Steve Wozniak: Apple seeking 'next big direction'

Apple may be one of the biggest technology companies out there but lately it has taken a lot of criticism for products that seem to have stagnated while the competition is moving forward.

However we can’t expect a company to innovate and revolutionize entire fields every year, the way the iPhone did back in 2007, at least according to Steve Wozniak, one of Apple’s original co-founders.

Speaking at a forum in Mexico City, Wozniak said that Apple was still a “great company” adding “I think Apple is in one of these waiting periods waiting for the next big direction.”

Last year’s launch of iOS 6 and the iPhone 5 were met with disappointment from the technology community due to their lack of originality, lack of future facing features and stagnating OS. However many rumors suggest that Apple will launch a new type of device later this year, a wearable computer dubbed the iWatch. Recent trademark filings in Japan and other countries seem to corroborate these rumors. Wozniak himself hinted towards this wearable computer category when he said: 

I think, oh my gosh, I just wish I had the old iPhone right here on my wrist and I wish I could ask it questions like a new Siri or tell it to play certain music.

Is this wishful thinking on Woz’s part, being a geek and a tech enthusiast or is he privy to information from inside Apple as his co-founder status would suggest? We’ll find out in the following months.

Source: Phys.org | Image via iPortal

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these days. i expect the woz to open his month whenever he's in need of free gadgets to play around with. pathetic. filthy rich. but pathetic nonetheless.

'Seeking' in the sense that not one of their products has ever really come from them. They take other company's ideas and essentially rejig them.

He might be referring to Audiogalaxy( The Borg Search) and mp3.com (1998) possibly and or Napster. The first two are the only ones that come to mind that were Pre-iTunes.

Though no one took the idea of offering song to song download seriously until Apple gave their blessing on it. It really was not taken as being a good thing until then where RIA actually relaxed and allowed people to do this.

I thing the only thing missing from all the smartwatch stories is the thank you to the KNIGHT RIDER!!!!!!

Be sure to check with your customer base and take into consideration what they want and need. Don't repeat Microsoft's big mess with their Windows-8 launch; when Microsoft chose to, in essence, abandon their laptop and desktop users in order to please tablet users.

I don't feel abandoned. In fact, I like it so much I bought the phone and the tablet and now I am loving the cross-platform integration. Windows 8 makes a lot of sense to me but, then again, I took the time to learn it.

Why do bloggers still give so much credence and virtual-ink to whatever the Woz says???

Wozniak has been out of Apple's "loop" for more than 20 years! And even when he was at Apple, he was a technical genius, but he was no marketing or planning guy for the company.

Every time Wozniak opens his mouth about Apple, and every time I read about what he says in blogs, I cringe!

ViewRoyal said,
Why do bloggers still give so much credence and virtual-ink to whatever the Woz says???

Wozniak has been out of Apple's "loop" for more than 20 years! And even when he was at Apple, he was a technical genius, but he was no marketing or planning guy for the company.

Every time Wozniak opens his mouth about Apple, and every time I read about what he says in blogs, I cringe!

People complain that everyone listens to marketing, and you complain what a tech legend says. You sound like some young arrogant upstart who thinks out with the old. Well the new wouldn't exist if it weren't for people like Woz. Cringe? I just cringed reading your dumb post.

When has Apple ever actually led? They're great at repackaging ideas and providing good customer support but I'm not sure I'd call them leaders.

I think you're getting hung up on the idea that leading means being first. Going by the title and article and how they talk about the next big direction, leading can easily mean directing.

Now, I'm not going to lie: I didn't expect tablets to catch on very well at all, but that's because all previous iterations of a tablet weren't ideal for the average consumer. Nowadays, you have people referring to tablets as "iPads", whether they're from Apple or not.

I'd say Apple is doing well in being able to direct or guide the market. They don't have to be first though; no one does...

dead.cell said,
I think you're getting hung up on the idea that leading means being first....

Stupid guy, huh? What does being first have to do with leading? The second or third guy can be the leader. Specially if they have a gun.

This is in no way bashing Apple- What they really need to do is take a chance to shake things up. That is what Jobs did with the computer market as well as the phone market. The last vestige that Apple has yet to do is the cost effective solutions for business. (I am not saying they can't be used in the corporate world.) What I am talking about is things like P.O.S. systems. With that being said... one where a start-up company without a lot of money can buy and use Apple computers for their Point Of Sale as well as Store displays that can also talk to Apple products.

Considering that the POS machines for a long time they operated Linux which now most are running Windows. That is a market that Apple has not tested yet. Gadgets one would say they are a leader in them , but one thing I can say is "IWatch" is not going to be as big as one would think.
The reason is that most people I know do not wear watches.
Instead they use their phone as a watch.

And Just remember Folks - The Woz grew up on this.
http://upload.wikimedia.org/wikipedia/en/4/47/Dt2wrr.jpg

What is iWatch?
iWatch is a realtime filesystem monitoring program.
(2006) Linux

Job's wasn't a bean counter. Mostly, Apple, since Job's death, now has bean counters running things, so until another "Job's" comes along don't look for a lot of "innovation".
Like it or not, Job's came off as a "my way or the highway" kind of boss, and until that happens, Apple will turn into applesauce.

Kind of hard to.be.innovative when the person responsible for all of today's apple tech is.now a resident of the twisting nether...

They should create a Steve Jobs AI and have him give orders to Apple. It could look like Zordon on the Mighty Morphin Power Rangers.

No company like that should admit to been in a waiting position. They should be LEADING if they want to continue to come out on top, Just like they did with the iPod and MAYBE the iPhone depending on your philosophical bend!

I thought the same thing. I have also noticed that that monkey has been showing up in the news a lot talking about Apple. I wonder if he is pining for a position at Apple now that Jobs is gone.

sphbecker said,
I thought the same thing. I have also noticed that that monkey has been showing up in the news a lot talking about Apple. I wonder if he is pining for a position at Apple now that Jobs is gone.

Wiz created Apple. He has every right to discuss the direction of his creation. I hate when people say stuff like this. Like you ever did anything worth the press talking about. When you do, just see how often they talk to you about it or pick up on things you say about it. Leave Woz alone, he's one of the few decent guys in this s****y industry.