Steven Sinofsky takes his own shot against the iPad Mini

Apple CEO Tim Cook slammed Microsoft's just launched Windows RT version of the Surface tablet on Thursday, saying, "I suppose you could design a car that flies and floats, but I don’t think it would do all of those things very well.”  Now it seems Microsoft has some things to say about Apple's recently announced iPad Mini tablet.

AllThingsD.com reports that, in a chat with Microsoft's Windows division head Steven Sinofsky, he tried to make the case that laptops that had Windows 8 installed were a better value that Apple's new and smaller iOS tablet. Sinofsky is quoted as saying:

These are fantastic machines. They’re not netbooks or bargain-basement machines. At that price, he said, you can get a computer good enough to last a student through college .... It’s $279. Here we are, talking about seven-inch recreational tablets for $329.

Sinofsky also said there will also be lots of thin and light Ultrabooks using Windows 8, and which will have touch screen support, that will be sold for hundreds of dollars cheaper that Apple's MacBook Air notebook. He added, "It’s not just discounting. It’s engineering work that drives the cost down."

It's clear that Microsoft's message to consumers, for both its own Surface and Windows 8-based PCs, that people will be able to do a lot more with these products compared to Apple's devices and cost less as well. We will see if that message works with the world at large.

Source: AllThingsD.com

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I'm not all into iPad, but, this makes me laugh a little. The question is, will there be a Windows 8 tablet as cheap as Apple's new ....

the point is, Surface is what a tablet computer should ever be. the ipad is just a giant size ipod touch to me and I'd never in my life spend my money on it.

I like how Tim Cook, "slammed," and Steve Sinofsky, "make the case," when they're both toeing their respective company's line.

omgben said,
I like how Tim Cook, "slammed," and Steve Sinofsky, "make the case," when they're both toeing their respective company's line.

Unless you're reading selectively, you'd see that it is indeed the case.

omgben said,
I like how Tim Cook, "slammed," and Steve Sinofsky, "make the case," when they're both toeing their respective company's line.

The title says "takes his own shot". Anyway, Tim Cook was a bit more forceful and irrational in his response.

Sinosfky Said "At that price, he said, you can get a computer good enough to last a student through college .... It's $279. "

And those $279 Windows PCs are a pile of crap and that last maybe 6 months.

Hmmm. Get a iPad Mini that will last for years due to it's superior quality or get a $279 Windows laptop that won't last. Yea, lets have him speak for Microsoft. I have returned my new Windows 8 laptop back to Best Buy as MS is sinking down fast!

NeoPogo said,
Sinosfky Said "At that price, he said, you can get a computer good enough to last a student through college .... It's $279. "

And those $279 Windows PCs are a pile of crap and that last maybe 6 months.

Hmmm. Get a iPad Mini that will last for years due to it's superior quality or get a $279 Windows laptop that won't last. Yea, lets have him speak for Microsoft. I have returned my new Windows 8 laptop back to Best Buy as MS is sinking down fast!

I find it hard to believe someone with your attitude towards Windows just bought a new Windows 8 laptop to return it.

Btw, a 300 euro notebook got me through college and it stil works. In fact it is stil alive and I used it to test Windows 8 (release preview).

Apple products are overpriced and their build quality has been exaggerated. Sure some of Microsoft's OEMs are very poor (looking at you Acer) but there are plenty that match Apple for half the price.

NeoPogo said,
Sinosfky Said "At that price, he said, you can get a computer good enough to last a student through college .... It's $279. "

And those $279 Windows PCs are a pile of crap and that last maybe 6 months.

Hmmm. Get a iPad Mini that will last for years due to it's superior quality or get a $279 Windows laptop that won't last. Yea, lets have him speak for Microsoft. I have returned my new Windows 8 laptop back to Best Buy as MS is sinking down fast!


Dollar for dollar it's sad how wrong you are.

