didn't go 'thermonuclear' on google because they were competing - else he would have done that with WP and everything between. He did so because Google worked closely with Apple on the original iPhone, had Eric Schmidt on its board and then they turned around and started competing using what Steve believed to be stolen ideas. Basically he thought they piggybacked off Apples investment and work. If you look at Android before 2007, it looked like and was designed to compete with Blackberry. They changed it to compete with the iPhone instead and based its design off of iOS. That's why he hated Google, before that he actually wanted them working with the iPhone. So he wanted to correct the 'wrong' he felt had been done to him and Apple. He was a very passionate person and as such could take things very personally.

They say the line between genius and crazy is a fine one.

Anyway thats just my 2c.

devHead said,

Wrongo! I said "just one more tidbit of information". Please, when Jobs was alive, there were all kinds of things pointing to what a self-absorbed, pompous, jerk he was. Not just this one, just one more. Don't misquote, bro. I mean, keep users from using the most popular search engine on the Internet? It was simply another feature of his personality that truly showed what a nutcase he was.

I didn't misqoute. You said here is one more thing that points to him being crazy. Search engine preference in no way points to any personality disorders.

JessJess said,

Steve had no respect for Google and believed that their 'do no evil' mantra was bull**** (in his words).

To be fair to Steve. He had plenty of respect for Google in the early days. so much so that he mentored Sergey Brin and Larry Page, and also had Eric Schmidt on Apple's Board of Directors. So when Google started to introduce products which competed in Apple's, understandably he would have felt betrayed and upset.

ILikeTobacco said,
I didn't misqoute. You said here is one more thing that points to him being crazy. Search engine preference in no way points to any personality disorders.

I think you're missing the bigger picture here.

JessJess said,

Steve had no respect for Google and believed that their 'do no evil' mantra was bull**** (in his words).

Is this in defense of him being a wack? You wrote what steve felt about google. If you want to disprove that he was a wack, you should write about why you feel he wasn't a wack.

JessJess said,

Apple has always aimed at controlling their products from end to end. Hardware > Software and even Sale (thats why there are Apple Stores). Not because they are nazi's, but because they believe thats how you make the very best products.

Where the hell does this quote fit into the original argument? Everyone knows this and some would gladly pay outta their nose for another unnecessary $29/$39 'accessory' Apple forces down their throat, and some others will finally realize what a ripoff scam artist of a company they've been supporting. Also, getting scruffed up brand new phones out of the box isn't the definition of a 'best product' now, is it? Nor is a sub par feature set, for one which Cook recently publicly apologized for.

JessJess said,

Was he an arse hole at times? A jerk? Self-absorbed? Probably. If you read his biography then you can certainly find many flaws in his personality, and many of which he was totally aware of.

That's precisely why the guy called him a wack. You seem to agree here, with your analysis. So why did you even post this banter?

JessJess said,

However what you cannot deny is that he had a very real passion for what he was doing, and was very good at it.

Nobody questioned this? Even if his 'passion' included ripping off the work of his very own co-workers and passing it off as his own inventions, among other dubious methods he employed.

JessJess said,

He didn't go 'thermonuclear' on google because they were competing - else he would have done that with WP and everything between. He did so because Google worked closely with Apple on the original iPhone, had Eric Schmidt on its board and then they turned around and started competing using what Steve believed to be stolen ideas. Basically he thought they piggybacked off Apples investment and work. If you look at Android before 2007, it looked like and was designed to compete with Blackberry. They changed it to compete with the iPhone instead and based its design off of iOS. That's why he hated Google, before that he actually wanted them working with the iPhone. So he wanted to correct the 'wrong' he felt had been done to him and Apple. He was a very passionate person and as such could take things very personally.

They say the line between genius and crazy is a fine one.

Anyway thats just my 2c.

All of this, your post, and Jobs' own actions are based on "what I thought - what he thought". I can't remember of having seen any documented proof that Google ripped off iOS with Android?