I tell you what. You go through college with an iPad mini. I'll go through college with an equal priced Samsung Laptop. We'll see who is successful.

http://www.bestbuy.com/site/Sa...807854748&skuId=6814752

It's disturbing how incapable some Apple fans are of critical thought or using any of the search engines to compare their beloved products against others objectively.

NeoPogo said,
Sinosfky Said "At that price, he said, you can get a computer good enough to last a student through college .... It's $279. "

And those $279 Windows PCs are a pile of crap and that last maybe 6 months.

Hmmm. Get a iPad Mini that will last for years due to it's superior quality or get a $279 Windows laptop that won't last. Yea, lets have him speak for Microsoft. I have returned my new Windows 8 laptop back to Best Buy as MS is sinking down fast!

This post is so unbelievably stupid, I'm going to assume you just forgot the /s tag.

NeoPogo said,
I have returned my new Windows 8 laptop back to Best Buy as MS is sinking down fast!

no, this never happened. you never bought a win 8 laptop, nor were you able to return one.

Game on!

Since I went to college with an iPad as my main device while getting my Master's degree means I WIN! I already graduated with honors!

You are wrong. I am right. Face the facts.

MrHumpty said,

Dollar for dollar it's sad how wrong you are.

I tell you what. You go through college with an iPad mini. I'll go through college with an equal priced Samsung Laptop. We'll see who is successful.

http://www.bestbuy.com/site/Sa...807854748&skuId=6814752

It's disturbing how incapable some Apple fans are of critical thought or using any of the search engines to compare their beloved products against others objectively.

I bought the Win 8 Laptop thinking Win 8 would be better at computing. I was wrong it is not. You get what you pay for and luckly I would return that laptop and get something better.

Ronnet said,

I find it hard to believe someone with your attitude towards Windows just bought a new Windows 8 laptop to return it.

Btw, a 300 euro notebook got me through college and it stil works. In fact it is stil alive and I used it to test Windows 8 (release preview).

Apple products are overpriced and their build quality has been exaggerated. Sure some of Microsoft's OEMs are very poor (looking at you Acer) but there are plenty that match Apple for half the price.

so did all apple users suddenly start sanding their findertips(remember the steve jobs quote). tim cook got nervous and lead apple to make a smaller tablet,which is against something the company stood out against.

vcfan said,
so did all apple users suddenly start sanding their findertips(remember the steve jobs quote). tim cook got nervous and lead apple to make a smaller tablet,which is against something the company stood out against.

Steve was referring to a 7 inch tablet, not a 7.9 inch tablet. 7.9 equates to 40% more screen:

http://cdn.macrumors.com/artic.../tablet_size_comparison.jpg

Also what Tim Cook is doing is responding to the market and competitors in a timely fashion. Something Microsoft, Nokia and RIM have failed to do in recent years which has left them in the situation they are in.

If Apple simply ignored the 7 inch market and pretended it didn't exist because they thought 10 inch was the perfect size, surely that would be the stupid move?

DomZ said,

Steve was referring to a 7 inch tablet, not a 7.9 inch tablet. 7.9 equates to 40% more screen:

http://cdn.macrumors.com/artic.../tablet_size_comparison.jpg

Also what Tim Cook is doing is responding to the market and competitors in a timely fashion. Something Microsoft, Nokia and RIM have failed to do in recent years which has left them in the situation they are in.

If Apple simply ignored the 7 inch market and pretended it didn't exist because they thought 10 inch was the perfect size, surely that would be the stupid move?

4:3 aspect ratio again, meaning screen space wasted in a lot of apps and especially when watching video.

Don't feed the trolls, Stevens!

I mean, how can you pay attention to someone that says that his company will never release a 7" tablet after releasing a 7" tablet. Or saying that something is "confused and compromised" while ignoring one of your own service "confused and compromised" release (Apple Maps).

A340600 said,
Don't feed the trolls, Stevens!

I mean, how can you pay attention to someone that says that his company will never release a 7" tablet after releasing a 7" tablet. Or saying that something is "confused and compromised" while ignoring one of your own service "confused and compromised" release (Apple Maps).

don't forget that the iPhone 4S was supposed to have the bigger screen but Steve Jobs scrapped it at the last minute because he didn't want to fragment the aspect ratio of the devices.

Apples just been scrapping one ideal after another since he died, and build quality is even starting to suffer now (points at iPhone 5)

MeltedMacaroni said,
I bet that to him Acer and Asus computers are top-notch engineering...

TIL Steven Sinosfky does not know what he is talking about.

And Apple make good computers? Oh please, apart from the MBP with Retina, no.

MeltedMacaroni said,
I bet that to him Acer and Asus computers are top-notch engineering...

TIL Steven Sinosfky does not know what he is talking about.


And tim cook and his flying-car analogies don't strike you as nonsensical?

All I can say is from my own experience on Apple products I've owned... Mac Pro missing screws, poor thermal management, bad component selection on Apple's part, noisy fans, bad hard drive and loose part inside Macbook Pro, screen issues on iMac. The only product I've had from Apple that worked flawlessly was a Powerbook G4.

Yes, these things happen on competitors products too. That's the point... Apple is not magically different.

MeltedMacaroni said,
I bet that to him Acer and Asus computers are top-notch engineering...

TIL Steven Sinosfky does not know what he is talking about.

Asus makes very good equipment. As for Acer, I never really liked their laptops, but over the last few years, they've gotten much better. I bought a cheap Acer a few years ago and was surprised at how good it was for the price.

MeltedMacaroni said,
I bet that to him Acer and Asus computers are top-notch engineering...

TIL Steven Sinosfky does not know what he is talking about.

So Acer and ASUS represent the PC market over all? TIL Lenovo, Dell, Sony, Toshiba, HP and Fujitsu don't exist.

scorpian007 said,

And Apple make good computers? Oh please, apart from the MBP with Retina, no.

Arguably they make some of (if not) the best computers on the market, in terms of quality, engineering, visual attractiveness, use of materials. Just because you don't like them, doesn't make them bad!

Chicane-UK said,

Arguably they make some of (if not) the best computers on the market, in terms of quality, engineering, visual attractiveness, use of materials. Just because you don't like them, doesn't make them bad!

no, the build quality really isn't all it's made out to be. I have had more random little (and big) issues with my MBP than I ever have with my cheap $500 gateway laptop. in the year and a half that i've owned mine, i've had to completely replace the logic board because my graphics card crapped out (that actually happened after 7 months) and just a few months ago I had to replace the battery, and those are just the two biggies that I've dealt with. plus Apples bootcamp drivers are very sub par, especially the video drivers, for example if i try to play a flash video that's been sitting for a few hours, it'll crash the video driver and cause windows to blue screen

Chicane-UK said,

Arguably they make some of (if not) the best computers on the market, in terms of quality, engineering, visual attractiveness, use of materials. Just because you don't like them, doesn't make them bad!

Before I say anything, I'm a computer tech with 26 years of building experience. I own a macbook pro and work as an audio engineer so most of my work is done in mac OS.

That said, Mac Pros bought brand new contain Foxconn motherboards with a modified BIOS for the apple flavoring. Anyone with any real PC building experience will confirm that Foxconn products are ridiculed. They are subpar quality for a sub-average price. This would normally be ok, except that apple makes these sacrifice sin quality across the spectrum (not including their displays) and then charges about 400% of the parts cost as their markup. The sad truth is, mac hardware is subpar quality for an obscenely overpriced markup. They get away with it because so many people have bought into their propaganda. A $4999 mac pro can be built part-for-part for about $1500.

banggugyangu said,

Before I say anything, I'm a computer tech with 26 years of building experience. I own a macbook pro and work as an audio engineer so most of my work is done in mac OS.

That said, Mac Pros bought brand new contain Foxconn motherboards with a modified BIOS for the apple flavoring. Anyone with any real PC building experience will confirm that Foxconn products are ridiculed. They are subpar quality for a sub-average price. This would normally be ok, except that apple makes these sacrifice sin quality across the spectrum (not including their displays) and then charges about 400% of the parts cost as their markup. The sad truth is, mac hardware is subpar quality for an obscenely overpriced markup. They get away with it because so many people have bought into their propaganda. A $4999 mac pro can be built part-for-part for about $1500.