It's common knowledge by now that _everybody_ steals, a little bit here and a little bit there. How Apple is exempt from this, I'll never understand, but let's leave that part to the Zealots, shall we

Android started off as a competitor to BB, but given iPhone's success, it was retooled into something more suitable for a full touch interface. As far as common sense goes, this does NOT constitute 'ripping off iOS/iPhone'.

The biggest problem are the iFanboys taking Jobs' word as Gospel and using it as fodder on forums, which is laughable.

I could go on and on, but gah...

tmaxxtigger said,
Neowin is going to pot lately, too many haters, get a life people!

I view it as more and more people finally seeing through the shallow enterprise that Apple is.

Neowin Users: Hate Google and try to uninstall all Google products as possible with the excuse it's spyware.
Neowin users vs Apple: Apple says they wanted to remove Google. Loves Google and hates Apple and calls Apple an idiot for removing it.

Totalaero said,
Neowin Users: Hate Google and try to uninstall all Google products as possible with the excuse it's spyware.
Neowin users vs Apple: Apple says they wanted to remove Google. Loves Google and hates Apple and calls Apple an idiot for removing it.

Nope, I grab some popcorn, sit on the sidelines with my Windows Phone and Bing, and enjoy the show.

Enron said,

Nope, I grab some popcorn, sit on the sidelines with my Windows Phone and Bing, and enjoy the show.

Pluswan for you sir

I thought they had indeed changed the search engine? siri uses another thing, right? if they didnt remove google, at least they renamed the search option so that it wouldnt say google or something

Julius Caro said,
I thought they had indeed changed the search engine? siri uses another thing, right? if they didnt remove google, at least they renamed the search option so that it wouldnt say google or something

Google is still Safari's default search engine, with Bing or Yahoo as an option. It just says 'search,' regardless if what you use, and Siri still resorts to it sometimes if it can't answer it itself. So there's definitely still a pretty strong search integration in iOS, with Google as the default option

The rumours of an Apple search engine has been around for years - way before Steve Jobs died and way before even the turf war between Google and Apple. As for the alternative - I'd say that Bing would be the most likely alternative. Although I wouldn't like the grounding on which their decision is made it would at least inject some sort of competition in a market that is dominated by a single player and change being resistance due to inertia rather than necessarily a better product winning (see Internet Explorer vs. other browsers in the early days prior to IE 7/8 and 9 which were massive improvements).

All it smacks of is teddies being thrown out of the pram.. and not thinking about's what's best for the consumer. At this point Google is (arguably) the best search engine - to deprive the customer of using this, and put them onto something else would be only done out of spite and not for the best interests of their users.. and I can't help but think that gives an interesting insight into the mind of Steve Jobs and Apple generally.

I'd be one of the happiest people in the world if Job's would've dumped Google and I don't even use a single Apple product!!

In fact,
I'd be THEE happiest person in the world if Google just fell off the map (died)
Googel IS NOT the greatest search engine in the world nor the greatest at ANYTHING it does. I don't own/use a single POS Google thing and NEVER will. Just my personal preference.

Perhaps Mr Jobs wanted to remove Google from iOS because he was saw that Google is the ultimate in SPYWARE. Google knows everything about you! Every search you perform goes down on your permanent record.

Every search, every news article you read, every YouTube video you watch, every picture you upload/download via Picasa, every online store you buy from, every email you send or receive, include the text in attachments.

They know what you like, who you are, where you are, what you look like, who you talk with, what you talk about, where you live, work, and go. They have it all on record. It's the ultimate in profiling! CSI should pay for this data.

All that forensic data is what makes Google such a great advertiser and marketer. They sell this info to companies and use it's leverage to sell targeted ads. But you have to admit, the possibilities for abuse could be extreme.

He saw that Google has successfully marketed itself against Microsoft's corporate image as a benevolent "Hipster" company that gives you free/open code, completely downplaying or even hiding the fact they make billions of dollars off of you.

Perhaps Steve wanted to protect his customers from what he saw as an invasion of privacy from a shady company.

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