This is largely true. The actual components Apple uses in their PCs are sub-par and not meant to last much longer than it takes them to get the next generation of the same device launched.

People have been calling Apple products higher quality for much longer than the unibody systems. The old polycarbonate Macbooks were also hailed as being better build quality, despite that being a load of horse dung. They were crap, discolored with use, had horrible ventilation, cheap internals, HDDs that were infamous for failing, and nobody cares how good the colors are on the display if you can make out every single individual pixel from two feet.

Even today's Macbook Pros suffer from a problem Apple has known about for 5+ years: the keyboards can and often do damage the surface of the screen. After just a few months of ownership, you can all too often expect to see scuff-like scratches appearing horizontally along the middle of the display, and no amount of cleaning does the trick.

When you can't even build a laptop that's protected when it's *closed*, people should be a little more hesitant about praising your superiority in design.

MeltedMacaroni said,
I bet that to him Acer and Asus computers are top-notch engineering...

TIL Steven Sinosfky does not know what he is talking about.

Please don't lump Acer and Asus in the same batch. Asus are better than Acer.

Enron said,
All I can say is from my own experience on Apple products I've owned... Mac Pro missing screws, poor thermal management, bad component selection on Apple's part, noisy fans, bad hard drive and loose part inside Macbook Pro, screen issues on iMac. The only product I've had from Apple that worked flawlessly was a Powerbook G4.

Yes, these things happen on competitors products too. That's the point... Apple is not magically different.

From my own experience, every single Apple product I've ever owned (an iPod Mini, 5 iPod Videos [all within three years], a MacBook Pro, and an iPhone) has crapped out long before it should have, though they were all extremely well taken care of. Poor screens, broken connectors ports, and failed hard drives on the iPods. A failed hard drive, busted fan, and failed graphics card on the MacBook Pro... And the iPhone? I had more dropped calls in one week with that phone than on all of my other phones combined! Superior design my ass!

farmeunit said,

Asus makes very good equipment. As for Acer, I never really liked their laptops, but over the last few years, they've gotten much better. I bought a cheap Acer a few years ago and was surprised at how good it was for the price.


I agree on Asus. I've never had a problem with them. Good build quality...

Why are we calling the iPad mini a 7-inch tablet? It's more of an 8-inch tablet with the exact dimensions of 7.9. Aren't we all taught to round up in school?

sM4llziE said,
Why are we calling the iPad mini a 7-inch tablet? It's more of an 8-inch tablet with the exact dimensions of 7.9. Aren't we all taught to round up in school?

Notice how they use weird decimal points in inches, thats because everyone outside the US uses metric to design and construct these devices. The US then imperializes them. Whats funny too, is that the US customary system has been defined in terms of the meter and the kilogram since the Mendenhall Order of 1893 So its ridiculous that we even have inches. Why not just use the base system like the rest of the world.

Kristiyan Bogdanov said,
OK, then. It's an 8 inch phone*, that you can not use to fly with... I mean to talk with...
*It's like a phone since it uses iOS...

And the Surface fails because it has Windows 8

Iridium said,

Notice how they use weird decimal points in inches, thats because everyone outside the US uses metric to design and construct these devices. The US then imperializes them. Whats funny too, is that the US customary system has been defined in terms of the meter and the kilogram since the Mendenhall Order of 1893 So its ridiculous that we even have inches. Why not just use the base system like the rest of the world.

we use both in the UK also.

Sonne said,

And the Surface fails because it has Windows 8


Yeah because a small mobile OS like Android or iOS would be much better to run on a hybrid PC.

Sonne said,

And the Surface fails because it has Windows 8

Which is why the pop-up holiday Microsoft Store in Las Vegas is swarmed with people buying... *gasp* SURFACE tablets! And that the usually packed Apple Store in the same mall is now a lot emptier.